Success Prep: BIG Think!

Real Estate Broker/Owner with Providence Group Realty TREC# 0608931

What would you say to:

  • a restaurant owner who decides to buy meal ingredients only as soon as customers are seated?
  • a retailer who refuses to invest in product display shelving until the store becomes profitable?
  • a taxi driver who won't spend for gas until a fare is engaged?
  • the maid service who shows up and asks the homeowner for cleaning supplies?

These scenarios seem silly, right?  Are they any less silly than a Realtor® who won't spend $30 for business cards, $45 for signage, or $10 for a name badge until "someday" when their business "gains traction"?

Small-thinking agents rationalize their fear-based justification for withholding marketing spend... "I can't afford to get a professional headshot until I make a sale."

They defer training or quality coursework... "I'll get that designation when I have more experience."

They pass on opportunities because they are focused on managing pennies instead of dollars. "I'll skip the ad and focus on circle prospecting and door knocking for now." 

They devalue and diminsh their own service proposition to the very clients who contract with them. "I'll do my own listing photos and set up showings myself to save money." (Hint: if the Seller wanted DIY-level service, they wouldn't have hired a pro!)

Small-thinking says: "I don't have enough" or "that's good enough for now." Small-thinking asks, "Who will pay for it?" Small-thinking scoffs, "success should just come to me if this is meant to be." 

Sure, no one wants to make a mistake or waste money. The biggest problem with this mentality is the small-thinking agent is simultaneously expecting other people to invest time, money, and trust in them when they don't even have enough confidence or commitment to invest in themselves. And worse, small-thinking looks to blame others for the lackluster results generated by minimial efforts.

Bottom line: real estate agents are the CEOs of their real estate business. When a person's livelihood is at stake, it makes sense to run a business like a business, which means preparing ahead to seamlessly perform the job duties that will be required. Anything less is thinking small, which is not an ingredient in the success recipe.

No one OWES your business a chance at success. Your credibility in the marketplace is your responsibility -- not your colleague's, not your customer's, and not your broker's. If you won't invest in yourself, why should anyone else?


Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 09/07/2017 09:35 AM
  2. SmartZip Analytics 09/07/2017 03:04 PM
  3. Marte Cliff 09/08/2017 03:49 PM
Real Estate Sales and Marketing
Texas Collin County Plano
Coaching-Personal Development
Collin County, TX Real Estate Professionals
What's Got Your Goat?
real estate agent
business success
personal brand
success principles
business funding

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Kevin Green
Berkshire Hathaway Home Services - Wallingford, CT
Residential & Equine Properties

Great post!

Sep 08, 2017 04:02 AM #22
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

Hello Amanda and commenters,

I have not read the book mentioned (sounds goo though) however I started real estate as a second career at 52 years old. Not really old at all but I figured I didn't have time to waste getting mu quite large SOI to know that I was out there and a player (at least perceived) so I paid for professional branding.

Sep 08, 2017 05:25 AM #23
Richard Woodward NMLS#217454
Service First Mortgage, NMLS #166487 - Dallas, TX
Service Beyond Expectations! Your Texas Lender

I love this article Amanda Thomas .  Even the little things affect your brand. For instance, I can't stand it when I see a $500,000 listing and the realtor has taken the pictures with their five-year-old iPhone and left the toilet seat up!  Go big or go home! Keep up your great work!

Sep 08, 2017 07:43 AM #24
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

Great post Amanda. Owning your own business takes laying it all on the line and there's risk that comes with it. If we don't believe in ourselves we certainly can't expect anyone else to either. 

Sep 08, 2017 08:19 AM #25
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

Congratulations on the feature!  Great post and wonderful analogies!

Sep 08, 2017 08:41 AM #26
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Attitude is so important!  Especially when working out a problem with a deal.  Staying focused and positive, and calm, work through it, is what we must do. Same with self talk, which you need when having your own business!

Sep 08, 2017 10:25 AM #27
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Talk about a well deserved Feature! Bravo Amanda! 

Excellent advice for anyone in business!

Loved the line:

" small-thinking agent is simultaneously expecting other people to invest time, money, and trust in them when they don't even have enough confidence or commitment to invest in themselves. And worse, small-thinking looks to blame others for the lackluster results generated by minimial efforts. "

Sep 08, 2017 01:25 PM #28
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

As a real estate writer, I hear this a lot. Agents don't want to invest in a bio or a website until they've become successful.

It's kind of like expecting eggs to hatch before you own the chicken who will lay those eggs.

At the same time, agents shouldn't go wild with spending on non-essentials. Nearly everyone can get along without a fancy desk and chair for their home office, a brand new car, etc.

Sep 08, 2017 02:52 PM #29
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Another thought - is there any other business on earth that people expect to launch without capital?

Sep 08, 2017 02:56 PM #30
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Sage advice, Amanda. When my focus wanes or I cannot see the real estate forest through the trees, my hubby says, "think small, be small". It always brings me back to center and puts my focus back on the goal at hand.

Sep 08, 2017 06:14 PM #31
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Amanda- thank your to Marte Cliff for her reblog of this. As your business owner, you have to be willing to invest in the business which is also yourself. 

Sep 08, 2017 06:35 PM #32
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I love the post. Thank you for the great tips. Have a good day.

Sep 09, 2017 02:55 AM #33
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Excellent post, Amanda.  I saw it as a reference in Barbara Todaro's blog.  Why would we expect people to trust us if we won't even invest in ourselves first?  

Sep 09, 2017 08:37 AM #34
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Amanda Thomas - this is what I learned from Brian Buffini of Buffini & Company -

"Bottom line: real estate agents are the CEOs of their real estate business."

Excellent post - and worth the gold star.

Sep 09, 2017 11:37 PM #35
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

One must be willing to spend on quality ingredients to whip up some quality success.

Sep 10, 2017 12:18 AM #36
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Great post. I am big on education, not to see how much of the alphabet we can get after our name, but to provide the high quality service and knowledge our consumers are looking for and expecting.

You are correct, small thinking is not an ingredient for success.

Sep 14, 2017 04:08 PM #37
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Spot on with this post.  You're so right.  We have to think like a  company when going about our daily business.  Thinking ON our business when it comes to advertising helps, too.  

Sep 25, 2017 10:28 AM #38
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I was find the YouTube videos to be the most helpful of the whole thing and the whole vibe is just so inspirational

Nov 02, 2017 09:40 PM #39
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Jan Green I couldn’t agree more and we always want to be spot on with all of the stuff just to make the right impression and do the right thing.

Nov 02, 2017 09:42 PM #40
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I believe, for moving towards success in our profession,  you have to be very specific of what you are about to achieve: know your client, know your strength, connect with your audience via social networks or personally, keep your word and quality of your service, and always protect your client interests. 

Dec 06, 2017 07:55 PM #41
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Amanda Thomas

​Broker, SRES®, BPOR, MCNE, ​Certified DRS Agent™
Ask me a question
Spam prevention

Additional Information