The Importance of Professional Photography when Selling Your Charlotte Home

Real Estate Agent with | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 228209

The Importance of Professional Photography when Selling Your Charlotte Home

 A picture is worth 1,000 words 

One photograph can have a greater impact on the sale of the home than any 'words' in the write-up of the home.


Truthfully, one photo won’t stand alone, and never does but, remember that with the sheer volume of potential buyers searching for Charlotte homes for sale online (93+%), vibrant photographs are a must to be included in your marketing.  In fact, good photography alone can make the difference between getting your home sold or simply passed-over by buyers.


Are Your Photos Hurting the Sale of Your Charlotte Home?


Although only 30% of real estate agents pay for professional photography and less than 5% use photographers who have actually been formally trained, one investment that I make as a listing agent is 'real' professional photography. I have seen many agents claim that they use professional photography but, you as a home seller, must do your homework and COMPARE. There is a world of difference!


Recently, while in search of a Charlotte luxury property for one of my buyers, I found myself astounded at the number of phone photos that were being used to represent these exclusive homes.  I can tell you that my sellers would not stand for that and neither should YOU!


If you’re considering adding your home to the list of Charlotte homes for sale, you need to think seriously about your photos – and those photos need to be good excellent.  Just like the home itself, the photos need to stand out from the crowd.


Here are a few photography tips that we use for highlighting your Charlotte home:


Great kitchens

Dream Kitchens


Right now, kitchens & baths are “hot topics” for Charlotte home buyers.   Obviously, your strongest selling points are what buyers are looking for NOW.  In recent years, buyers were okay buying a home that required a little renovation - even extensive renovations were okay for some.  In 2017, the vast majority of our buyers are seeking move-in ready, totally renovated homes. Lives are busier these days - people want to pick up, move in and resume their lives (not renovate)!


Luxury Baths




This year, not only are kitchens & baths a huge deal to buyers, but, also decks, patios - all outdoor hardscapes. If you have a strong selling point, capitalize on it with fantastic photography.





Use of favorable lighting:  High noon sunlight is harsh and often highlights exterior problems that you may not have even noticed.  When taking exterior pictures, we'll select lighting that draws attention to the most positive features of your home.  For instance, some of the most beautiful real estate images I’ve ever seen have been homes we shot at dusk.  This lighting served to accentuate the beauty of the home – stunning even on a fall night night.


Dusk shots of Charlotte homes for sale

Night Shots of your Charlotte home for sale



Community photographs are also a huge favorite of home buyers - especially those relocating to the Charlotte Metro region. What better way to show the areas in which your homes are located - lifestyle is a huge factor in the decision for buyers so, why not capitalize on that first impression?


Walkable Dilworth Wilmore and South End

*Are your buyers looking for walkable communities near the light rail? 


Freedom Park - Especially pet-friendly * If you're located near a park, many buyers are looking for pet-friendly areas - highlight that!


Community footage for your Charlotte listing*Who wouldn't want to live in a community with inviting water front views?


The use of photos to show off your home online is a huge plus for those with Charlotte homes for sale. However, a poor photo can do more damage than having no photos at all. My advice – hire a Charlotte real estate agent who CAN get the job done for you and only provides the best in professional photographs.




Looking for a real estate agent who knows how to showcase your home in pictures?   Give me a call or text me at (704) 491-3310 or email me today at


Or, visit if you're thinking of selling your home in the Charlotte Metro region and want full-service, award-winning customer service. I am also happy to provide references of any of our sellers for you to speak with about their experience. You can also read a few of our reviews on the website.

Hiring the RIGHT Charlotte Realtor® is critical to your home selling success!


This post is Part 3 of my entry in Tony & Suzanne Marriott'September Challenge - Your Value Proposition


© Debe Maxwell | The Maxwell House Group | | The Importance of Professional Photography when Selling Your Charlotte Home



Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Barbara Todaro 09/15/2017 03:37 AM
  2. Tony and Suzanne Marriott, Associate Brokers 09/23/2017 05:23 AM
  3. Praful Thakkar 10/01/2017 10:19 PM
Home Selling
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Debe- your photos speak to the importance of quality professional photography for your listings and how they draw on the emotions of buyers.  If I were a seller, I would want to know who will be taking my home's photographs and how as well. 

Sep 15, 2017 10:29 AM #27
Faye Y. Taylor
StepStone Realty, LLC - Floresville, TX
Homes for Sale Floresville, La Vernia & San Antoni

I often wonder if owners look at their photos online because if they did they would fire their agent.  I have edited my share of photos and I can never do as good a job as the professionals.  And cell phone photos:  what are they thinking?????

Sep 15, 2017 11:04 AM #28
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

Agreed. Professional photos can make a world of difference when it comes to capturing a potential client's attention. 

Sep 15, 2017 01:43 PM #29
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Talk about a "well deserved" Feature! Excellent!

Those statistics on agents who do and don't use professional photographers....crazy!

Sep 15, 2017 04:38 PM #30
Virginia Youngblood
DO-STAGE! LLC - an ASPM® Home Staging Company - Charlotte, NC
DO-STAGE! LLC - Home Stager - ASPM®


I couldn't agree with you more! Professional photography coupled with Professional Staging is the ticket to a property selling quickly and for TOP DOLLAR!

Why would anyone choose a lesser approach is beyond me!

Sep 15, 2017 10:08 PM #31
Walt Fish
Bay Area Home Inspection, LLC - Marquette, MI
Upper Michigan's Most Experienced Home Inspector

Very good advise. The homes on the higher end in my area should always be promoted this way. I had a friend who was a true professional photographer. Had done many hundreds of weddings including a couple royal ones, did personal shoots for celebities as well. He approached realtors in his area with this idea, but could not find any takers.

Sep 16, 2017 05:09 AM #32
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce - Short Sale

This is always a part of our listing presentation.....and why on line presence and professional photography is sooooo important.

Sep 16, 2017 05:25 AM #33
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Debe.  The photography in your post is a great example of why professional photos are so crucial.

Sep 16, 2017 06:18 AM #34
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Debe, it's such a pleasure looking at those photos and reading your advice to Sellers. I am glad you have put the web-site on the photos, too. Sometimes people look just on the photos, and they don't read the text.

Sep 16, 2017 07:20 AM #35
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

WOW! Thank you guys so much for the support and wonderful comments - I had a crazy busy day yesterday and had no idea that this post might be featured! Your comments are greatly appreciated!

Sep 16, 2017 07:42 AM #36
Lottie Kendall
Today | Sotheby's International Realty - San Carlos, CA
Serving San Mateo County and San Francisco

Hi Debe -- the photos you used here truly explain what a great photo can do. Even though I happily live in a small condo across the country, I could feel myself living in one of these homes. That's what great photos do!

Sep 16, 2017 08:53 AM #37
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Excellent pictures and tips!!!

One photograph can have a greater impact on the sale of the home than any 'words' in the write-up of the home.

Sep 16, 2017 11:18 AM #38
Rick Frissell
HomeXpress Realty - Lithia, FL
aka "The Red Baron of Real Estate"

Have not checked recent NAR survey stats, but two years ago, 65% of agents used their cell phones for their most important product ... their clients homes.  Maybe that is why they have to drop their listing fees down to 4-5%.  The real question is whether eventually "commodity real estate commissions" will win over professional real estate service.  ie. my pet peeve :-)

Sep 17, 2017 05:51 AM #39
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

It's so sad but, what is so surprising is that sellers accept those cell phone photos, Rick Frissell! Maybe I attract pickier sellers but, I can't imagine one of my sellers being okay with that type of service!

Sep 17, 2017 05:58 AM #40
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Like you, I always use professional photography--no matter the price point. I do have several different levels of photographers I use. Last year, I spent $500 for photos on a $500K house. It was worth every penny. They had a beautiful outdoor area with a koi pond and fire pit. I took twilight photos with the fire pit burning. Those photos got the house sold for over asking price from an absentee buyer who purchased sight unseen. Not only did the photos sell the house, I regularly use them in marketing pieces I create to attract sellers.

Sep 17, 2017 02:21 PM #41
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Your pics, especially that outdoor view of the home taken at dusk, speaks volumes and prove your point perfectly, Debe Maxwell, CRS.   The quality of the pics themselves leave such a wonderful impression of the home and the level of care provided it by the Seller.  It also relates just how much you as an agent care about the representation you provide to your client.  These are not just pictures.  They are so much more ...

Congrats on a well-deserved Feature, Sis ...


Sep 18, 2017 09:16 AM #42
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Great post about the importance of using a professional!

Sep 19, 2017 11:27 AM #43
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Can't help but wonder what a seller thinks when an agent starts taking pictures with their cell phone? Hm....maybe I hired the wrong Realtor. Gosh, at least the agent can buy an actual camera and at least look like a professional. 

Sep 20, 2017 09:35 PM #44
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Debe Maxwell, CRS "Although only 30% of real estate agents pay for professional photography and less than 5% use photographers who have actually been formally trained, one investment that I make as a listing agent is 'real' professional photography."

Right on target - and - re-blog!

Sep 23, 2017 05:22 AM #45
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

There is a great deal of value in the quality of photos of a home. The visual representation is the first thing a potential buyers looks at when deciding which home to buy. And most of the times buyers search online. 

The pictures above are gorgeous! That's why homes are sold fast and for the top $$$:)

Nov 24, 2017 11:22 PM #46
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