The Importance of Professional Photography when Selling Your Charlotte Home
One photograph can have a greater impact on the sale of the home than any 'words' in the write-up of the home.
Truthfully, one photo won’t stand alone, and never does but, remember that with the sheer volume of potential buyers searching for Charlotte homes for sale online (93+%), vibrant photographs are a must to be included in your marketing. In fact, good photography alone can make the difference between getting your home sold or simply passed-over by buyers.
Are Your Photos Hurting the Sale of Your Charlotte Home?
Although only 30% of real estate agents pay for professional photography and less than 5% use photographers who have actually been formally trained, one investment that I make as a listing agent is 'real' professional photography. I have seen many agents claim that they use professional photography but, you as a home seller, must do your homework and COMPARE. There is a world of difference!
Recently, while in search of a Charlotte luxury property for one of my buyers, I found myself astounded at the number of phone photos that were being used to represent these exclusive homes. I can tell you that my sellers would not stand for that and neither should YOU!
If you’re considering adding your home to the list of Charlotte homes for sale, you need to think seriously about your photos – and those photos need to be good excellent. Just like the home itself, the photos need to stand out from the crowd.
Here are a few photography tips that we use for highlighting your Charlotte home:
Right now, kitchens & baths are “hot topics” for Charlotte home buyers. Obviously, your strongest selling points are what buyers are looking for NOW. In recent years, buyers were okay buying a home that required a little renovation - even extensive renovations were okay for some. In 2017, the vast majority of our buyers are seeking move-in ready, totally renovated homes. Lives are busier these days - people want to pick up, move in and resume their lives (not renovate)!
This year, not only are kitchens & baths a huge deal to buyers, but, also decks, patios - all outdoor hardscapes. If you have a strong selling point, capitalize on it with fantastic photography.
Use of favorable lighting: High noon sunlight is harsh and often highlights exterior problems that you may not have even noticed. When taking exterior pictures, we'll select lighting that draws attention to the most positive features of your home. For instance, some of the most beautiful real estate images I’ve ever seen have been homes we shot at dusk. This lighting served to accentuate the beauty of the home – stunning even on a fall night night.
Community photographs are also a huge favorite of home buyers - especially those relocating to the Charlotte Metro region. What better way to show the areas in which your homes are located - lifestyle is a huge factor in the decision for buyers so, why not capitalize on that first impression?
*Are your buyers looking for walkable communities near the light rail?
* If you're located near a park, many buyers are looking for pet-friendly areas - highlight that!
*Who wouldn't want to live in a community with inviting water front views?
The use of photos to show off your home online is a huge plus for those with Charlotte homes for sale. However, a poor photo can do more damage than having no photos at all. My advice – hire a Charlotte real estate agent who CAN get the job done for you and only provides the best in professional photographs.
Looking for a real estate agent who knows how to showcase your home in pictures? Give me a call or text me at (704) 491-3310 or email me today at CharlotteBroker@icloud.com.
Or, visit www.ListMyCharlotteHome.com if you're thinking of selling your home in the Charlotte Metro region and want full-service, award-winning customer service. I am also happy to provide references of any of our sellers for you to speak with about their experience. You can also read a few of our reviews on the ListMyCharlotteHome.com website.
© Debe Maxwell | The Maxwell House Group | CharlotteBroker@icloud.com | The Importance of Professional Photography when Selling Your Charlotte Home