Want To Be A Listing Agent? Learn To Market! Make It Rock Solid !!

Managing Real Estate Broker with RE/MAX Executive Realty 104763

In a Buyer’s market, listings are a “dime a dozen.” If an agent has a pulse and a license, they can be a listing agent. When the market adjusts to a level market, listings come on the market at a steady pace, but it’s a bit more competitive to close one.



We are presently in an extreme seller’s market, and that equates to an Olympic competition to close a listing. More than one agent is invited to present a market analysis, and they are in competition for a listing that could be the last one for many weeks!


This is the time to review and improve what you use for a listing presentation. Always remember “the eye buys.”  Just as “the eye buys” real estate, so, too, do those same eyes hire real estate agents.  Your presentation materials need to be eye catching.  They need to reflect the quality of things to come!!!


What you include for materials in your presentation will make or break your chance of closing a listing.  We have been told that we were in competition with one other agent who was invited to a past listing we had, and we were chosen because of the marketing materials. 



If you can’t market yourself properly, how will you convince a homeowner that you will do a fabulous job of marketing their home? Graphics are most important. People “scan” the narrative section.  Make it slim, and bottom line the point you want to make.  Provide colorful graphics that reflect that topic of each page. 



Remember, listing agents are marketing agents, and marketing begins the moment you cross the threshold of the front door. How you look and present yourself is how it all begins.  You have “seconds” to profile and mirror the homeowner.  People love to do business with people who remind them of themselves. Find a common ground and the atmosphere will change to a more relaxed mood.



The materials that you present will provide who you are; what you do; and how well you do it.  However, it all needs to reflect the agent, and the agent must fit that profile. A powerful, colorful, eye catching and well organized pre-listing presentation will prepare them for the next step and that’s the discussion about the price.



If they’re sold on you, they’ll listen and follow your recommendations. You must sell yourself to the client, and the marketing materials that do that will make or break their confidence in your ability to market their home. 



Those who lose listings to another agent did not sell themselves to the homeowner via their marketing materials. It’s all about the marketing. Marketing you; marketing the listing; and marketing your success with selling the listing during the pending stage and after it has closed. Listing is all about marketing. 



Want to be a listing agent? Learn to Market! Want to be a go-to agent for other agents? Learn to Market! Want to play head games with other agents in your marketplace? Learn to Market! Want to be confident? Learn to market! It’s all about marketing! 



Just another thought for the moment…..

Posted by


Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038



Exclusive Marketing Agent for The Todaro Team


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                               All Rights Reserved

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Re-Blogged 1 time:

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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Everybody's got to start somewhere and this is very good advice. Love and light!

Sep 09, 2017 08:59 PM #7
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

Great points! Prospects are smart and discerning when they view marketing proposals.

Sep 09, 2017 11:37 PM #8
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Good morning Barbara.

We all market ourselves each day regardless of what profession we have chosen to pursue.  The difference of those who succeed or fail is (IMHO) doing it right.   You, young lady are doing it right.

Sep 10, 2017 02:31 AM #9
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Paul S. Henderson, CRS, REALTOR®,  I would have loved to have majored in environmental science....and maybe a minor in marketing... mine was Biology.... alot of good that was!!!!!!!!!!!!

Sep 10, 2017 03:27 AM #10
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hannah Williams yes, just as we start selling ourselves to everyone we meet for the first time....all in a variety of ways depending on when and where....

Rebecca Gaujot people love to do business with people who remind them of themselves....find that common ground...


Sep 10, 2017 03:30 AM #11
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Laura Cerrano thanks.... and I hope you're enjoying your weekend....

Pete Xavier with X Group Real Estate Advocates potential sellers are very savvy.... and they all know when they should hesitiate and eliminate....


Sep 10, 2017 03:32 AM #12
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

James Dray we DO market ourselves everyday when we are around other people.... not just real estate situations....

Sep 10, 2017 03:33 AM #13
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Barbara Todaro ,

It is all about marketing and presentation..if you can't sell yourself you can't sell a home for a seller. You definitely have to market like you mean it..every day!!

Sep 10, 2017 05:36 AM #14
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, have been fortunate and have not had to interview lately for the listings I had, they are past clients or referrals.    It is a joy now to be a listing agent!  

Sep 10, 2017 05:49 AM #15
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Barbara --- while the narrative may have some important information, most people simply don't want to read it.   An excellent example of "the eye buys". Always.  

Must. Not. Forget.  

Sep 10, 2017 09:16 AM #16
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Your advice is always spot on.  There's a reason you have enjoyed so many years of success.

Sep 10, 2017 07:04 PM #17
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I have no doubt that you market like you mean it, Barbara.  I can tell by the superb content you always present in your blogs.

Sep 11, 2017 02:13 AM #18
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Barbara - the buys the presentation to.  Show them visually how you will sell there house is the way to do it.

Sep 11, 2017 05:06 AM #19
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

You pull out the stops and the public knows you are serious about what you do, Barbara.

Sep 12, 2017 06:44 PM #20
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Barbara awesome advice now if agents would listen to your advice there would be fiercer competition:)Endre

Sep 15, 2017 05:39 PM #21
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Hi, Barbara.  Yes, in a buyer's market listings are plentiful, yet this is the market where excellent marketing will be the key for sellers to get the best results.

Sep 16, 2017 06:14 AM #22
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

You only have onhe chance to make a good first impression. You make excellent points here. I may need to go back to my materials and maybe step it up. Thanks for the post and congrats on the feature. 

Sep 20, 2017 09:47 PM #23
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Marketing materials are extremly important right now.  You can get a listing without competition, but not in a sellers market so much!  

Oct 02, 2017 06:40 PM #24
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Barbara,

I liked the mirroring suggestion. All the flash you present means nothing, if they do not like you at least a little bit a minute past the threshhold.

Dec 08, 2017 08:03 AM #25
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

It cannot be said any clearer: 


Want to be a listing agent? Learn to Market!

May 11, 2018 12:49 PM #26
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