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Auction.....Going, Going, Going for what?? WOW!

By
Real Estate Broker/Owner with Wilmington Real Estate 4U Wilmington, NC

   This past week I needed to attend an update course for continuing education, and decided to take the elective that was being offered.   Not knowing anything about the auction process, I thought this auction course might be something of interest, after all it was only 4 hours, was in Wilmington, NC, only about a mile from my office and again I was clueless regarding auctions.  Of course I had been to charity auctions, antique, and art auctions, but never to a real live house auction. 

 The class was very interesting, informative, and really did open my mind to the idea of auctioning property.  All the while I was silently thinking to myself, that auctions are for foreclosures, distressed property, and for heirs to unload quickly, in other words the stigma of cheap.  After learning some auction terms, each member of the class was given some criteria on how to bid and the motivation behind your bidding we had a mock auction. 

 One of the instructors was a licensed auctioneer, and moved the bidding from a starting bid of $75,000 to a final bid of $176,000.  Of course this was with play money and could not possibly be the way it would play out in a real life situation. Here is where it gets interesting....the 10% buyers premium is added to the final bid for a selling price of $193,600 ($176,000 + $17,600) that the BUYER pays.  Jeff Weinberg, the auctioneer, was delighted......we learned what an auction was all about, and he would be very happy to sell the house for $176,000 and make a commission of $17,600. 

 The real auction on our mock house was Saturday the 24th and class members were encouraged to attend, which was another benefit to the class.  This is how the house was promoted in the MLS......

   " AUCTION PROPERTY! List price ($75,000) is opening bid! No addl reserve!  Sold on Sat. 2-24 at Noon. Central loc. Lg. lot w/200 y.o. oaks! Hdwd flrs, updated elec, wired shop/ garage, floored attic.  Solid but needs renovation.  Pre bids accepted but no sale until auction date.  Terms:  As-Is. Close in 30 days, no contingencies. 10% Buyers Premium added to high bid to arrive at contract price. $3,000 refundable to register + bank letter of credit/funds. 10% of contract price due in 1 biz day. On combo lockbox. Vacant.  Call to show! No comn to broker purchasing for self."

 Here is shortened story.....SOLD for $174,000 plus 10% buyers premium.  WOW, WOW, this could not be possible, how could this be true?  No way that it would appraise...wait, it does not have to, No way will it pass an inspection.....nope, thats not needed either. The terms of the sale pretty much assures the sale will go through.

Here is what my pre-auction research turned up....city appraised value was $151,125, needed at least $35,000 to $50,000 worth of work to bring it up to livable standards, was a 1950 style cottage with 1 bath and 3 bedrooms, in not the greatest of neighborhoods, in fact the the reserve bid was $75,000 which according to most people in attendance was its true worth and the seller probably would have sold it for that price. 

 Here is the email I received from the auctioneer after the sale:

 I know you're probably a bit curious to know how the Auction Orange event turned out this past Saturday.  Does anyone remember what the high bid in the mock auction during class was?  I remember it being somewhere in the mid 170's with a total sale price in the low 190's. Jeff said he'd be thrilled if he got those same results at Saturday's auction.    Well - looks like Jeff Weinberg and his auction company hit a homer out of the ballpark.  The high bid at auction was $174,000 with a 10% buyer's premium bringing the total sale price to $191,400 (a recent appraisal came in at $155,000).  What's not to love about a cash sale of $191,400 that closes in 30 days and has no contingencies for financing or repairs?   Below is Jeff's detailed report. Where were all the Buyer Agents?   Looks like the Wilmington market is ready for auctions.  Are you ready to take one of your listings to auction?    Deadlines for mid-April auctions are closing in - it's time to start the conversations with your sellers if you feel they could benefit from the Auction Option.  


Sarah,   Score a big win for the auction method.  Today's sale had 38 REGISTERED bidders for the real estate alone plus the hundred or so that came for personal property.....unbelievable!   Seller was worried that since the house was in questionable condition, it wouldn't bring his 75,000 reserve.   We guessed 105-115K easily.  Appraisal came in at 155K which we all thought was too high since the appraiser didn't take into account the 35-50K worth of work the house needs.   I dropped the hammer at a stratospheric 174K plus 10% premium with no agent on the buy side.  Only four of the 38 bidders had agents despite the fact that I probably fielded 150 calls from agents and countless showings.   Have a great weekend...I'm taking my family out to celebrate.   Jeff

 In the past I know I lost some buyer and seller prospects because of my inexperience regarding the AUCTION EFFECT, now I will welcome the chance.  Where in this real estate world can you work with a client and have no contingencies, have the excitement of an auction, no home inspection worries and get paid in 30 days?

 According to latest NAR statistics, in 5 years 1 out of 3 houses will be sold by the auction method, don't think it won't happen.......does EBAY come to mind?  Take the course, go to an auction, have fun!!

Dick Beals

 

Bryce Mohan
Bryce Mohan Photography - Bellevue, WA

Wow, really cool - sounds like a fun, informative, interactive class.

Are there additional marketing concerns to address the risk of not getting enough auction ready buyers in the door? Obviously the concern with this kind of sale as that it goes for the lowest possible bid, which I imagine does happen from time to time.

-B

Feb 28, 2007 09:51 PM
Rich Kruse
Gryphon USA, Ltd. - Columbus, OH

This is great to hear.  I know Jeff Weinberg from the National Auctioneers Association Discussion Forum and I will post this link there.

Many NAA members sell real estate at auction and are looking for ways to work with Realtors to promote the benefits of the auction method.  Jeff's CE course is one of the grass roots efforts that auctioneers are using to get the word out. 

I am going to invite him to comment here......

Feb 28, 2007 10:52 PM
Angela Wagner
Coldwell Banker Gundaker - Saint Charles, MO
I have never been to an auction for home sales. Sounds pretty interesting. Cuts out the counter offer time.
Mar 01, 2007 01:26 AM
Matt Smith
www.MilesCityRealEstate.com llc - Miles City, MT

Howdy,

This does not surprise me a bit. A properly conducted Real Estate Auction can achieve excellent results.

Story 1: We once sold a 20 +/- acre tract of land for a Large Mining Corporation. The spent about $1500 for an appraisal. Appraisal put value at $50K.  They would not / could not sell it for a penny less. We sold it at auction with a quit claim deed as is where is for $110K. It  closed for cash.

Story 2: Not us but true story: Montana Ranch Auction Estate / Appraisal values land at $800 - 1.1 million. It sold at auction for $2.3 million. Sold in less than 10 minutes with a buyer putting down 20% nonrefundable deposit. Not contingencies.

Story 3: Realtor sells his house for $40K to buyer. Buyer gets job transfer 1 week later. House buyer has auction to sell off personal property. Not so Slick not so smooth talking auctioneer {me} says if you need to sell the house we can do that to. "Seller" Oh we need to sell but Realtor {30 years experience} says it will take a while in this market. Auctioneer says I think it will work. Long story short: House brings $46K at auction closes for cash in 30 days no contingences. Buyer is happy / Seller complains they don't want to pay capitol gains tax. Go figure!

Moral of the Story: Properly MARKETED & Conducted Real Estate Auctions work.

Note: Not every seller or property lends it self to auction. This is why you should consult with a properly trained & experienced Real Estate Auctioneer. http://www.auctioneers.org/

Note to average agent: You may or may not be qualified to conduct an auction. Consult you local auctioneer preferably one who is a member of the National Auctioneers Association. If all else fails look at the Active Rain list of auctioneers.

Mar 01, 2007 01:43 AM
Sandy McAlpine
RE/MAX EXECUTIVE - Cornelius, NC
Search Lake Norman Homes For Sale - Lake Norman NC

wow!!! i was actually going to post. I am looking for an auctioneer company for 276 acre estate that I have listed. The owner had heard good things about them so we were talking about it and he asked me if I knew anyone or had an auctioneer in mind. looking for an experienced person so I will check out the website!

 

Mar 01, 2007 04:37 AM
Dick & Sandy Beals
Wilmington Real Estate 4U Wilmington, NC - Wilmington, NC

 Leigh,

It was lots of fun and very useful, most of those classes you are there just for the credit.  I'am hoping the novelty does not wear off, and the auction route becomes more of our marketing plan for sellers, and also to offer the service as a buyer agent at an auction.

 Debbie,

You are right, some people did get caught up in the process, and I also think when bidding you may tend to forget about the buyers premium that is added on.

 Bryce,

This particular auction had a reserve bid of $75,000, which in our market assures it will go to someone.  I asked similar questions, and found out that a lot of people do go to auctions and the problem kind of works itself out.  They would have held the auction with only 2 people in attendance.  From my understanding they kind of know how many from the pre-registration.

 Rich,

Thanks for commenting....Jeff would certainly be a welcomed member

 Angela,

Right again, Sales course 101 states...."want to sell something fast, get someone else to do it" (create an auction effect)

 Matt,

Thanks for you info, and in NC it DOES require a auctioneer license.

  Dick Beals

 

Mar 01, 2007 04:52 AM
Billy Burke
The Auctionarium - Altadena, CA
CAI - AARE

Hi Dick:

 

Sounds like you had a GREAT auction experience.

Auctions are not a "fad or trend" with over 2000 years of regulations dating back to Roman days.

<> Having conducted over 350 real estate auctions in the past 5-years I can say that we NEVER have had an auction without bidders.

<> For most residential properties there are 5 to 7 registered bidders with non-refundable cashiers checks in hand.

<> One of my favorites was during 2005 at the peak of the bubble we sold a property for $577,500 that the "friend of the family" realtor wanted to list at $315,000.00

<>The extra $250,000.00 I was able to put in that sellers pocket was life changing for them.

Anyone who is considering an auction really needs to find and team up with a PROFESSIONAL full time real estate auctioneer to get the kind of results reported here.

<> Great post!

Sincerley,

 

Billy Burke, CAI - AARE

Auctioneer 

Mar 01, 2007 06:39 AM
Kelli Fronabarger
Bend River Realty Inc. - Bend, OR
Realtor - Bend Oregon

Hi Dick,

Thanks for sharing this great story. My Dad was an auctioneer at one point when I was younger and I remember being at a few those sales, just mesmerized by all the happenings. Great post and wonderfully informative. Thank you!

Mar 01, 2007 10:02 AM
Debi Braulik
www.roundrealestate.com - Maple Valley, WA
Selling Maple Valley to Fife WA Homes For Sale
Dick I found your post really fascinating! I would imagine much of the recent success of auctions is due to the eBay effect. People do not losing out to other people. It is basic human nature. And now thanks to eBay more people have experienced this first hand. I have heard of showing listings this way. X date only from 1-6 for showings. All offers presented X date + 1 day. No exceptions. It creates a frenzy. But I am going to look into that website you referenced and get more familiar with the auction process. Thank you for a great post!
Mar 01, 2007 10:16 AM
Dick & Sandy Beals
Wilmington Real Estate 4U Wilmington, NC - Wilmington, NC

 Billy,

great story!....the sellers gotta love ya

 Kelli and Debi,

Thanks, Matt Smith referenced a website in an earlier comment about auctions that is quite informative.  I will now start to take a closer look at some of the spam that comes across regarding making money on Ebay, I have lots of stuff to sell.

Dick Beals

Mar 01, 2007 12:28 PM
Brett Tousley
Keller Williams Realty - Richland, WA
Tri Cities Real Estate | (509) 420-0013

Great news for the sellers in the above examples, a dump-truck load of buyer's remorse for the winning bidders.  I've witnessed the excitement of an auction drive prices beyond belief on smaller ticket items, not surprised it also works the same with real estate. 

Mar 01, 2007 06:12 PM
Matt Smith
www.MilesCityRealEstate.com llc - Miles City, MT

Brett Tousley,

 Why a dump-truck load of regret? Perhaps the flip side of your pessimistic coin would be the buyers have great confidence in their bid as other people just bid a small amount under the top bid.

Think what you want.

If a person worked for the money to buy things with CASH...I have noticed they are far from foolish when spending it. Please ponder that.

 Matt Smith

Mar 02, 2007 01:02 AM
Billy Burke
The Auctionarium - Altadena, CA
CAI - AARE

Hi Brett:

As a full time real estate auctioneer one of the comments that is recurring from winners (buyers) is:

We did not plan to spend that much!

The only times I have witnessed actual 'buyers remorse' is when the auction winner has spent more than they can afford or had "budgeted", planned or mentally justified.

Every single one of our real estate auction winners is 101% satisfied with thier purchase because

"...we only paid one bid more than someone else was willing to pay today..."

At a professional real estate auction (not some of the Florida sideshows being run by realtors right now) a full and complete disclosure package is provided to prospective bidders:

  • Auction story or reason for the sale (truth is better than fiction)
  • A copy of everything the winning bidder will be required to sign
  • Copies of flyers & advertising
  • Terms & Conditions
  • Registration forms
  • Memorandum of bid and deposit receipt (auction contracts)
  • Home inspection report (usually by a certified home inspection company)
  • County tax assessor information (complete tax card files)
  • Deed & deed of trust
  • Appraisal
  • Survey
  • Maps
  • Community information & demographics
  • SELLER DISCLOSURE FORMS
  • Information on the auction process
  • How to bid & buy at auction
  • Credentials of the auction company
  • ALL PRICE NEGOTIATIONS OUT IN THE OPEN!

Professional BIPS are anywhere from 40 to 200 pages depending upon the property and if there are POA or HOA docs, reports etc.

We like to tell our buyers and sellers that an auctioneer does everything a traditional realtor does AFTER a sale BEFORE the auction so they can truly know what as-is where is means.

People are sick and tired of "secret negotiations" for real estate with negative downward (price) haggling and one-on-one going back and forth through a series of agents using 30 to 70 page form documents. In most states its illegal to tell a prospective buyer (or agent) what the last "offer" (not binding bid) for the property was, why the seller is selling and other pertinent facts.

People are sick & tired of hearing a barrage of lies in the press from the NAR (David Lerah) about prices going up and the market getting better, when it has been going down for 14-months in a row. (why can people accept down prices on the stock market but not real estate? go figure)

Our BIPS are designed so a prospective buyer can take the package to thier lender and become pre-qualified for a loan on a no contingency basis; earning higher prices for our sellers.

To an outside observer (typical agent) who has little to no understanding of the real estate auction process (not even close to eBay where I am a Titanium PowerSeller) overhearing some buyers comments may sound like a good reason to nay-say and pooh pooh the auction process to sellers and prospective buyers.

I cannot think of a more compelling argument to prospective sellers than telling them the two biggest complaints we get from realtors are:

  1. They sell everything they auction
  2. The buyers always pay too much for the property!

A properly produced & promoted auction will deliver 100% of the present cash market value for a property 100% of the time.

Remember there are only two times when a property does not sell at auction.

  1. When one owes more than a property is worth
  2. When one wants more than a property is worth (greed)

Other than those two situations we sell 100% of the property offered at auction to happy winners satisfied knowing there were no "secret negotiations" and that they paid one bid more than someone else was willing to pay THAT DAY!

Again I suggest if you want to learn about real estate auctions and be in a position to make money by offering them to your sellers, LEARN FROM THE PROFESSIONALS and don't listen to what realtors who are jumping on the auction bandwagon with little to no experience are saying.

Great Thread!

Mar 02, 2007 01:23 AM
Dick & Sandy Beals
Wilmington Real Estate 4U Wilmington, NC - Wilmington, NC

  thats what I'm talking about........there is a safe haven when other people are bidding as well, that is the factor that does not happen in a typical real estate transaction.  Billy that is a GREAT definition of the auction process!  Thanks for your insight, and please everyone  take heed of Biily's remark.....let a professional do the auction.

Dick Beals

 

 

 

Mar 02, 2007 10:46 AM
Susan X
www.propertyauctionsusa.com - Mission Viejo, CA

The auction process is indeed interesting!! Great thread of discussion.  So much to learn!

If you know of anyone who has purchased the DVD "Get Rich Go Auction", I'd really appreciate their feedback (www.getrichgoauction.com)

Mar 02, 2007 02:07 PM
Billy Burke
The Auctionarium - Altadena, CA
CAI - AARE

Hi Dick:

The main reason I suggest partnering or even better mentoring with professional real estate auctioneers, is because of all the bad things that are being done out there by well intentioned people who simply do not have a clue.

I was personally invited to this board by another real estate auctioneer and can tell you the ones who are here and have posted are heads above the pack!

Meaning there are some real good real estate auctioneers here working the boards for both business and educational purposes... So I am not just tooting my own horn some of the best & most progressive REauctioneers are right here ready to work with you in your backyard or across the Nation.

Shaunu:

I have puchased Jim Pennigtons' DVD "Get Rich Go Auction" read it, reviewed it and enjoyed it. Jim is an "Industry Expert" with many years in the business, enjoys and excellent reputation and a good spirited competitor.

This is the best $49 any agent here could spend on education about the real estate auction industry and I recommend the program to everyone reading this including seasoned auctioneers!

The program is very basic, plain English easy to understand and written to take you from an "introduction" to actually participating in real estate auctions as a buyer, seller or referring agent.

I buy every auction related book or training program that we can find for our library because the day I stop learing is the day they are shoveling dirt on my grave. 

Sincerely,

Billy Burke, CAI - AARE

Mar 02, 2007 10:22 PM
Susan X
www.propertyauctionsusa.com - Mission Viejo, CA

Thanks Billy for the feedback.  It's helpful in my quest of learning.  There is so very much to learn and it's helpful for me to get feedback from people who know, so really thank you.  It sounds as though you've been doing this a while, and really know the industry!!

Regards,

Shauna

Mar 04, 2007 04:18 AM
Linda Mardi
AuctionFirst - Austin, TX

Hi All,

Great thread - glad it's generated so much interest. The CE class that Dick Beals and Jeff Weinberg attended is a 4 hour class that was taught by AuctionFirst.com - the instructor was real estate auctioneer Sarah Sonke. 

AuctionFirst teach classes for real estate professionals in several states - "Fundamentals of Real Estate Auctions" - both for CE credit (3 & 4 hours) and private classes.  We've also developed and soon to launch a certification program.  Let me know if you have an interest to offer these educational courses at your broker office or local realtor board.

Thanks!
Linda Mardi
Realtor/Auctioneer/Attorney
www.AuctionFirst.com

Mar 06, 2007 01:33 PM
Sarah Sonke
AuctionFirst.com and TrianglePremierAuctions.com - Raleigh, NC
Auctioneer/Broker

Great blog - thanks for starting it Dick!

I developed and teach the 4- hr CE elective class Fundamentals of Real Estate Auction throughout North Carolina. Why? Because a pillar of our business plan is working closely with real estate agents and we found most are clueless about auctions and need/want education on the subject.

I often invite a local auctioneer to participate in the class and Jeff Weinberg was very fun to work with on the class Dick attended. Wouldn't it be fun to get Billy Burke down for a class? What about it Billy? Real estate auctioneers are generally a great group of folks whose work is super hard but fascinating - seek one out, take them to lunch and make friends. You'll be glad you did.

The class is a blast to teach and, judging from student comments, really fun to attend.  If you can get a class of about 20 agents together for this topic, I'll be glad to come to your area and teach it at your facility! Cost of the class is $49-56/student depending on who is paying the facility cost.

Here are the next 3 classes scheduled:

Thur March 8 in Jacksonville, NC from 8:30 - 12:30 (Fairfield Inn)
Thur March 15 in Wilmington at Sea Coast Realty Academy (Oleander Rd) from 8:30 -12:30
Wed April 11 in Wilmington at Sea Coast Realty Academy (Oleander Rd) from 8:30 - 12:30.

Sarah Sonke, AuctionFirst North Carolina
Auctioneer/Broker/Realtor/Instructor

Mar 06, 2007 07:55 PM
Sarah Sonke
AuctionFirst.com and TrianglePremierAuctions.com - Raleigh, NC
Auctioneer/Broker
Just started a new group on ActiveRain: Real Estate Auctions. Come on over and let's keep talking about auctions all over the country! 
Mar 06, 2007 11:25 PM