Branding Moments: Selling With Breakfast at Hermes In Beverly Hills

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Services for Real Estate Pros with Napa Consultants

We are always intrigued by the window displays of the big brands. It is the expression of how a brand maintains its visibility with the public.  Hermes always captures our attention with their creative approach to displaying their merchandise.

 

As with everything Hermes does, they hire the best people for every aspect of their merchandise, as well as their marketing.  We have watched how they hand sew their purses stitch by stitch, and admired the workmanship on ties and scarves with their hand rolled edges that are also fastened by someone’s skillful hands.

 

We study brands like Hermes, because they inspire us with their creativity and attention to detail.   Whether or not this display is appealing, it certainly gets your attention.

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Rainmaker
3,775,254
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Brian England Hermes is one of the premier luxury brands.  They started as saddlemakers, and for a while their slogan was saddlemakers to the kings!  One of our friends inherited a saddle from her grandmother, and it had a bit of stitching coming out of it.  She took it to the store and they repaired it at no charge.  They now make clothing jewelry and several iconic purses that are sought after as it can take up to a year to make one...A

Sep 13, 2017 09:56 AM #10
Rainmaker
659,817
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

Originality and creativity catch your eye, these photos show that and maybe at first you miss the point but then when you do it is an aha moment and you think that is clever...defintely these windows will catch your eye.

Sep 13, 2017 12:08 PM #11
Ambassador
2,635,568
Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Ron & Alexandra - I like it. The design is certainly attention grabbing and worthy of the brand.

Sep 13, 2017 03:55 PM #12
Ambassador
3,338,276
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- look at the longevity of the Birkin bag! Whether or not you like the product (I do) you have to appreciate their attention to detail and their showmanship

Sep 13, 2017 04:23 PM #13
Rainmaker
2,178,547
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

There's a great deal of creativity and artistry demonstrated in those windows, Alexandra.  I love 'em.

Sep 13, 2017 04:38 PM #14
Rainmaker
2,178,547
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Ron and Alexandra, on having this blog FEATURED in the Old Farts Club group!    

Sep 13, 2017 04:38 PM #15
Rainmaker
3,775,254
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib love the Birkin, and it is a beautiful bag.  I watched one sewn at an Hermes exhibit...A

Sep 13, 2017 06:26 PM #16
Rainmaker
3,775,254
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat  Thank you so much for the honor of the feature.  Like you I appreciate the creativity of the brand and their choice of the best.  A

Sep 13, 2017 06:27 PM #17
Ambassador
1,588,815
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Fun! It gets attention and that's pretty important for a window display. And you're right, the attention to detail is an important aspect as to why this works. 

Sep 14, 2017 06:21 AM #18
Ambassador
3,338,276
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                                                                            

Sep 16, 2017 06:42 PM #19
Rainmaker
1,190,217
Kat Palmiotti
Grand Lux Realty, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

I don't know if this is what Hermes expected, but these displays make me hungry.

 

Sep 17, 2017 04:54 AM #20
Rainmaker
1,486,914
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Count me in on anything by Hermes - my husband thinks that one or two scarves are enough - but one can never have too many Hermes scarves - Christmas/winter patterns, summer, classic - they are all beautiful

Sep 17, 2017 05:09 AM #21
Rainmaker
2,739,429
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

I can see why Kathy chose to pick your post for her wrap up this week!

Sep 17, 2017 05:46 AM #22
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3,611,404
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

It certainly grabs your attention in the right way, I think, with a different look, creativity and style that speaks quality.

Sep 17, 2017 08:06 AM #23
Rainmaker
3,447,736
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Ron and Alexandra Seigel ,

I'm so glad that Kathy Streib featured your post in her "Ah-ha" moments for the week as I missed it! These store fronts certainly grab your attention..so creatively staged! Hermes attention to detail is amazing and certainly is their trademark!

Sep 17, 2017 09:16 AM #24
Ambassador
1,390,048
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

This would certainly stop me in my tracks, bring a smile to my face, and give me the curiosity to go in.

Sep 17, 2017 12:08 PM #25
Rainmaker
1,975,455
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Very clever marketing.

Of course, I'm craving a donut now. Thank you.

Sep 17, 2017 04:40 PM #26
Rainmaker
1,384,739
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Ron and Alexandra Seigel, I'm not really creative when it comes to marketing but looking at these pictures, I'm even inspired. Would love to attend a Hermes exhibit and watch a Birkin bag sewn, lucky you!

Sep 18, 2017 05:35 AM #27
Rainmaker
150,399
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

Some very interesting marketing on their part. Thank you for sharing!

Sep 18, 2017 12:39 PM #28
Ambassador
805,322
John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

Pretty cool displays, but really, they may make me ditch the apparel shopping trip for a quick breakfast stop!

Sep 18, 2017 01:06 PM #29
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