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The Importance of Social Media to Real Estate Agents

Real Estate Agent with Douglas Elliman Real Estate

Throughout the years, social media has grown significantly; allowing companies to reach larger audiences and helping them become more valuable in business. Today, social media is a necessity for successful real estate agents. Since consumers expect the businesses they work with to engage on social media, it is very important for real estate agents to have a strong social media presence. A few years ago, agents might have gotten away without one but now, social media is no longer optional. Solly Assa, founder, and developer of Assa Properties, a successful real estate company, claims that without a social media platform, there is no way a real estate company can prosper.

The social media revolution has become a total must for small businesses trying to bring their business up to speed to others. Having this type of presence has helped real estate professional Assa build his company’s reputation and showcase his business. Taking advantage of this type of marketing opportunity has allowed him and many other realtors find and engage with prospective clients.  Over the past decade, social media networks have completely changed the way real estate agents do business. Currently, social media channels are the most effective way to create compelling content and connect with an audience. Realtors can no longer rely on billboards, radio, TV, or the Yellow Pages for their marketing.  

A recent research conducted by Solly Assa shows that a significant 86% of businesses rely on some form of social media to help drive their success. In addition, more than half of small business owners using social media marketing for more than 3 years reported an increase in sales during that period of time. In the U.S alone, around 60% of Millennials – who happen to represent the largest group of buyers – use social networks like Instagram and Snapchat.

When it comes to increasing your company’s reliability, social media channels are great proactive tools. Close communication with your clients on a social media level is another important asset for creating company awareness and brand credibility. It is a good source of customer service that can help transform a negative experience into a positive one.

Real estate agents can use social media marketing to brand themselves through the creation of a business page. Ultimately, this will enhance their following of potential cliental without the huge financial investment. The important thing is knowing your platform: How to use social media to reach the right people, at the right time, with the right message is key.

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