Sedona - McDonald's "Iconic" Teal Arches
Sedona Arizona - McDonald's is famous for it branding and marketing campaigns. From Ronald McDonald and the Hamburglar to the Big Mac and Chicken McNuggets, the brand is the most identifiable for it's Golden Arches. It is also the most recognizable fast food chain in the world because of those arches.
Sedona Community Development History
Sedona was incorporated in 1988, and it was still in the process of determining it's exterior building and signage restrictions. Along came McDonald's (circa 1992) proposing to build a restaurant. Those who know Sedona, understand that obtrusively bright and showy buildings or signage would never pass muster with the Community Development Department. Nicholas Gioello, manager for the department, stated, "We want everything to blend into the natural surroundings, which includes mostly earth tones. The view is really why people come to Sedona."
There is a standing joke about exterior paint colors that goes something like this... Here in Sedona, our local paint stores offer every color you want...as long as it is a shade of brown.
In fact, Sedona did it's best to limit fast food or big box stores for the longest time. Today you can find a smattering of recognizable brands throughout the city. To this day, Sedona has strict regulations on outdoor lighting, signage and exterior design and paint color.
Teal Arches
Whether you call these arches green, turquoise, or teal, McDonald's and the city came to an agreement based on the location of the restaurant in our Safeway (now Albertson's) shopping center, to have unobtrusive arches. The arches could not be on a pole. This all happened within a year and the store opened in 1993.
Social Media Impact
These teal arches are the only in the world on a McDonald's. Fueled by social media, this story has made news all over the world. People come from everywhere to take a picture in front of these arches. They put these pictures on their social media pages. It is a one of a kind branding element.
Question to all
After seeing the teal arch, is it the color of the arches or the iconic design of the "M" that makes the brand?
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