Why should I choose you?

By
Real Estate Agent with Long & Foster Real Estate Inc 610-225-7400 PA License - AB067198
https://activerain.com/droplet/57gh

Why should I choose you?

 

Recently I was asked by my manager to help her out with some training she was doing with agents. She knows I use a lot of video and asked me to film each agent in her class respond to a sellers final question after a listing presentation:

 

I am interviewing three agents, please tell me what sets you apart and why should I hire you?

 

There were some excellent answers about what they were going to do, but I realized as I reviewed the videos that every answer was about them and what they would do and nothing was different, or about the client.

 

It struck me not one person responded how I would to that question because a listing presentation is a matter of getting to know what the client wants and helping them understand the process and build a relationship.

 

“Well we discussed what was important to you and you mentioned: 

  • Communication, being kept informed of showings, offers, how the market is changing week to week and most important being able to get hold of me when you have questions. As you know, you are only dealing with me, not a team of multiple different people, so if you need something you call me and I will answer of call you back quickly. As you can see from my testimonials this is one of the things that is mentioned over and over how we are always available to our clients. 
  • Marketing your home, we discussed it is important for you to believe your home is getting the widest marketing possible and to the right people. As we showed you, we use real video, not stitched together photos for all our listings. We use this in numerous ways, in our blog, on Facebook, on our website. We utilize Facebook geographic advertising which is highly focused on the sort of people we identified with your help in our conversation who might purchase your home so they see adverts for your home. 
  • Open Houses, we explained to you how most buyers today are looking on line and how many prefer to look on their own at homes, often at public open houses. You mentioned you liked this yourself as you didn’t always want to bother us when you saw something you weren’t sure was going to work for you, so we get that and will work with you to have plenty of public open houses when it is convenient for you.
  • Great room professional photographyProfessional photography, if you remember we also discussed how important it is today to make a great first impression, from cleanliness of the house to having professional quality photos and video. Nearly all those interested in your home will see it first on line, so those photos and video are their first impression so their quality is important, just as important as how clean you keep the house.
  • Teamwork, selling your home is a matter of us working together to get you the result you want. So whilst we do everything on our side, you also have responsibilities, to make sure the house is ready for showing all the time in case an appointment is made at short notice whilst you are out. Staging the house so it shows well and by making showings easy to arrange for buyers. 
  • Together we will achieve your goals, and if you need help you know we are always available to answer concerns, questions and provide assistance with trusted contractors if needed 
  • Price, we discussed what you would like and how that aligns with today’s market especially locally here in this area and specifically in this development/street. We also talked about how pricing in such a way to show value might get you a higher price and we gave you examples of how this worked for several of our other clients who have achieved multiple over asking offers. Whilst the market is strongly in the sellers favor right now, this does not mean you can put a high price on and expect to get it. Far better to encourage buyers to fight over your property than leaving room for negotiation and be left standing in the corner at the dance with no one to dance with.

So let’s get to know what you want and discuss how we can help you achieve your goals in selling your Tredyffrin Easttown and Main Line area home. Contact Nick Vandekar, with Long & Foster Real Estate, Nick@VandekarTeam.com, office 610-225-7400, cell or text 610-203-4543 website is www.SellingTheMainLine.com. We look forward to working with you and making your dance a happy one.

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If you are buying or selling on or around Tredyffrin Easttown or along the Main Line we can help you,  contact us or connect

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Re-Blogged 1 time:

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Topic:
Real Estate Best Practices
Location:
Pennsylvania Chester County Berwyn Tredyffrin Easttown School District
Groups:
Chester County, PA
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Tags:
selling your home
selling my home
nick vandekar
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tredyffrin easttown realtor
tredyffrin easttown real estate
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Ambassador
3,836,797
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Nick and Trudy- In my previous sales life, when I trained new consultants I let them know that you can't begin to sell someone something until you know what it is they need and want. And to do that you have to have asked them the right questions and listened to what they have to say. 

Sep 22, 2017 04:29 PM #1
Rainmaker
3,052,031
Tony and Suzanne Marriott, Associate Brokers
Haven Express @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Nick & Trudy Vandekar, 610-203-4543 "Professional photography, if you remember we also discussed how important it is today to make a great first impression, from cleanliness of the house to having professional quality photos and video."

Right on target - and - re-blog!

Sep 24, 2017 05:06 AM #2
Rainmaker
1,895,330
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Nick and Trudy - this is an outstanding blog and right on point.  It is always about them and that makes the difference.

Sep 24, 2017 05:26 AM #3
Rainmaker
5,342,808
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Home sellers will be in very good hands when they select you as their listing agent.

Sep 24, 2017 06:00 AM #4
Rainmaker
3,572,345
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Nick and Trudy. You have keyed on the right thing. I'm always amazed by agent who only talk of themselves.

Sep 24, 2017 07:31 AM #5
Ambassador
1,836,348
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Bingo - It's always about them. In our humble opinion, we should generally always try to direct conversation to/and about others.  We already know plenty about ourselves. But in business, it becomes even more critical. It's impossible to offer high-end customer service without putting your clients' interests first. Our efforts should be directed at giving them the optimal experience. And it's not saying, I, I, I. 

Sep 24, 2017 08:35 AM #6
Ambassador
3,274,141
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

YES!!! It IS all about them and conveying that personal message will set you apart from the agents who 'tout' themselves only, Nick! I followed an agent a couple of years ago here that I landed the listing. After getting to know the sellers a bit, they shared with me the materials that the other agents left behind. I looked at one, in particular, and asked what they thought of this agent's presentation. "Well, we know [his/her] entire life story including education and how great [he/she] thinks [he/she] is! Real estate sales didn't seem to be [the agents] forte!" 

I suppose there are people who like this but, I prefer your way and that comes back to you 10-fold as well.

Sep 24, 2017 10:44 AM #7
Rainmaker
3,235,399
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

First impressions may be the only one you get....do it professionally ! 

Sep 24, 2017 11:20 AM #8
Rainmaker
754,170
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Kathy Streib we often know things like this, but brokers always train you to tell, tell, tell all about the brokerage etc. 

Tony and Suzanne Marriott, Associate Brokers thank you, appreciate the re-blog.

Grant Schneider thank you, I take that comment to heart.

Roy Kelley thank you

Sheila Anderson we all make the mistake from time to time.

Sep 24, 2017 03:21 PM #9
Rainmaker
754,170
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Debb Janes EcoBroker and Bernie Stea JD very true, something I have learned over the years.

Debe Maxwell, CRS I try, doesn't always work, sometimes they just want the highest price realtor but generally I like working with my clients.

Thank you Sally K. & David L. Hanson 

Sep 24, 2017 03:23 PM #10
Ambassador
3,274,141
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Nick, the best tips I got about competing with agents who suggest 'better prices' is two-fold -

1. SHOW them how you arrived at your price/range - inside and out and make sure they understand it.

2. The best thing to say to the seller - "My job is to market your home. Your job is to price it."  Once they realize they don't have to match agent and price, it's like a light-bulb moment for them! 

Hope you enjoyed that celery soup today (yes, I'm still thinking about that)!! 

Sep 24, 2017 07:51 PM #11
Rainmaker
4,064,219
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Nick, great post, and it is to be about the client, and you have identified many reasons why a client should hire us.

Sep 25, 2017 06:35 AM #12
Rainmaker
754,170
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Debe Maxwell, CRS that is very helpful, I like that, thank you. The soup was was wonderful and got the thumbs upfrom Trudy.

Joan Cox thank you, I was trying to make that point.

Sep 25, 2017 07:09 AM #13
Rainmaker
455,644
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy

Great advise, I always say we are in the customer service business and you are showing your customers what you are doing to help them.

Oct 24, 2017 01:37 PM #14
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Rainmaker
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Nick Vandekar, 610-203-4543

Tredyffrin Easttown Realtor, Philly Main Line
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