We are a 'Sell with Soul' Brokerage

Real Estate Broker/Owner with Serene Living AZ

My little newbie agent closed on her first transaction today and it just felt like the right time to start back in to my blogging. Through this transaction, we learned all about the difficulties with banks, the creativity in getting things done, the challenges and of course the drinking that may be involved... But at the end of it all she got to see how unbelievable it is to be a part of helping someone find "home". I had told her about my first sale, how it was slow and new and it wasn't until they closed and got the keys to their first home... that's when I realized what I had just accomplished. This agent has so much soul and so much heart, I knew this would hit her like my first did. 
Not gonna lie, when she called to thank me for everything we did and learned together, it brought a tear to my eye. I had no idea that I had that effect on her or the process she went through.

I just think it deserves to be said, in my brokerage, it's not about how many "leads" we can get. We're not cold calling, we're not pounding the pavement trying to convince people that we're their best option.  It's about how many people we can help. I am not the agent for everyone and everyone isn't a good client for me.  And tonight reiterated how much I want to focus more energy on helping my agents and agents like them grow.

Real estate is not for the faint hearted, it's not for the quick buck, there's no consistency, no work hours. There's creativity, liability, legalities, risk..... There are tears, and strong drinks, but also relationships and heart that keep this craziness in balance. Some days we feel beaten down, like we're not going to be able to do this thing anymore... and some days we feel the ultimate reward of helping a family realize a dream they didn't think was in reach.
I love what I do. I want to help other agents as well.... To sell with soul 

Thank you to Jennifer Allen Hagedorn for writing the book that inspired my career, lights my path and keeps me grounded when things get crazy. 

Posted by

Serena Jones ~ REALTOR®




Investor and Seller Specialist in the Phoenix and East Valley Area, AZ


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Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Thank you for your thoughts. I agree with your philosophy - it's all about helping people move on to the next part of their lives. I love the moments where keys get transferred.

Sep 23, 2017 04:00 AM #1
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Serena, what a great story, and shows why you are in the business!  Glad you got back to blogging, and hope to see more! 

Sep 23, 2017 07:27 AM #2
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Serena Jones

REALTOR Extraordinaire ;-) ePro, ABR
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