GIVING TO RECEIVE!! WHAT A CONCEPT!

By
Real Estate Agent with KELLER WILLIAMS REAL ESTATE, LLC

The FSBO Assistant

Giving to Receive

Right-click here to download pictures. To help protect your privacy, Outlook prevented automatic download of this picture from the Internet.One nice thing about For Sale By Owner (FSBO) homes is that the owners advertise to the general public, which makes them easy to find! Most of these sellers will include their address in ads they put out, which means we can do some extremely targeted marketing.

Another important thing to know about these "do-it-yourself" types is that most of them fail in trying to sell their own homes, and end up needing the services of a Real Estate Agent. We just need to make sure we're the first agent on their mind!

To that end, I recommend giving the FSBOs in your area a small kit, or if you prefer, weekly mailings you can call the "FSBO Assistant." There is actually a two-fold reason to give out these kits. The first one is obvious: You have to give in order to receive. By presenting value up front, you are earning the trust of the homeowner, and making it much more likely that they will choose you should they decide to use an Agent.

The second reason is a bit more subtle: By introducing them to the piles of paperwork and material that FSBOs need to understand, you show them what you get paid for, and why it's worth it to use you rather than try to do it themselves!

What you might include:

  • sample of sales contract and disclosures
  • recent homes sales of the area
  • data on # days on the market
  • sign in sheets for open houses
  • staging tips
  • safety tips
  • your information on how you market and sell properties
  • anything else that is considered an item of value

Most importantly, include an offer to help them should they feel overwhelmed! This will give you more opportunities to sell them on your service later on. Be sincere in your desire to help them, and they'll be more receptive to you becoming their agent. 

Another tip.... consider sending the items in a large legal envelope or even in a first class envelopoe!  This will ensure that your communication is received!

 

Krista Ingram - your Colorado Realtor!

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Rainer
256,688
Debi Ernst
St. Charles County, Missouri - Prudential Alliance Realtors - O'Fallon, MO
GRI, e-PRO, Broker/Sales Associate

Great suggestions.  FSBO's will definitely see your value.  Thanks for sharing!  :)

May 15, 2008 09:37 AM #1
Rainer
62,465
Bart Whitmore
Keller Williams- Louisville - Louisville, KY
Real Estate Agent

There are a lot of fsbos out there who need our help, they may not realize it yet---Bart

May 15, 2008 09:44 AM #2
Rainer
41,337
Endea Thibodeaux
Lanham, MD
Solar Energy Consultant, CDPE, CLHMS

Some times the auction method of marketing will appeal to a FSBO as well.

May 15, 2008 10:18 AM #3
Rainmaker
534,739
Liz Moras Migic
Chilliwack, BC
Chilliwack, British Columbia - Realtor

Krista thats a great idea - I think I'll put some pkgs up today !  Also are you really as cute as you re in your photo?  lol

May 15, 2008 07:05 PM #4
Rainmaker
534,739
Liz Moras Migic
Chilliwack, BC
Chilliwack, British Columbia - Realtor

Krista thats a great idea - I think I'll put some pkgs up today !  Also are you really as cute as you re in your photo?  lol

May 15, 2008 07:05 PM #5
Rainmaker
4,432,583
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Good tips. Thanks for the reminder. Recently I have stopped prospecting FSBOS. I will try it again.

May 15, 2008 10:42 PM #6
Rainer
51,604
Jessica Bigger
Bigger Communications - Reston, VA
Freelance Real Estate Business Writer

Krista these are great tips and reminders for those of us trying to help out For Sale By Owners.  Thanks!

May 16, 2008 03:48 PM #7
Rainmaker
22,714
Selling Homes in Western New York, Licensed Real Estate Broker, Terri Kern
Turning Key Realty - East Amherst, NY
Terri Kern, Broker, Turning Key Realty

I have recently been trying to think of ways I have not used to approach FSBO's. I was trying to think of the best way I could truly help them.  Your ideas here have encouraged me to get my game plan into action.  Thank you for this post.  I especially like and agree with the idea of sending the information in a legal size envelope!  Something that will stand out from the rest of the mail.

May 18, 2008 04:34 AM #8
Ambassador
557,118
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL

Krista...

In my little part of the world a FSBO is a listing/sale waiting to happen. They've already been through the ringer. By the time we step in their ready to allow us to do our job :)

TLW...ROAR!

May 18, 2008 08:46 AM #9
Rainer
80,416
Latonia Parks
Top Bragg Realty, Fayetteville NC, Home of the 82d ABN DIV - Fayetteville, NC
Certified Military Relocation Expert
We just had new neighbors move into our neighborhood who bought from a FSBO.  Man, did she get shafted and the previous owners got over.  No home inspections and no warranties of any kind. She is finding out the hard way now and I am making sure I am her resource.
May 18, 2008 11:50 AM #10
Rainer
35,340
Rob Baldwin
US ECO-GREEN REAL ESTATE INC. - Santa Clarita, CA
REALTOR, Santa Clarita

Krista, I know a couple of agents that have done very well with FSBO's there favorite tactic was to show up on the door step with all of the docs that they should have in the transaction and basically scare them into using an agent.

May 19, 2008 07:11 AM #11
Rainer
15,940
Richard Schardt
Keller Williams Realty - Kernersville, NC
Triad NC Real Estate

Krista, Thanks for sharing your tips. I have bookmarked them for later review

May 19, 2008 01:45 PM #12
Ambassador
1,002,367
Steve Shatsky
Dallas, TX

Sounds like good FSBO Karma to me!  Send out good energy (or a good FSBO Kit) and it will come back to you!  Thanks for sharing this idea.

May 19, 2008 03:41 PM #13
Rainer
6,398
Andrew Magliochetti CCIM
Helios Realty and Development - Chicago, IL

I love this idea.  I'm printing your post out to share with our managers.  Thanks!

Jun 07, 2008 06:58 AM #14
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