Company Web Template? Stop! Become an Individual!

Real Estate Broker/Owner with Corinne Guest, REALTOR® | Barrington Realty Company License: 471.000044

Prompted by a question this morning, someone wants listings and was asking for advice on getting reviews and leads. This is not a dig at him, just an observation I see all the time.

If you are only, and remember I am saying only, using your company web page; you know, that allocated page on their website; forget trying to get leads from it. They are mundane, they all look alike within your company, and even across companies; they will not get visits and they are loaded with generic cr**.

You are lost in a crowd, a very big one!

If you want to make the web work for you to get buyers, sellers, property management clients, landlords, tenants, even commercial, you need to stand out! You cannot stand out on a blah web page. Period. Never going to work. You are one in a million agents doing the same and you are falling behind the times.

I am not even going to move on to social media with this post, just know if you ignore that, you'll fade, fast. Check out Anita Clark for social media brilliance.

Get Personal, Get Individual


Why should anyone hire you? Do you know? Can you tell them? If not start there. For some the web is not a primary source of leads and that's OK, but if you want it to be, and everyone should, get with the movement.

You have a platform that is not very expensive, there are really cheap options as well as more expensive. You can do this yourself or hire the experts.

  • Create a website around your perfect clients.
  • Make a seller beg for your expertise.
  • Charge more! Not less.
  • Become known for your niche.
  • Don't worry about your local competitors, most are not doing this.
  • Start today but be patient. This is a long haul project but pays off.

The real goal is for people to either find you because they want what you and only you have to offer, or for you to be referred because of the same thing. Those referrals can be prior clients or agents.

Be open to advice from those that succeed where you don't. Yesterday I learned something and implemented it, from Anita Clark, she had some awesome information on social media I was missing out on.

Rome does not have to be conquered in a day, just don't procrastinate. Real estate is not a set it and forget it business!



Posted by

Corinne Guest

Realtor & Managing Broker
Barrington Realty Company

Call me today 847-363-3686. 

Barrington IL Real Estate


 Realtor and Equal Housing Logo


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Gabe Sanders 10/04/2017 11:50 PM
Real Estate Sales and Marketing

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Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, - Monroe, NY
The House Kat

Being patient is such an important part of web presence.

I was at a meeting yesterday about social media. One agent was asking (in a somewhat belligerant way) "oh, YEAH, did you get listings from this?" and the person he was asking said, "Um, no, it's only been a month." I could tell the person who was asking had no interest in social media. I assume he has some other great source of leads.

Sep 27, 2017 03:44 AM #15
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I only like my company's website because they have a good IDX and I can do a lot of customization. But it's generic and important things can't be changed. I'm working on something new - because you are absolutely right and it must be done.

Sep 27, 2017 08:26 AM #16
Raymond Denton
Homesmart / Evergreen Realty - Irvine, CA
Shady Canyon Specialist

Every Agent should have at least two websites, Corinne.  One is their business card website, the templated agency website.  The other, and there could be more then one, is the lead generating website.  

Sep 27, 2017 10:06 AM #17
Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

I agree with Raymond, we need at least one other website other than the company one.

Sep 27, 2017 10:27 AM #18
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

A call to be unique? I will answer that call and encourage others to do so too

Sep 27, 2017 01:18 PM #19
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Corinne, Congratulations on this well deserved Feature.  I suppose it it time for me to ramp up on Social as well.  Now I am curious ... what is the "CC" you and Anita refer to?

Sep 28, 2017 10:02 AM #20
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

Congratulations on the feature! This is great advice for anyone who isn't getting quite as much website traffic as they would like.

Sep 28, 2017 11:45 AM #21
Anthony Kirlew
Keller Williams Legacy One Realty - Gilbert, AZ
Helping You Make Fiscally Sound Choices

Many people in business (not just real estate) fail to differentiate themselves which is what makes them a commodity and not a desired professional.

I encourage everyone to find a niche, and use social media to tell the world why you do what you do and how you do it for your niche market like no one else!

Sep 28, 2017 02:10 PM #22
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

I barely pay attention to our brokerage issued web pages.  I know they're there, I glance every now and then, but my focus is on blogging and driving traffic to our WP/IDX site.  Bill

Sep 28, 2017 06:57 PM #23
Karin Tilley
Tilley & Associates - Denver, CO

Great post!  I am in the process of coming up with a new web site so this was timely.  I have also recently realized how important social media is...yes, slow learner looking at ways to make that happen too!

Sep 29, 2017 07:03 PM #24
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I tell every agent I speak with that yes, they DO need their own website. And it does NOT need to cost thousands and thousands of dollars.

One young agent told me she just couldn't do it, because she had looked into it and couldn't afford it. She'd gotten two quotes. One was $25,000 and the other $7,000. I gave her the name of someone else to contact.

Sep 29, 2017 09:42 PM #25
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

I have a website that has been terribly neglected. Guess what, no leads and no surprise. Thanks God I do my business primarily by referral. But it's definitely something I need to work on. Thanks for the push. 

Sep 30, 2017 05:50 PM #26
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,
  • Create a website around your perfect clients.  This says it all! 
Oct 01, 2017 08:28 AM #27
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Corrine

Thanks for the ideas and the inspiration to do more with what I have, especially my blog! Bookmarked.


Oct 01, 2017 09:43 AM #28
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

I spend $115 a month on an IDX for my site and do everything myself. Its also a hobby of mine. 

Oct 02, 2017 10:38 AM #29
Royalty One Mortgage
Royalty One Mortgage - Henderson, NV
Mortgage company in Henderson, Nevada


 Love, love, LOVE this post! I have been stressing this to my Realtor friends, colleagues, & clients for years. There is virtually zero value is using one of the individual web nodes (pages) with a pre-selected template customized to the overall brand. Not only is this route a truly awful way to collect leads, but there is basically no SEO value that can be established for your personal brand/business. A motivated Realtor who wants to succeed & generate high-quality, legitimate leads for their business should always opt for a custom built website tailored to their business goals.

-T.J. / The Royalty One Mortgage Team

Oct 03, 2017 09:39 AM #30
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

Cookie Cutter websites are like cookie cutter cookies...the ...not so much !

Oct 05, 2017 05:06 AM #31
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

I so agree with your assessment and advice regarding websites and individuality in branding, Corinne Guest, Managing Broker ... and wish I had the flexibility to pursue such a website.  As an LO though, we are increasingly ruled/regulated about out websites and its appearance, content, quality, and safety features.  What a headache!  So much more could be done by our company to upgrade our websites in individuality, features and appearance, but I get that the costs of all the government regulated features makes it a very slow process to tackle.  In the meantime, I do the best I can ...


Oct 05, 2017 11:51 AM #32
Betsy N. Robinson - Serving the Sandhills, NC
Everything Pines Partners, LLC. - Whispering Pines, NC

"Why should anyone hire you? Do you know? Can you tell them? If not start there."  This is what I have been telling all my Agents and why I created distinct bios for each of them on our firm website. "If you are only using your company web page; you know, that allocated page on their website; forget trying to get leads from it."  I have also told them this - they must get their own website to generate leads.  Thanks for giving me a respected outside source to help substantiate my views!

Oct 14, 2017 03:49 AM #33
Cheryl Dukes . . . . . Intown Atlanta
Solid Source Realty, Inc. - Atlanta, GA

Any suggestions on some of the cheap website/platform options?

Oct 21, 2017 11:45 AM #34
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Corinne Guest

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