Prompted by a question this morning, someone wants listings and was asking for advice on getting reviews and leads. This is not a dig at him, just an observation I see all the time.
If you are only, and remember I am saying only, using your company web page; you know, that allocated page on their website; forget trying to get leads from it. They are mundane, they all look alike within your company, and even across companies; they will not get visits and they are loaded with generic cr**.
You are lost in a crowd, a very big one!
If you want to make the web work for you to get buyers, sellers, property management clients, landlords, tenants, even commercial, you need to stand out! You cannot stand out on a blah web page. Period. Never going to work. You are one in a million agents doing the same and you are falling behind the times.
I am not even going to move on to social media with this post, just know if you ignore that, you'll fade, fast. Check out Anita Clark for social media brilliance.
Get Personal, Get Individual
Why should anyone hire you? Do you know? Can you tell them? If not start there. For some the web is not a primary source of leads and that's OK, but if you want it to be, and everyone should, get with the movement.
You have a platform that is not very expensive, there are really cheap options as well as more expensive. You can do this yourself or hire the experts.
- Create a website around your perfect clients.
- Make a seller beg for your expertise.
- Charge more! Not less.
- Become known for your niche.
- Don't worry about your local competitors, most are not doing this.
- Start today but be patient. This is a long haul project but pays off.
The real goal is for people to either find you because they want what you and only you have to offer, or for you to be referred because of the same thing. Those referrals can be prior clients or agents.
Be open to advice from those that succeed where you don't. Yesterday I learned something and implemented it, from Anita Clark, she had some awesome information on social media I was missing out on.
Rome does not have to be conquered in a day, just don't procrastinate. Real estate is not a set it and forget it business!