E-Flyers! Why would you send them? Do they really work?

Caitlin Thornburg 

Something coming that will be a game changer.

I'm all ears.

There is much you can do, I look forward to hearing what you will do.

Hello Annette, 

I understand what you are saying, with that said, our service guarantees an open rate for every E-flyer we send. Our E-flyers are opened by an average of 18-20% of agents we send to (we send millions per day). There are agents like yourself that may not see the value in e-flyers but please realize that they are still being opened and our business continues to grow rapidly as it has done so for ove 12 years.

Agents also see the value in our service for what it adds to their client, we directly send the client a copy of the E-flyer with a statement about how hard their agent is working for them.

Some agents are set up in our database to never receive E-flyers since they don't like to open them, but they order with us every week since the value is absolutely there. Like our post mentioned, the statistics speak for themselves; 22% fewer days on market is no joke of a statistic. We also see the virtual tour numbers of agent's tracking increase drastically the day their E-flyers are delivered. 

We understand our service is not for everyone, and we are planning on future advancements that will be a game changer for people. Please stay tuned, by the end of the year the real estate community will be very excited.

Hello Elizabeth, I want to make sure we are clear from the standpoint of our business. Our lists do not originate from boards as a database that was for purchase. Our lists are built from many sources including partnerships with brokerages/agencies locally and also nationally. We are a very reputable business and have been serving agents for over 12 years.

It is also good to remember that even if you don't represent buyers I would hope that means you only represent sellers. Often times what you don't see value in, others really might, so getting your listings in front of agents that only represent buyers should be at the top of your list. We are truly one of the best routes out there for that purpose and the only real estate marketing company to provide you with a guaranteed open rate due to our deliverability and open rate success. 

I agree witih you, Gita. Simply because we hold a real estate license and maintain membership in a board of Realtors, a board that sells our email addresses to third-party vendors, does not give that vendor a RIGHT to email to us. I get especially annoyed because I don't even WORK with buyers, so I truly don't need it.

Hello Gita, Thank you for the warm welcome. It is always good to remember that spam is considered irrelevant mass emailing messages to large groups of people. Our service sends E-flyers strictly from real estate agents to other agents as a professional service. As an agent you do have a legitimate business to receive communication from other agents, which is one of the many examples of how our business follows all CAN-SPAM Act legislation. However, we understand not everyone wants to receive listing flyers, which is why our service provides three ways on every E-flyer to unsubscribe.

Hi Ingrid, there are other e-flyer companies that have come after us. We are the first agent to agent E-flyer company and were founded in 2005 by husband and wife real estate agents. Here are a some key points that set us apart.

-We are the only e-flyer service with same-day turnaround and real designers making every e-flyer.

- We are pay as you go - never any monthly fees, click here for pricing details for CA.

- We are the only service to guarantee you an open rate!

- We are also the only service that openly discusses our list maintenance. If others have the agent lists they likely only remove unsubscribers, but we also remove any agent not opening and viewing e-flyers. When a company removes agents it takes a lot of work to put more back into the database as you can imagine. But our list of over 1million agents is constantly updated, adding agents, removing unsubscribers, removing non-opening agents... etc.

- We also freely advertse our product effectiveness data that shows properties marketeted by Zip Your Flyer have shown to have 22% fewer days on market. - This data only exists with our service.

- Real people answer the phones and provide real customer service. 

- We constantly update our designs (new and seasonal designs).

- We have active partnerships with brokerages nationwide along with integrations with companies like Dotloop.

- We also send a copy of your E-flyer to your client with a blub about how hard you are working for them - they don't often know.

I'm sure if I think about it, I can come up with more :) . But we truly are the leader in real estate E-flyers and we send millions per day. We work hard to satisfy our agents and repeat business is everything to us.

Please let me know if you have any other questions.

Hello, as I stated before, please remember the defintion of spam, any correspondence from other agents is not spam as long as you yourself are an agent. It is merely a form of communication you don't prefer to receive. We understand, not all agents find the benefit in E-flyers, but lucky for us millions of agents per day see tremendous value in our service. Countless times per week agents forward us their results after receiving offers and showing direclty from the e-flyers they send, or at the very least a boost in their online tours/photo galleries from the links on the flyers.

I would like to make sure you are aware that blacklisting a company is a very intense response that I would only recommend if they weren't following your request to be unsubscribed. We have 3 ways to unsubscribe, one is an immediate one-click removal, the other two allow us 24 hours to respond and remove that email address. 

It sounds like you are very on top of your MLS as an agent which is great. However, it is always good to realize that not all others are. Out of the over one million agents on our database that we send to, there are some that don't receive E-flyers like you but they actually place orders frequently if not weekly with us because other agents do open and view E-flyers, which is where they see the benefit. Along with the copy sent to your client; all too often many clients don't know what goes on behind the scenes.

I hope this feedback helps, thank you for the welcome.

Thank you David! We appreciate the support. Please let me know if you ever have any questions or need anything.

Hello Elva, thank you for the welcome and for the great compliment. Our E-flyers really are beautifully done and are meant to showcase the listing truly how an agent wants it to be seen. The MLS is wonderful and is mostly meant to be a large searchable database that just happens to house photos. It is not a marketing platform. 

I am not sure if you read my replies to the agents like you that are misunderstanding the definition of spam by law. As an agent, you are legally allowed to receive marketing from other agents, even if you don't find value in it, it is not by definition or by the law considered spam. Once removed from the database, you are never sent to again. We keep records of every removal back over 12 years.

I wish there was a way to know some agents will only ever represent sellers in their career, but right now that's not the case. Just like agents that ask us to target only million dollar producing agents, it just isn't possible. But it seems like you fall into the category as some of our customers that only represent sellers. As such, you are just merely on the other end of e-flyers, those that need to send them to get in front of the agents with buyers; that find tremendous value in opening e-flyers. Along with showing your client what you are doing behind the scenes. Your needs are totally different and we understand that. 

Like another agent said in these comments, he received offers directly from his e-flyer. Other agents have your buyers, that's the best takeaway I hope you can see with this article.