My #1 job as a Listing Agent is to create maximum exposure through my Custom Listing Marketing Plan and positioning my clients' properties to yield a higher sales price than it would have with any other agent or For Sale By Owner. Exposure creates interest, interest sparks demand, demand attracts multiple offers, multiple offers provide choices and opportunity!
A Yard Sign & MLS entry is not where this ends! Price positioning is key because the first two weeks are crucial market time; this is when the most experienced and ready-to-buy-buyers come through the property. Here’s a partial list:
Proper Selling Features Marketing: tell the story of living in this home and neighborhood; hook them emotionally:
Just off Antique Row and the strip of Adams Ave dubbed:
"The Most Delicious block in San Diego!" (by the San Diego Union Tribune) w/ trendy and traditional Normal Heights dining!
Close to restaurants, unique shops and cafes, close to schools, shopping and freeway access. Welcome home to this charming craftsman w/wood flooring, crown moulding and wood burning fireplace. Formal dining within easy reach of kitchen offers original built-ins. Kitchen offers generous cabinet space, pantry and breakfast nook, hallway linen storage and inside laundry and utility room with wash sink & storage. Great rental potential! Contact the helpful Listing Agent: Thomas J. Nelson 858-232-8722 www.ThomasJNelsonRealtor.com for more info.
FYI: If it’s an investment property, have the rent rolls, cash on cash returns, CAP Rate, etc. Speak the language of your ideal buyer pool!
Weeks 3 and 4 are still good for buyer turn out, but you are starting to get new-buyers to the market; the “I need to see more before I decide crowd.”
I’m seeking price enhancements by week two or weekend two if the traffic is not what was expected, based on market time of the comps. Don't let the property get stale or look like the week one in the herd; other listing agents will use you to sell their competing property.
I want to keep interest and urgency on these properties: people pay top dollar or more for properties they fear will be gone tomorrow; multiple offers are key for this competition-motivation.
We get paid good money for what we do and this is your client’s biggest sale/investment: we need to show them our value so they don’t feel an App or “Instant Online Offer website could have accomplished the same result. Don't let technology automate your service; you motivate-tech is only a tool for the service...you are still the service!
“If you fail to plan, you are planning to fail!” Quote by Benjamin Franklin
1. Image courtesy of Stuart Miles at FreeDigitalPhotos.net
2. Image courtesy of Stuart Miles at FreeDigitalPhotos.net