Active Rain has a 4 part series challenge about what our value proposition is except I don't like the word proposition. I would rather hone in on what my value is rather than making it a market proposition of how I get the message out. For me, value comes with 27 years of a constant hunger to know more, to do more, and to place the emphasis on being as complete as I can be in what I know. The picture is a cornucopia and that is the way I look at my real estate career, being as complete of a feast of knowledge as possible and this is a few ways I define it.
Specialty: I only devote myself to one thing and that is investment property. it doesn't mean I haven't listed, put regular buyers in a care, done short sales, or BPOs. It means having a passion for one thing and creating congruence in every facet. I will post about it in the third part of the series.
Core Values: My wife and I have built a core value business first, money second. I believe that full service starts with defined values, what we expect from ourselves as well as our clients. These need to be in writing but they should also be able to be quoted from memory with an explanation as to why we chose the,.
Resources: Need a lender, an insurance person, a contractor, a stager, a property management company, a builder, a CPA? The list goes on in that any investor, buyer, or seller needs to know that we have a total resource company. Of course you don't have to use our resources but those resources also build your knowledge base.
Data: When investors comes to town or in phone and email communication I need important data. What is the job growth, population growth, cost of living, school quality, hyper-local amenities, and the kitchen sink. It is not just about square feet, year built, or number of bedrooms. It is about lifestyle, rent-ability, education, and so much more. Full service is about community and in knowing the community you build trust.
That's it for now but I will be getting specific about what all this means. I am proud to be full service only for the last 27 years, the public deserves no less.
