7 Important Points To Consider When Blogging:
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- Write 4 headlines before choosing one. According to research, 8 out of 10 people will read your headline, but only 2 out of 10 will read the full article.
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- Write at a 6th-grade reading level. This doesn’t mean you should sound like a 6th-grader, but a 6th-grader should easily understand what you have written.
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- If you are looking to get found by search engines and gain more visibility on LinkedIn, you should create long-form high-quality articles.
- Your reader will most likely skim the article. Keep your paragraphs to 3-4 sentences max.
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- Use subheadings in your post, so the reader will immediately know what each section is about. They also contribute to SEO. Use a mix of power, long-tail, and short-tail words.
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- Always incorporate social share buttons with counters. They might encourage others to share if they see many others already have.
What are some tips you want to add? Tell us in the comments below!
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