The Anti-Relationship App

Real Estate Attorney with THE ZARETSKY LAW GROUP - Board Certified Real Estate Atty and AUTOMATED LAND TITLE COMPANY

Technology is trying to create an entirely anti-relationship smartphone / iPhone app that picks real estate agents like hailing an Uber ride.  If being at the right place at the right time had any meaning, this App is going to prove it out.

Inman reported this development recently, being deployed in the Colorado MLS area.

What troubles me is that hailing a taxi or Uber requires nothing but being “at the right place at the right time”.  No one really cares on the skill of the driver except to drive carefully and the car to be clean.

Shouting out for a very local real estate agent on an app just is not the same.  What ever happened to experience in sales, neighborhood, age and family parameters, and all those good qualities that a seasoned real estate agent (should) possess?

Although this is not new, the “agent on demand” technology allows prospective customers to know what agent is near their desired location – it literally tracks the agent as the agent moves around (like those little cars on Uber).  The concept is to show the agent’s “proximity and readiness” near a property.

The App seems to me to discourage agents sitting in the office, assuming the office or home is not near lots of properties for sale.  That is not good for many who work a 2nd job or have home bound duties part of the day.

Also the App does not protect an agent once contacted by the prospective client.  If the client sees another property, they can easily just see what agent is nearby and go with them, rather than provide any loyalty to someone else who may have spent time with them and already knows their needs.  So it seems this promotes convenience over any loyalty.  Just like Uber.  When was the last time you went on Uber and requested a driver you had a great ride with before?  Right!

I am not a real estate agent or broker but I am a part owner of a brokerage.  Our broker, Cecelia Cosgrove pointed out this new technology to me.  She has been a broker for 30 something years and this new wrinkle in how to obtain and service clients puts forth many challenges to the traditional service inspired agent/customer relationship, she told me.  We have been talking and planning some ways to be “disruptive” in our West Palm Beach marketplace.  This new technology certainly is disruptive.  The question is does it make us out to what we as a brokerage want to be?

Is this “agent on demand” concept a new direction for the customer experience?  Is it positive?  Is it “Anti-Relationship”?  Will it last or will it evolve and find its place in the overall arsenal of technology for buyers, sellers and agents?


Copyright 2017 Richard P. Zaretsky Esq.

Richard Zaretsky has been a member of ActiveRain for over a decade, writing about the real estate market from a legal prespective.  Board Certified by the Florida Bar in Real Estate, Richard Zaretsky has specialized on real estate matters of all types for over 40 years.  You can access his blog articles, read by hundreds of thousands of readers, at this LINK.  Zaretsky Law Group also has plenty of information about its attorneys at their WEBSITE.  Mr. Zaretsky is affilliated with Automated Land Title Company and Level 9 Realty.  He can be reached at 561 689 6660 or by email at


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Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Richard Zaretsky 
Doesn't this sound like the Red-something Company system? Take whomever you get and that's it. Wonder what percentage of those callers actually stick with the agent who responds versus looking for another "door-opener" the next time?
All the best - Lynn

Oct 03, 2017 07:48 PM #1
Richard Zaretsky
THE ZARETSKY LAW GROUP - Board Certified Real Estate Atty and AUTOMATED LAND TITLE COMPANY - West Palm Beach, FL
Florida Real Estate Attorney


There are other systems that sort of do the same thing, but this one is going MLS wide (for a monthly fee).  So there are different dynamics that will be at work and this adoption by agents and customers needs to be closely watched.

Thanks for commenting as #1

Oct 03, 2017 07:52 PM #2
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

It depends who a client wants, if he wants a no skill ''door opener'' to quickly see a home~ this is what she/he gets. Choosing a realtor is an important decision: it is not about mechanical skills, but negotiation, knowledge, experience. 

Jan 04, 2018 03:07 PM #3

thanks for sharing such a nice article keep sharing with us ShowBox Android

Mar 15, 2018 10:31 PM #4

thanks for sharing such a nice article keep sharing with us ShowBox Android

Mar 15, 2018 10:32 PM #5
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