Closing Gifts

By
Education & Training with The Lones Group, Inc.

The Lones Group, Inc.

Closing Gifts

One of the most common questions I get asked is, "What is the PERFECT closing gift?"

A closing gift represents the desire to express appreciation and gratitude to a client for their business and therefore, there is not an easy, one-size-fits-all answer. The reason for that is because every client and every situation is so different.

Closing gifts can absolutely be a very special way to thank a client, but more importantly, it is an opportunity to show a client that you know them, you were listening to them, you paid attention to who they are, and you understand what is important to them.

Closing gifts can leave a positive lasting impression with your clients and can result in repeat and referral business.

When choosing a client gift, make sure to think about the client, not about what is easy for you to buy, make or give. Some closing gifts fall in the category of practical while others are more creative and some even extravagant. Other closing gifts could be highly personalized or monogrammed. I know an agent who gives custom monogrammed towels to all of her buyers and monogrammed sheets to her sellers. Another agent I know in Palm Springs gives monogrammed pool towels.

It is not possible to find one perfect closing gift but it is very possible to come up with a list of favorites and then use that list to personalize for each client. Perhaps your client has a dog or a child. Frankly, I can't tell you how happy I am when I receive a gift for one of my dogs, and I know many people who would agree with me.

I have heard it all, every idea under the sun for what to give for a closing gift. From Japanese Maples or Magnolia trees to custom artwork or fancy baskets, there is almost no end to the creativity that is out there.

As an agent, when I had a client close on a home I helped them buy, I would always show up on moving day with food, lots of food and lots of beverages (what can I say, I'm Greek!). I can't tell you how much that was appreciated. That was definitely one of my go-to gifts. There were many clients that I made special things for, or gave gift certificates to or that I created something special for.

As an agent I learned how to tune in to what the clients' interests were as I was getting to know them. I once bought a new buyer a complete play gym system for their children and surprised them by putting it in their backyard. They had confided in me while I was showing them a home that they wanted to buy their kids one to enjoy their new backyard, but with the price they had to pay for their home they wouldn't be able to afford it. To say they were delighted is an understatement.

No matter what you decide to give a client, the more personal and custom it can be, the better. That little extra effort it takes to make something personal to your client will make a huge difference in how the gift is perceived.

  

By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

The Lones Group, Inc.
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closing gifts
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Rainmaker
2,806,432
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Denise Lones Thanks for the very good report about closing gifts.

Oct 04, 2017 03:06 PM #1
Rainmaker
4,432,267
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you for sharing the great tips about giving closing gifts.

Oct 04, 2017 04:04 PM #2
Ambassador
2,060,514
Michelle Carr Crowe,Altas Just Call...408-252-8900!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Closing gifts are one of the last impressions your clients will have of you. It is very important to make it a good one, as you want them to recommend you to others and also have a relationship with them! Real Estate is such a personable profession between agent and client, or at least, it should be  Great read! 

Oct 04, 2017 04:06 PM #3
Rainmaker
3,983,315
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I seldom to gifts.  I work hard for my clients and only if there is a lot of work done by my clients to get things closed they may get a gift.

Oct 04, 2017 05:55 PM #4
Ambassador
3,901,577
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Denise- you're right on target with your thought of listening to what your clients say while you're with them. And, this is true for anyone you buy gifts for. It shows that you've taken the time to choose a gift for them rather than buy the generic 'closing" gift. 

Oct 04, 2017 06:48 PM #5
Rainer
192,420
Jon Mahan
Real Estate Central - Charleston, WV
ABR Charleston, West Virginia Real Estate

Hi Denise, thanks for the closing gift ideas.  

Oct 06, 2017 10:39 AM #6
Rainmaker
2,118,999
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I've sold three homes and didn't get a closing gift for any of them. In all fairness though two of those homes were sold by a very good friend who went above and beyond as it was. No gift expected.

Oct 06, 2017 10:59 AM #7
Rainmaker
401,223
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Interesting thoughts on closing gifts. I hear different views: never a gift, only engraved gifts with agent name and contact info, nice dinner, dinners are easily forgotten. The whole range of ideas.

Just as we should start our relationship with the consumer-finding their need, we should continue to know their need and that means we would match our gift to what seems most appreciated.

Oct 06, 2017 01:23 PM #8
Rainer
126,363
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

I always give a closing gift of some kind. Usually it's an engraved Cutco knife but I've gotten special gifts for people when I thought it was appropriately. One time a buyer brought ME a closing gift. Never happened before and I was so surprised and humbled. 

Oct 13, 2017 08:40 PM #9
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Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding
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