What Does A Realtor® Do To Sell Your Home?

Reblogger Roy Kelley
Education & Training with Realty Group Referrals 16766

Being a Realtor® isn’t as easy as it might look and there’s a lot that goes on behind the scenes to arrive at a successful closing. 

Original content by Amanda S. Davidson 0225221517

What Does A Realtor® Do To Sell Your Home?

Being a Realtor® isn’t as easy as it might look and there’s a lot that goes on behind the scenes to arrive at a successful closing. So what exactly does a Realtor® do during a transaction to sell your home? While no two transactions are the same this list provides a general idea of what your agent is doing to get you to a smooth settlement. This list is not all inclusive nor does every item always apply to every transaction. Different agents provide different levels of service and this list was designed to show services and tasks that a full service agent typically provides.


What does a Realtor do to sell your home?



1. Set a listing appointment with the seller

2. Email or call seller to confirm listing appointment

3. Research comparable currently listed properties

4. Research average days on market for homes comparable to the subject property

5. Research sales activity in the neighborhood where the subject property is listed

6. Pull tax record for subject property

7. Prepare current market analysis (CMA) for subject property

8. Research type of ownership for subject property

9. Research lot size and dimensions

10. Research legal description

11. Verify legal name(s) of owner(s) on tax record

12. Determine if home needs a lead based paint disclosure completed

13. Prepare listing presentation

14. Drive by subject property to assess exterior condition 

15. Take photo of exterior to include with listing presentation 

16. Create office file for subject property

17. Research schools that are currently associated with the property

18. Complete listing appointment checklist to verify all documents have been gathered for seller

19. Provide seller with an overview of the current market conditions

20. Provide seller with market projections

21. Provide seller with overview of credentials and how agent operates, including agents normal work hours

22. Present seller with the CMA and review comparable homes, recent solds, current and expired listings

23. Review pricing strategy based off CMA findings and professional expertise

24. Review goals with sellers

25. Explain the multiple listing service and why they want their home listed there


What does a Realtor do to sell your home?


26. Explain other marketing sites such as Zillow, Homes.com, Realtor.com

27. Explain what will take place behind the scenes to prepare the marketing for the home

28. Explain the hours the agent works, weekend availability, and if any other members from the brokerage will be in contact with the seller

29. Present and review marketing plan for subject property

30. Determine if any portion of the home is rented – if so obtain and review lease, discuss giving tenant notice to vacate

31. Review the listing agreement, addendums, and disclosures with seller

32. Have seller sign listing agreement, addendums, and disclosures

33. Measure square footage of home

34. Measure interior room sizes

35. Request copy of survey from owner to verify lot size

36. Discuss showing instructions and times with seller

37. Prepare showing instructions for buyer agents

38. Obtain current mortgage and loan information from seller

39. Verify loan information including payoff balances with lender(s)

40. Obtain homeowner association information if applicable

41. Verify homeowner association fees

42. Order homeowner association resale packet

43. Obtain names of utilities companies associated with property from seller

44. Calculate average utility usage

45. Determine if home is on septic or sewer

46. Determine if home is on public water or a well

47. Discuss with seller if home has security or recording system

48. Prepare a conveyances list to include with MLS listing

49. Prepare a list of community amenities

50. Prepare list of any recent updates to subject property


What does a Realtor do to sell your home?


51. Provide seller with a list of pre-listing recommendations to include repairs

52. Provide seller with suggestions to improve curb appeal

53. Provide seller with suggestions to improve interior décor, recommend professional staging if needed

54. Review home warranty pros/cons with seller

55. Help sellers complete home warranty application

56. Obtain key for lockbox from seller

57. Install lockbox

58. Place request for sign post installation

59. Install sign panel and/or riders after post installation

60. Install exterior flyer box

61. Request professional photography appointment

62. Meet photographer for photos

63. Input listing into MLS

64. Proofread MLS listing for accuracy

65. Add property to coming soon

66. Provide seller with electronic copies of signed listing agreement and all addendums

67. Sort through photos and select the top 30 for the MLS

68. Upload photos to MLS

69. Create video or slideshow with all additional photos

70. Create interior home flyer

71. Create exterior home flyer

72. Print all flyers

73. Visit home to place interior/exterior flyers

74. Create internet marketing – Facebook, Instagram, YouTube, Blog, Craigslist

75. Setup listing with showing service including showing instructions and best point of contact


What does a Realtor do to sell your home?


76. Input listing to company website

77. Notify database of existing buyers of the coming soon listing

78. Research surrounding homes to mail Just Listed postcards too

79. Create Just Listed postcards

80. Order Just Listed postcards

81. Print out mailing address labels

82. Purchase postage for Just Listed postcards

83. Label, stamp, and mail Just Listed postcards

84. Review activity in neighborhood regularly to ensure property remains competitive – price, terms, condition

85. Reprint/drop off more flyers at home as needed

86. Contact buyer agents that have shown home to ask for feedback

87. Provide seller with feedback on a weekly basis

88. Provide seller with number of showings on a weekly basis

89. Discuss weekly with seller if any changes are needed

90. Enter any price changes into MLS promptly

91. Receive and review all purchase contracts

92. Evaluate price and terms in all purchase contracts and prepare a net sheet for seller

93. Confirm the offer has a pre-approval letter included

94. Contact buyers loan officer to verify financing

95. Assist seller with understanding all the details of an offer – review pros and cons

96. Prepare counteroffer for seller

97. Have seller sign counteroffer

98. Negotiate on sellers behalf

99. Arrive at agreeable terms for both buyer and seller

100. Verify both buyer and seller have signed, initialed, and dated in all required locations of contract and addendums


What does a Realtor do to sell your home?


101. Ratify contract

102. Submit ratified contract to the title company

103. Send seller copy of ratified contract and all addendums

104. Complete contract submission paperwork to brokerage

105. Deliver homeowners association resale packet to buyer’s agent

106. Have acknowledgement of receipt signed by buyer

107. Order termite, septic, or well inspection if applicable

108. Send inspection results to buyer’s agent

109. Send termite inspection results to title company

110. Coordinate scheduling home inspection with buyer’s agent and seller(s)

111. Review home inspection report

112. Review home inspection repair requests if applicable

113. Advise seller on how to respond to repair requests

114. Ensure response from seller to home inspection requests are delivered within contingency deadline

115. Have seller sign off on final agreed upon terms for home inspection contingency removal

116. Provide seller with buyer signed home inspection contingency removal form

117. Make recommendations for contractors to make repairs

118. Assist seller in meeting contractors if needed

119. Oversee completion of all repairs and obtain receipts from seller

120. Coordinate appointment with appraiser

121. Meet appraiser at home to complete visit for appraisal

122. Provide appraiser with comparable sales and any updates that have been done to the home

123. If appraisal comes in low review report with seller and advise on disputing report or renegotiating the terms of the contract with the buyer

124. Confirm buyer’s earnest money check was deposited

125. Check in with buyer’s lender to verify financing remains on deadline


What does a Realtor do to sell your home?


126. Manage financing contingency deadline for seller

127. Request buyer’s agent submit signed financing contingency when due

128. Coordinate time and location for closing

129. Confirm time and location for closing with all parties

130. Ensure buyer has final loan approval

131. Ensure the title company has all of the closing documents

132. Ask seller to contact utility companies to have service taken out of their name the day

after closing to avoid any gap in service for the buyer

133. Coordinate date and time for buyer’s final walk through

134. Provide all home inspection repair item receipts to buyer’s agent prior to walk through

135. Review final closing figures prior to closing with seller

136. Provide home warranty information to buyer’s agent if applicable

137. Ask seller to bring a voided check for the account they would like their proceeds wired too

138. Coordinate settlement of home seller is purchasing if applicable

139. Attend settlement with seller or on their behalf if they have signed in advance

140. Reply to any questions or concerns after settlement


Attention to detail is imperative during a real estate transaction. It takes extensive knowledge, organization, and experience to achieve a successful sale. A Realtor® provides value to their clients in many different ways but, the key is to hire the right Realtor® to represent your best interests. Like most things not all agents are created equal and when it comes to handling what is likely one of your biggest investments you want to work with a local expert who you trust. 


What does a Realtor do to sell your home?




Amanda Davidson Real Estate GroupTwitterLiving A Dream Real Estate FacebookLinked In Amanda S. Davidson                                                            



Amanda Davidson

Amanda Davidson Real Estate Group

Broker - Owner
Licensed in VA and DC

6485 Old Beulah Street
Alexandria, VA 22315

Cell: 703.431.3755
Fax: 703.562.7057


This entry hasn't been re-blogged:

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Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

It varies agent to agent...but always far more than any Seller would imagine.

Dec 13, 2017 02:45 AM #1
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Roy Kelley another nice choice for a reblog.... I think I remember this post and have left a comment....

Dec 13, 2017 03:01 AM #2
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Roy - I missed this.  This is a blog that every seller should read. It takes a professional. 

Dec 13, 2017 03:26 AM #3
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Wow!!! That's a long list. Thank you for publishing it

I will keep it for educating buyers when they say we make too much money for what we do.

Dec 13, 2017 03:46 AM #4
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Please be sure to leave comments at the original blog by Amanda S. Davidson

Dec 13, 2017 04:34 AM #5
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

Thank you for re-blogging this Roy. I appreciate you sharing it. 

Dec 13, 2017 04:46 AM #6
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Thanks for the re-blog, Roy.  Now I know why I'm so tired after a successful transaction.  

Dec 13, 2017 05:29 AM #7
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thanks so much for your comments. It is always good to receive your feedback.


Dec 13, 2017 06:29 AM #8
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Good Monday morning to all. Have a great day and a very special week.

Dec 18, 2017 04:26 AM #12
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Roy Kelley

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