One Rung at a Time on the Stairway to Heaven in Real Estate

Managing Real Estate Broker with RE/MAX Executive Realty 104763


We all start at the beginning in the real estate business.  No newly licensed agent begins week #1 at the top of the charts! How does a new agent climb that ladder?

One rung at a time is the answer to that question. The first rung on the ladder is the easiest and most important one. It’s the rung that will determine if you ever make it to rung #2. It’s that moment in time that will make or break your speed to the next series of rungs.

It’s the time that you devote to creating a short term plan.  Short term is all you need at rung #1. Don’t attempt a 5 year business plan. You have no business!! Your short term focus is to secure business as quickly as possible.  The emphasis is on “quickly.”

The quickest way to find your first lead is through people who know people. This is one reason it’s always recommended to begin your career in your hometown, if you are still living locally.  Go where people know you, and let them know what you do for a living. 

The next step, after that profound conversation about what you do for a living and where you do it, is to “ASK FOR THE BUSINESS.”  The manner in which you ask will depend on your relationship with the contact person.  Someone who you’ve known for years would be a one liner of “help me start my career, and set me up with a listing.” 

That was my favorite line.  Just thought I’d share it. It worked well, and the first listing is a test that needs to be passed with flying colors. That first notch allowed more notches.  The more notches on the “listing board,” the more rungs under your feet on that ladder.

Once you have your first listing, you’re officially a listing agent. We learn every day, and each listing is a different piece of business because every homeowner is a different personality and financial status.

Climb quickly, securely and learn as you go. Enjoy the run and try not to slip!!!

Posted by


Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038


Exclusive Marketing Agent for The Todaro Team


             Copyright © 2009 - 2018 Barbara Todaro

                               All Rights Reserved

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New Homes in Franklin Massachusetts

Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Tony and Suzanne Marriott, Associate Brokers 12/04/2017 03:38 AM
  2. Marte Cliff 12/06/2017 03:14 PM
Real Estate Best Practices
The Art Of Marketing You
RE/MAX Active Rain Bloggers
Bartender, Make it a Double
Old Farts Club

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Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Shannon Lefevre ... well, I need more than half....

Oct 11, 2017 03:06 AM #70
Shannon Lefevre
John R. Wood Properties - Naples, FL
Shannon Lefevre, PA Your Naples Smart Girl

Me too Barbara! :)

Oct 11, 2017 03:08 AM #71
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Congratulations on another featured post. This is great advice for  agents. Thank you for sharing.

Oct 11, 2017 03:21 AM #72
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

We don't fail, we just have learning opportunities. Keep trying, keep learning and eventually, you will keep winning. Great post. 

Oct 11, 2017 08:42 PM #73
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Oct 14, 2017 06:10 PM #74
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks so much for the feature today, Kathy Streib 

Oct 15, 2017 03:45 AM #75
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

I can see why Kathy chose your post this week...great stuff!

Oct 15, 2017 07:16 AM #76
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Kristin Johnston - REALTOR® thanks.... Kathy Streib is always kind to me....

Oct 15, 2017 07:23 AM #77
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. One rung at a time is the only way to keep moving.

Oct 15, 2017 08:39 AM #78
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

and that's how we work this business Sheila Anderson  one step at a time.... 

Oct 15, 2017 08:45 AM #79
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

I always tell those hoping to become an LO, "Compile me a list", Barbara Todaro ... of those you know, those you encounter with consistency, those you're related to, etc.  If they can't (or won't) do that (that first run you speak of) ...they won't be successful in the business.  You're 110% correct about that ever-important first step ...


Oct 16, 2017 02:22 PM #80
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

some people just don't have the enthusiasm and/or the energy necessary...they want the "quick fix".... nothing the real estate business is done quickly...but it had better be done "consistently"...

Oct 16, 2017 02:24 PM #81
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great post as always!  So important to find business and feel you've put your education to work in real estate. I can still remember that first time in real estate.  Good work mentoring agents!

Oct 16, 2017 09:33 PM #82
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

As always you have great ideas and helpful hints for realtors - new ones and old ones - I hope that you get a lot of young agents to read this 

Nov 07, 2017 05:01 AM #83
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Barbara Todaro "The quickest way to find your first lead is through people who know people...Go where people know you, and let them know what you do for a living....“ASK FOR THE BUSINESS.”"

Right on target - and - re-blog!

Dec 04, 2017 03:37 AM #84
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

As they say, a journey of a thousand miles begins with one step.

I think you've given me an idea for this week's newsletter - again. Thank you Barbara!

Dec 06, 2017 09:46 AM #85
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Barbara Todaro ,

I'm glad that Marte Cliff reblogged your post..its excellent advice and you've given her an idea for her newsletter!!

Dec 06, 2017 03:18 PM #86
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks, Dorie Dillard it's always good to find inspiration in another's blog post....

Dec 06, 2017 03:23 PM #87
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Barbara- what a beautifully written piece.

Came from Marte's reblog. See that you have so many comments, and... it is not featured. Can;t believe they missed it. Veru strange.

Congratulations to you. Whether it is =featured or not, you sure deserve congratulations

Dec 22, 2017 06:56 PM #88
Khash Saghafi
Liberty Home Mortgage Corporation - Cleveland, OH
Mortgage Loan Officer, Cleveland Ohio

Great business advice as usual Barb!!

May 26, 2018 05:26 AM #89
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