Lessons From Orchids: How To Find Your Personal Brand Signal

Services for Real Estate Pros with Napa Consultants

Nature understand the importance of brand signals in order to thrive. Here is a lesson from orchids. There are more than 25,000 orchid species and over 100,000 hybrids. Each species has a specific flower suited to a particular insect that will fertilize it. 


Each type has its own signal to attract the right pollinator. Some orchids bloom longer to increase successful pollination, some exude scents to attract bees or butterflies. Others orchids use colors as a point of attraction.  Orchids pollinated by hummingbirds and butterflies are usually red to orange tones as well as pink. 



Marketing yourself has to be the same as the orchid. When you know your own signal it becomes easy to decide who is right for you and also where to spend your productive time and energy. You have to stay true to your signal. You cannot waver, if you want to consistently attract the right referral sources, customers or clients.

From a personal branding standpoint, success in luxury or any other real estate marketing is all about striking the right chord with your target market. By virtue of our very existence we send out broadcast signals about who we are.


What signal are you sending out? Are you resonating with the buyers and sellers that you want to attract as clients? Is your personal brand easy to decipher for your target market?

Your success in attracting the right people and circumstances depends on the clarity of your signal. This applies to personal relationships as well as business relationships.

At the core of your broadcast is your passion for what you are doing. Are you passionate about marketing luxury or any other real estate? If not, people will pick up on your mixed signals and your self-contradicted message. This is tantamount to a hiss or a crackling sound from a radio signal when it is not quite tuned in to the correct broadcast signal.

Static reduces the fidelity of your message. Eventually, people turn off to you and your message. Static comes from not knowing who you are and pretending to be what you are not. When your signal is clear you attract the very people who are seeking your signal.

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Written by Ron & Alexandra Seigel-




ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 12/18/2017 01:00 AM
Real Estate Sales and Marketing
Luxury Home Marketing
Luxury Real Estate
Old Farts Club

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Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Ron and Alexandra, on having this blog FEATURED in the Old Farts Club group!    

Oct 10, 2017 04:00 PM #15
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

I'm passionate about helping my clients regardless of where they are in a financial spectrum. I have a sincere desire to help people reach their goals and it's a blessing just to be a part of that. 

Oct 10, 2017 05:52 PM #16
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

So funny you chose Orchids Ron and Alexandra Seigel  I was shopping for them today and could not decide on a color I have white which I love . I also have two colors of purple solid and multi  . Can not remember the other color as it has not bloomed in a while ....Love that this was Featured

Oct 10, 2017 06:08 PM #17
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Ron and Alexandra

Well, the orchid photos are gorgeous, but the points you made in this post really are the headliner. Knowing who you want to attract, how, where and when is a pretty important bit of knowledge to have. And doing it clearly and consistently will bring you the business.


Oct 10, 2017 08:10 PM #18
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I have never thought of that perspective before but it makes lots of sense Ron and Alexandra Seigel 

Oct 10, 2017 09:17 PM #19
Brian L. Sirota, Esq.
Bristar Realty (Realtor/Attorney) - Orange, CA
For Solutions: (714) 501-7660

Way to turn an excellent phrase:  "Static reduces the fidelity of your message."

Oct 10, 2017 09:54 PM #20
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Loved this post, indeed you need to know who you are and back it up  with facts,  Most of my clients, and friends know  know  who I am and what I stand for and they appreciate it... those who do not are not in my inner circle, Endre

Oct 10, 2017 10:35 PM #21
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hi Alexandra and Ron --- it's all about knowing the nuances makes the difference.

Oct 10, 2017 10:54 PM #22
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Congratulations on the featured post. I love the photos. Great analogy.

Oct 11, 2017 03:15 AM #23
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Congratulations on your feature recognition. Nature is pretty good with branding. Your photographs are beautiful.

Oct 11, 2017 03:34 AM #24
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

Be your own brand!!!

Marketing yourself has to be the same as the orchid. When you know your own signal it becomes easy to decide who is right for you and also where to spend your productive time and energy

Oct 11, 2017 04:13 AM #25
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

Consistency and understanding who you are and how you want to present yourself is crucial - then the carry through - that is the real test!

Oct 11, 2017 04:30 AM #26
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Beautiful photos, great analogy and most important, a great message.

Now to ask myself the question: What signal are you sending out?

Oct 11, 2017 04:40 AM #27
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat Thank you for the feature recognition.  A

Oct 11, 2017 04:55 AM #28
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Ron and Alexandra- What a well deserving feature. If we don't know who we are and what our message is, how can we expect our audience to know it. What I've found is that those who are passionate about what they're doing can get their message across. 

Oct 11, 2017 11:38 AM #29
Laura Moore
Coldwell Banker - Granite Bay, CA
Competent ~ Caring ~ Committed

Excellent post!. It really made me stop and evaluate my signal.  Definitely areas to sharpen up and narrow my focus.  Thank you for making me think.

Oct 11, 2017 12:06 PM #30
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Those are beautiful flowers and each one different and unique, just like we are. Great analogy, Ron and Alexandra Seigel 

Oct 11, 2017 06:05 PM #31
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Ron and Alexandra

Be the one . . . . be the brand.

Good luck and success.

Lou Ludwig

Oct 12, 2017 04:54 PM #32
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Ron and Alexandra

Congratulations on the gold star feature for your post.

Good luck and success.

Lou Ludwig

Oct 12, 2017 04:56 PM #33
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Laura Moore Thank you for taking the time to comment on our post.  We are so delighted that you were inspired to re-assess your focus.  Wishing you great success.  A

Oct 14, 2017 01:36 PM #34
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