[Case Study] RE/MAX Agent increases listing appointment conversion from 60% to 95% and reduces days on market by 56%

Services for Real Estate Pros with Matterport

Real estate agents - are you looking for innovative ways to impress home sellers and win more listings? Matterport recently conducted a case study with Gina Howarth, an agent from RE/MAX First Choice in Rhode Island, who started using Matterport in October 2016 in her listing presentation to close more deals.


Since then, she has improved her conversions on listing appointments from 60% to 95% after using Matterport, having only lost one listing in 5 months. In addition, by leveraging the Matterport 3D tours in their online marketing, her average DOM went from 77 days (the state average) to 43 days, a 56% decrease.


Download our case study today to learn how Gina uses Matterport’s all-in-one media solution to improve her marketing, lower costs, and win more listings.


[Get Case Study]

About RE/MAX First Choice

Annual listings: 40-50

Average home value: $150k - $175k

Average home size: 1k - 4,200 sq ft

Largest listing won with Matterport: $325k

Area served: Central Rhode Island


About Matterport

With Matterport, agents can get both hi-res photography and 3D virtual tours - at the same time. From a single short shoot, realtors can get 36MP photography for print advertising, dynamic 3D tours with embedded video and audio, black and white 2D floor plans, virtual reality, teaser videos, and more - all from the same DIY camera or service provider. Contact Matterport today to learn more.



Comments (21)

Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Congratulations to you and Gina. Good luck in achieving your goals on active rain.

Oct 11, 2017 03:16 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I like Matterport- and use it on many of my listings - I guess I need to use it on even more! 

Oct 11, 2017 03:56 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

Linda Itskovitz We use 3D vitual tours and found great alternatives to Matterport. The technology is spreading rapidly.

Oct 11, 2017 05:47 AM
Ben DeHaven
Haven Realty & Investments - Winter Haven, FL
Proudly serving Winter Haven & Lakeland, Florida

Matterport is impressive, no doubt. I don't think its for everyone in every market though. 

Oct 11, 2017 07:18 AM
Linda Itskovitz

Hi Ben! We actually find that many of our customers find success in low to mid-range markets as well as luxury. It is a great way to impress home sellers and stand out in highly competitive markets. 

Oct 11, 2017 10:57 AM
AndreaBFerreira CRS - SRS - CLHMS
Keyes Co. - Davie, FL
Miami Dade, Broward and Palm Beach County in FL

considering... Linda, in your opinion,  do you use Matterport in all your listings or there is a minimum price that is really worthy to have available?


Oct 11, 2017 07:53 AM
Linda Itskovitz

Top agent teams like the Creig Northrop Team (the #1 agent team in Maryland) use Matterport on all of their listings, including low to mid range homes. It can really help promote your listings to remote buyers as well as tech-native millennials. 

Oct 11, 2017 10:59 AM
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

The baseline of 60% conversion rate on listing appointments is a pretty weak starting point. I'll check out the case study

Oct 11, 2017 09:52 AM
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Lots of technology out there and changing or improving nearly every day. Hard to keep up with everything. Congratulations on the featured post. 

Oct 11, 2017 07:41 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Linda, 95% is quite impressive and nothing to be too bashful about really in any way. Good luck and continued success!

Oct 11, 2017 09:30 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA Technology can be a wonderful thing for sure! It’s all about doing the research and taking a calculated risk or being willing to experiment, I feel.

Oct 11, 2017 09:32 PM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Matterport is starting to be used in my area, too. On my list of things to check out in the next 2 months.

Oct 11, 2017 09:55 PM
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Had some issues downloading your report using Chrome. Had to close and reopen the browser, but I did finally see the case study show up in my inbox.

Oct 12, 2017 07:42 AM
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

Hi I l am really impressed by the finish product of Matterport, I purchased all they had to offer recently doll house view, pictures (stills) and the 3D tour - the home sold quickly but I was a bit dismayed at how few people had viewed the 3D tour unless I showed it to them.  I got the feeling that buyers agents for the listing did not want to show their buyers as it was not something that they or their company's offer, maybe - maybe not?  


Oct 12, 2017 01:54 PM
Dan Derito
Success! Real Estate - Brockton, MA

I don't hear much about Matterport locally. There are quite a few alternatives to purchase if the need arises. It is difficult to keep up with all of the technology that comes at us.  It's a good problem to have.

Oct 15, 2017 07:54 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I love Matterport technology!  I saw the presentation and am waiting for my seller to be ready in a few days.  Can't wait to see it and how it will impact my business. 

Oct 15, 2017 01:34 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

60% conversion would be ideal for a lot of people but this is good information regardless

Oct 18, 2017 11:22 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Jan Green I think I love your enthusiasm to the enth degree! I love a good enthusiastic personality about ybusiness or about life!

Oct 18, 2017 11:24 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Thank you for the download.

Oct 24, 2017 08:37 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I don’t know anything about this case study but I’m glad you posted it and I have to look at it later.

Oct 25, 2017 11:58 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Thank you for the download but I haven’t had a chance to download it yet. I’ll be back soon about it

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