Old Business Is Followup Business | New Business Is Our Focus !!

Managing Real Estate Broker with RE/MAX Executive Realty 104763

New business is what we focus on every day. We’re always thinking about where our next dollar will come from. We dig for new listings.  When we secure one, we attempt to secure another by marketing the new one. 


Homeowners who know they will be listing their homes in the near future are watching us closely.  The “just listed” postcard is the trigger for them to keep a close eye on where we market and how we market.


Potential sellers are searching online and offline.  The local newspaper; other postcards; Google searches for a variety of keyword phrases and more. 


Once the purchase and sales agreement is signed and the financing process begins, the agent pays attention but doesn’t focus on that transaction. The ball is in someone else’s court and follow-up needs to be done but not every day!! 


The intensity of thought should be directed to finding your next listing. Use that transaction previously created to market for your next one.  Postcards announcing a pending sale will accomplish that, especially with the statement of “Find out if this sale price changes yours!”


Shake the new fruit from the tree. The ripe ones have already been picked and are on their way to closing.


Just another thought for the moment…..

Posted by


Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038



Exclusive Marketing Agent for The Todaro Team


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Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond

Barbara, when that fruit in business is ripe it is all up for grabs!

Oct 11, 2017 10:15 AM #1
Brenda Whitman, Live in Laramie Real Estate
Live in Laramie Real Estate, Laramie, Wyoming - Laramie, WY
Broker/Co-Owner, Laramie, Wyoming

A balance that is very important, indeed!  It's hard to keep moving forward when the people you are already working with have already invested in you and your services.  But I understand it is necessary.

Oct 11, 2017 10:53 AM #2
Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA
Future Home Realty - Seminole, FL
Providing the integrity and service you deserve.

Just listed, pending and SOLD get sent with each listing. Pending and SOLD go out with buyer closings too. Even if you're not listing or selling a home every week, it sure give the appearance that your selling lots of home with all those cards going out. 

Oct 11, 2017 07:46 PM #3
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Stavrula "Sam" Crafa, RNC,GRI, CDPE, PSA perception becomes reality...

Oct 12, 2017 02:31 AM #4
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Thank you very much, Barbara, for sharing some of your very successful business practices.

Oct 12, 2017 03:46 AM #5
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thank you for your comment, Roy Kelley they're always appreciated...

Oct 12, 2017 03:48 AM #6
Terrie Leighton
Ferrari-Lund Real Estate - Reno, NV
Reno Real Estate Agent ~ Selling Homes in Reno

A while back I  added the "Now Pending" to my marketing, along with the "just listed" and "just sold" postcards, thanks to your advice Barbara. My sellers like it and I seem to peak more interested this way. Thank you for always sharing your marketing tips. 

Oct 12, 2017 09:46 AM #7
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

so glad it's working well for you....the longer you do it, the better the results!!  and it's a great way to brand.... plus when homeowners receive multiple postcards, it seems like you have many listings.... perception becomes reality...  Terrie Leighton 

Oct 12, 2017 09:57 AM #8
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Barbara - this is why you continue to move forward.  You can not continue forever with past clients and referrals.  You must focus on the future.  Outstanding.

Oct 12, 2017 10:17 AM #9
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Grant Schneider and that's where so many agents get off track....they put a deal together and focus only on that deal.... follow up is important and must be done, but focus and full effort should be exerted on securing new business... keep moving forward....no stalls.... no treading water...

Oct 12, 2017 11:11 AM #10
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

New business is absolutely the focus we have to have if we want to keep a steady stream of business.

Oct 12, 2017 01:38 PM #11
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

yes, it is, Chris Ann Cleland but so many ut a deal together; get the ball rolling; and then they slow down with finding new business.... the gap is created and that's how stagnant agents are created.... just my opinion...

Oct 12, 2017 02:01 PM #12
MaryBeth Mills Muldowney
TradeWinds Realty Group LLC - Braintree, MA
Massachusetts Broker Owner

Thank you Barbara, like the idea of the Pending postcards!

Oct 12, 2017 02:30 PM #13
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


You have that right old business is follow up  and customer service . . . . Focus forward on new business.

Good luck and success.

Lou Ludwig

Oct 12, 2017 05:48 PM #14
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara,  Looking for new fruit trees all the time to be pick.  If it is okay with you I like to reblog this one sometime.


Oct 13, 2017 09:25 AM #15
Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
Get Results Team...Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

The chores of a farmer are never-ending, it's planting, weeding, watering, pruning, harvesting, eating-then starting all over again.

Oct 13, 2017 08:40 PM #16
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