Home Sellers Should Take A Photography Tip From The Kardashians

Real Estate Agent with Joe Manausa Real Estate 8508880888

While some say the Kardashians are simply famous for being famous, there’s something that home sellers can learn from this family of internet marketing moguls. And that is, photographs make all the difference. Do you think these women would garner 1.2 million likes on a grainy makeup-less selfie? I don’t think so.

That’s why they hire a team of photographers to take high-quality pictures for their social media accounts. The same concept applies when you’re trying to sell your house. You’ve got to put your best face forward. Some real estate agents may say to sellers, “you can take good enough pictures on an iphone these days”. Perhaps they are right. But why go for good when great can be achieved?

Typical iPhone Picture Of Home For Sale

Don't let your real estate agent use an iphone to get the pictures used in your marketing plan

Same Home Staged & Photographed By A Professional

Use a professional photographer to create the pictures for your marketing plan

The two pictures above show the same home, but don't you think the second version makes the home appear nicer?

Great Photographs Are Not An Accident

I can tell you one thing - Kim K. isn’t just snapping selfies on her iphone. She’s got professional photo-taking equipment, perfect lighting and a team of photographers to ensure she’s being shot from the very best angle.

And that’s what you need when you sell your home.

Amateur Version

Typical picture of home for sale taken by a iPhone

Professional Version

Professional photography in real estate marketing

Professional pictures are worth the extra money that your real estate agent should be spending to market your home. If you want to get top dollar, you need to attract as many potential buyers as possible to come see it. High quality images mean better marketing materials, more views, more clicks, more likes and more exposure when it comes to advertising your house.

Additionally, professional photographers will give you tips on staging your home to ensure it looks, open, bright and inviting. From taking family photos off the walls (so potential buyers can imagine themselves living in the home) to removing appliances from the kitchen counters (so they appear bigger in the photos); these seemingly minor details can mean the difference in listing your home for $2,000, $4,000 or sometimes even $10,000 more.

It's About Putting Your Best Foot Forward

Another trick that you can take from the Kardashians is “digital enhancement”. While they may use technology to create flawless skin, you can work with an agent who is an expert in digital staging. This is a technique real estate agents use to promote homes on the internet. It is also known as virtual reality and it’s a process where internet browsers can “walk through the home” themselves, without ever having to get up from the couch. But if the experience is a good one, this can give them the extra nudge they need to take their online search offline...and into your home for sale.

And they won't get that "nudge" if the pictures don't excite them. Too often, I see images used in real estate marketing that appear to be forensic proof of existence rather than an artful expression of opportunity. This almost always works against the seller.

So when you’re ready to sell, make sure to interview a couple of real estate agents. Ask them about all of their marketing methods, including photography. Don’t be afraid to ask who they work with for professional photos and get samples of the photographer’s work. The idea is that the images appeal to the masses.

Remember, the more buyers you attract to your home, the more likely you are to create competition among multiple buyers, thus driving up the sales price and putting your photography investment back in your pocket...and then some.



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Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Joe Manausa is so correct. The photography could be the difference between buyers putting the house on their "must see" list or just skipping it altogether.

Oct 11, 2017 01:01 PM #1
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Absolutely Dave Halpern ... the more "must see" buyers ... the likelier top dollar is obtained.

Oct 11, 2017 01:07 PM #2
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Joe- you're absolutely right. Whereas in years past a professional photographer may have been used for only homes of a certain pricepoint, now it is a must for all. 

Oct 11, 2017 01:56 PM #3
Brenda Whitman, Live in Laramie Real Estate
Live in Laramie Real Estate, Laramie, Wyoming - Laramie, WY
Broker/Co-Owner, Laramie, Wyoming

The other two lessons your photos show:  move the garbage cans and shoot on a day with beautiful skies, not overcast.  Nice post!

Oct 11, 2017 02:53 PM #4
Doug Rogers
Bayou Properties - Alexandria, LA
Your Alexandria Louisiana Agent

High quality photos are key for getting top dollar. I cringe at some of the photos I come across.

Oct 12, 2017 07:32 AM #5
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Joe. I read your title and thought this should be good. I was right it is. What a difference a professional shot makes.

Oct 12, 2017 07:48 AM #6
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

There is a great deal of value in the quality of photos of a home. The visual representation is the first thing a potential buyers looks at when deciding which home to buy. And most of the times buyers search online. 

Nov 24, 2017 11:24 PM #7
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