Lots of Blogging but Zillow Doesn't Show That You Have Any Sales

Real Estate Agent with Atlanta Communities Real Estate Brokerage GREC #208281


Zillow profiles let the public know you are still in business 


Key Points

  • If people believe Zestimates, they're going to believe the stats Zillow has for agents
  • If you had sales, make sure they show up on your Zillow profile


I've seen agents in my market area blog everyday and present themselves like they do a ton of business.  But before I take their advice on some type of marketing tip, I have the ability to look them up in the local MLS and see what kind of business they have been doing.  Then I can decide if what they write about is actually working for them or whether it's just a lot of hot air. As I once heard "Show me the money."  In this case it's "Show me your sales".

Unfortunately, it's more difficult for me to know for certain about agents in other market areas.  I don't have access to their MLS.  I'm just another member of the public.  So what do I do?  I go to Zillow. 

If I go to Zillow and see that an agent is showing very few, if any, sales in the last year it makes me wonder.

I wonder if  Zillow  is correct.  Is the agent just acting like they are doing a lot of business.  Are they "faking it 'till they make it?"

Here's my advice.  If you aren't willing to keep your Zillow profile up to date with all of your sales, it's probably best to have absolutely nothing on your profile.  Don't even put your picture up.  Then the worst that someone can think about you is that you're a slackard and haven't taken advantage of a great free site.

Think about what goes through someone's mind when they see a Zillow profile with a picture of the agent and maybe a short blurb about what they do.  Maybe they even have a review or two.  But then you see that it says that they haven't had a sale in the past 12 months.  It looks like a legitimate profile so you begin to have questions about the agent.

Does this agent really do any business or are they just writing about it?  

Maybe they just haven't updated their profile.  But then that calls into question why they haven't. It's a free profile.  Why wouldn't they take advantage of that?  What does that say about them?  

I think the normal person will probably trust the information they see on Zillow, just like they seem to trust Zestimates.  If it says you had two sales over the past 12 months and you act like you've had a lot more, they are going to have to figure out who's telling the truth.  Most likely they aren't going to bring it up so you won't have the opportunity to set them straight. They most likely will think that you're making things up.  

I know that some agents think that Zillow is evil and they don't want to participate.  If so, make that clear by deleting your profile.  Otherwise people will have doubts about your experience and what you are telling them.  

But you then run the risk of past clients thinking that maybe you aren't in the business anymore.  










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About the Author:  Tim Maitski has been a full time Realtor since 1999. He has sold several hundreds of homes in areas around metro Atlanta.  Tim started with RE/MAX Greater Atlanta and is now with Atlanta Communities Real Estate Brokerage.


Along with blogging on ActiveRain, he provides one of the best real estate websites in Atlanta at www.HomeAtlanta.com .


His proprietary  "Maitski Line Reports" chart out the absorption rates over the past 14 years in 37 different market areas.  Know when it's a good time to buy or a good time to sell.    


His online Property Tax Calculator allows you to compare property taxes in many counties and cities around the Atlanta area.  He provides the Atlanta MLS Power Search Tool that allows searches of homes using over 35 specific criteria.


Over the years, Tim has optimized his business so that he now can offer a huge 50% commission rebate to his buyers.  The more experience one gets, the easier the job becomes.


Tim also has a "Five Days to Sold" System that uses an intensive marketing blitz to create a showing frenzy that creates urgency and offers.


Tim is always looking to LinkIn with anyone who is interested in building their social network.


View Tim Maitski ●Atlanta Realtor●'s profile on LinkedIn


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John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

Like anything, some consumers will look to Zillow for "info", and others realize (and will continue to realize as Zillow is exposed) that Zillow is a sham when it comes to accurate data.  

A good Realtor will ensure if someone is searching for an agent in their area, they can be found, with or without Z.

Oct 11, 2017 02:26 PM #1
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Tim, UGH, I hate Z, and try to stay away, but true, we do need to show we DO business! 

Oct 11, 2017 03:37 PM #2
Graig Griffin, SIOR
Pathfinder Institute - Salt Lake City, UT
Peer-Driven Master-Level Coaching and Mentoring

Using Zillow is like FedExing your enemy bullets.  It may serve in the short run (they planned it that way, seeing our vulnerability as an industry), but will eventually be the undoing of those who become reliant.  There are other ways to effectively create visibility - and that ALSO guide the discussion on what matters.  When we leave our promotion up to others, they control the conversation, validators, pace, tone, etc.  MLS is the only thing that matters in reality - it is the well spring of syndication.  We MUST start educating the public about what Zillow truly is - a company that does two things: 1. Sells advertising and 2. Sells leads by separating property owners from the one person most qualified and committed to them - the listing agent.

Oct 12, 2017 08:06 AM #3
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Tim.  Unfortunately, some agents do not have profiles set up or have them incorrect and the results are not accurate.

Oct 24, 2017 05:20 AM #4
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Tim, you are right, whether or not we love or loathe it, the public still uses it as a resource.

Oct 26, 2017 05:03 PM #5
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

That's SO true, Tim! Conversely, there is a lot of blogging going on and no sales - I see that a LOT! I see it in BrokerMetrics (not Z) but, still, it's out there for the world to see.

If you do have the stats, you should definitely keep up with them on the site that most buyers visit at least once during their home search!

Nov 25, 2017 07:25 PM #6
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