Zillow profiles let the public know you are still in business
- If people believe Zestimates, they're going to believe the stats Zillow has for agents
- If you had sales, make sure they show up on your Zillow profile
I've seen agents in my market area blog everyday and present themselves like they do a ton of business. But before I take their advice on some type of marketing tip, I have the ability to look them up in the local MLS and see what kind of business they have been doing. Then I can decide if what they write about is actually working for them or whether it's just a lot of hot air. As I once heard "Show me the money." In this case it's "Show me your sales".
Unfortunately, it's more difficult for me to know for certain about agents in other market areas. I don't have access to their MLS. I'm just another member of the public. So what do I do? I go to Zillow.
If I go to Zillow and see that an agent is showing very few, if any, sales in the last year it makes me wonder.
I wonder if Zillow is correct. Is the agent just acting like they are doing a lot of business. Are they "faking it 'till they make it?"
Here's my advice. If you aren't willing to keep your Zillow profile up to date with all of your sales, it's probably best to have absolutely nothing on your profile. Don't even put your picture up. Then the worst that someone can think about you is that you're a slackard and haven't taken advantage of a great free site.
Think about what goes through someone's mind when they see a Zillow profile with a picture of the agent and maybe a short blurb about what they do. Maybe they even have a review or two. But then you see that it says that they haven't had a sale in the past 12 months. It looks like a legitimate profile so you begin to have questions about the agent.
Does this agent really do any business or are they just writing about it?
Maybe they just haven't updated their profile. But then that calls into question why they haven't. It's a free profile. Why wouldn't they take advantage of that? What does that say about them?
I think the normal person will probably trust the information they see on Zillow, just like they seem to trust Zestimates. If it says you had two sales over the past 12 months and you act like you've had a lot more, they are going to have to figure out who's telling the truth. Most likely they aren't going to bring it up so you won't have the opportunity to set them straight. They most likely will think that you're making things up.
I know that some agents think that Zillow is evil and they don't want to participate. If so, make that clear by deleting your profile. Otherwise people will have doubts about your experience and what you are telling them.
But you then run the risk of past clients thinking that maybe you aren't in the business anymore.