Branding Moments: Is Your Marketplace Buying Your Brand?

Reblogger Debbie Reynolds
Real Estate Agent with Platinum Properties TN Broker: 208698

What is the brand you are conveying? Are you leaving it to guesswork?

Original content by Ron and Alexandra Seigel

As a luxury or any other real estate marketing professional, it is important that your brand communicates your core values in your marketing materials, which include your web site as well as the way you conduct your business. Real estate like any other business is a matchmaking business. If your market resonates with your values, they will hire you and buy what you have to offer.


Core values are your foundation and your authentic essence by which you operate your business and your life. They are the guidelines by which your decisions are made and executed. When your core values are explicitly and implicitly expressed in words, colors, fonts, presentation and action you have a brand. Your point of attraction is clear and becomes a beacon to those whose core values are similar. And as an added bonus, a brand makes it easier for others to refer you.


The photo above is of a new dry cat food we recently purchased for Quincy cat. Nutro’s packaging expressed their core values, which in turn resonated with ours when it comes to food we eat. Amid all the choices of dry cat food that were available, this one flew off the shelf into our hands. We can also report that Quincy is happy with our choice.


Nutro’s transparency and explicit expression of their values influenced us to buy their brand and share our experience with other cat owners. Is Your Marketplace Buying Your Brand?

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry.  Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership, they help their clients become the breakaway brand in their marketplace.


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Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


When the market doesn't buy our brand  . . . . we are in big trouble.

Good luck and success.

Lou Ludwig

Oct 11, 2017 08:07 PM #1
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Debbie

Thanks for sharing this. What a great choice on branding, and from the best branding experts in the business!


Oct 11, 2017 10:28 PM #2
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Debbie Reynolds great choice for a reblog...anything written by (A) is a worthy read, for sure...

Oct 12, 2017 02:55 AM #3
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

This is an excellent selection for a reblog.

I always recommend the blogs by Ron and Alexandra Seigel

Oct 12, 2017 04:50 AM #4
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dear Debbie,

Thanks for the reblog.  We appreciate it.  We just got back in town a few minutes ago, and I have some catching up to do.  A

Oct 12, 2017 02:14 PM #5
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Debbie Reynolds

Your Dedicated Clarksville TN Real Estate Agent
Clarksville and Real Estate are my specialities! May I help you?
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