Over this past weekend, I had the opportunity to be a vendor (under the Keller Williams logo) in a Home and Garden Show at North Point Mall in Alpharetta, GA (a "Class A" Mall). The Show took place over 3 l o n g days! lol
Although the advertising or rather the lack of advertising and a Mall sign had somehow miraculously appeared pretty much in front of our display cut down visibility substantially there were some definite advantages to having participated in this event.
Also on-hand at this display were a mortgage banker, an appraiser and a financial service specialist. Advertising handouts were available in other relevant areas of real estate (pest control, closing gift ideas, etc.)
Although we did not get the traffic we hoped for, the synergy between my alliance partners was fantastic. As dedicated professionals we were all there for a common purpose and we were able to effectively work together to "give the people what they wanted."
We were also fortunate enough to have enlisted Sears to loan us a 50" TV to use for our power point presentation!
We are in the midst of following-up on our leads and I will keep you posted on the results.
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