7 Texts to Engage Buyers

By
Real Estate Technology with KWKLY
https://activerain.com/droplet/57KX

Let's face it. We know the stats. We know our clients text. We know that most of the time their phones are within arm's reach, even in the bathroom. So why don't more agents take advantage of this communication tactic? 

KWKLY Text to Lead can deliver potential client phone numbers right to your mobile phone. That's right, the most vital piece of contact info can come to you. We tell you HOW in this article. But what is stopping agents from leveraging texting in their marketing? In most cases, it is simply an issue of not knowing what to say - in this post, we are going to show you Mega Agent Ben Kinney's 7 text messages that engage buyers. Use them! 

 

1. Would you like to see the inside of that home? 

Of course they want to see the inside of that home. They're most likely standing in front of it if they're using KWKLY to gather the information. This message says that you are ready to help them. 

 

2. What are your real estate plans for the year?

This works very well. There is a lot going on with this question. It is certainly not what they're expecting which is what it's all about. Sending a subtle message that you are not high pressure doesn't hurt either. 

 

3. Are you by chance interested in a great deal? 

Who isn't? This should trigger a response. You are letting them know that you are the area expert and have the inside track on all things real estate. If they don't want a great deal, forget them! You don't want to work with them anyway. 

 

4. Let me know if you want to see the best properties around you? 

Every buyer wants to know their agent has a pulse on the market. This says that without you having to play personal cheerleader. 

 

5. What are your 3 favorite neighborhoods?

What you are saying here is "I want to work for you!" If they feel you have their best intentions in mind, you will win their business. 

 

6. How do you prefer to be contacted? 

Common courtesy goes a long way toward building and maintaing trust. 

 

7. Let me know if there are any other homes you want to see the inside of?

First impressions last. Out of the gate, you are letting them know you are here to help them along the way. 

 

For questions, info or referrals visit kwkly.com | Sales@kwkly.com | 

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Re-Blogged 7 times:

Re-Blogged By Re-Blogged At
  1. PropertyMinder (AccelerAgent) 11/30/2017 12:26 PM
  2. Ginger Harper 01/05/2018 06:03 PM
  3. Thomas and Karen Gamel, REALTOR® ABR®, ASP®, SRES® 02/27/2018 09:12 AM
  4. Ricardo Romero 02/27/2018 10:34 AM
  5. Haven Spirelis 03/06/2018 01:46 PM
  6. Michelle Carr-Crowe Just Call 408-252-8900 Top 1%! 08/30/2018 02:21 PM
  7. George Thoma 09/11/2018 05:12 AM
Topic:
Real Estate Sales and Marketing

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Rainmaker
2,695,363
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

You always have to know where your boundaries are. That’s pretty critical in the best way to give you the best business process and relationship.

Sep 24, 2018 09:32 PM #143
Rainmaker
375,092
Bo Kociuba & Buster Elliott
Berkshire Hathaway HomeServices Anderson Properties - Mustang, OK
HOME is Where Your Story Begins

Simple and effective! Thank you .. It seems like more and more people want to communicate thru text. It's quick, convenient and less intrusive. 

Oct 02, 2018 03:42 PM #144
Rainer
32,913
Tonya R. Taylor
SavvyBizBuilder.com - Columbia, MD
Tell me 1 thing you want to learn about marketing?

Thanks for the tips. Always a plus when you can use up to date tactics to get in front of your potential buyers. The good thing is text are read quicker than an email.

Oct 04, 2018 05:52 AM #145
Rainmaker
124,051
Mary Ann Daniell Realtor
Coldwell Banker United, Realtors - Subsidiary of NRT LLC - Killeen, TX
Delivering Successful Results Since 1999

As much as I personally don't like texts soliciting business, I have had good luck sending texts to customers who won't respond to phone calls and emails after signing up on a website.  So it does work.

Oct 08, 2018 08:50 AM #146
Rainmaker
1,471,764
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

Hmm, a couple of these are a little to close to the sign riders people were making fun of in the Q&A section last week. HOWEVER I do see a few I would be comfortable with as well.

Oct 08, 2018 06:44 PM #147
Rainer
207,300
Sajy Mathew
Coldwell Banker Residential Brokerage - Lancaster, PA
Making your real estate dreams become a reality!

The "new buyers" love to text!  I am also seeing a trend of "new agents" only texting instead of communicating by voice.  It is a bit concerning how many also do not make sure their text are written thoroughly and clearly.  

Oct 08, 2018 08:16 PM #148
Rainmaker
2,695,363
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s always good to say “let me know” to the person and keep in contact in a friendly way regardless.


Sajy Mathew

Oct 08, 2018 10:01 PM #149
Rainmaker
2,695,363
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I had to get used to texting, myself, with a lot of people. But if the people are thorough and well meaning, I’m not going to have too much of a problem with it.

Oct 08, 2018 10:02 PM #150
Rainmaker
281,411
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
California Homes for Sale in the East Bay

Great post! Thank you for sharing this!

Oct 29, 2018 09:12 AM #152
Rainmaker
1,793,285
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Good scripting is key to have on hand . Thx for sharing  !!!!!!!!!!!!!

Oct 29, 2018 03:31 PM #154
Ambassador
3,667,945
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Texting can be a little tricky if you are targeting the wrong demographic!  But these are great questions to ask in any conversation.

Nov 14, 2018 06:15 PM #155
Rainmaker
2,695,363
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I like number one quite a lot! Nothing like being able to see the inside of the home! :)

Dec 15, 2018 10:30 AM #156
Rainmaker
983,113
June Piper-Brandon
The Traczyk Team at Remax New Beginnings - Baltimore, MD
Piecing Dreams One Home at a Time

I love #1, I used one similar to that just yesterday when calling a lead from our website. 

Jan 07, 2019 07:05 PM #157
Rainmaker
2,695,363
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s amazing how much traction this is still getting! Very nice work! Love and light!

Jan 07, 2019 11:54 PM #158
Rainmaker
2,695,363
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

June Piper-Brandon It’s good to know that this is so relatable to you and so many of us. Always good to not be doing something in vain. :)

Jan 07, 2019 11:57 PM #159
Rainmaker
580,241
Sharon Kowitz
CRS-SRES-ABR-GRI-E-Pro-CREN Fonville Morisey Cary, NC - Cary, NC
Cary, NC Relocation Specialist ~ Buying or Selling

Great engaging text ~ seems people don't answer the phone anymore and want to remain anonymous until ready to commit. They are only want to date :O)  

Jan 14, 2019 07:49 AM #160
Rainmaker
1,107,760
Paula McDonald
Magnolia Realty ~ Granbury - Granbury, TX
Magnolia Realty ~ Granbury, TX 936-203-0279

These are good. Thanks for sharing. I will share with my team.

Feb 04, 2019 12:05 PM #161
Rainmaker
242,886
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

I prefer to initially talk on the phone or email and get permission to text. If I receive a blind text from someone I will most likely block the number. I like the concept to revive a past lead or someone I have established a relationship.

Feb 11, 2019 02:09 PM #162
Rainmaker
2,695,363
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Did I see some new elements to the seven text than were there before. Love and light!

Feb 11, 2019 10:46 PM #163
Rainmaker
2,695,363
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I could see that you prefer to talk to somebody most of the time. It makes total sense to me on my end of things. Buzz Mackintosh

Feb 11, 2019 10:49 PM #164
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