5 Ways To Lead Generate and Improve Your Local SEO at the Same Time

Real Estate Agent with Virtual Properties - Atlanta Real Estate 255736

Real Estate Lead GenIf you're here because you're looking for lead generation tactics then you're in the right place.   Of course, this post is all about Google My business, so if you want to get started with that you can visit this great Local SEO Guide and get your page set up.   

Now one of the big downsides to setting up your business page on Google for real estate agents is that it's likely that you're in an office with a bunch of other agents all using the same address.   So what we aim to show you is how to stand out from the crowd (rank higher) as well as use this great tool to drive home buyers and home seller leads to you. 

5. Getting Reviews

You know you need reviews on these things, this is why big Z pushes that so much.  It helps you get results from Z and therefore you want to spend more money.  That's an over simplification but still true.  So on your google business page, get reviews.  

The most effective way to get a review is to... drumroll... ASK!   That's right.  Maybe at the closing table, you direct the conversation to where the client is suggesting they will refer, "that's great! You know what would help me immediately?  Filling out a quick review on Google (you could do this on yelp). 

Leave A Review RealtorAlternatively, you can use email or use an Online Reputation Manager (ORM) system like 4rd Local where they send out an email to your clients and ask for a review, if they click on anything less than 5 stars it asks "why?"  and if they click on 5 stars, it takes them to your review options (shown in image).

4. Check Ins

Check Ins are so 2014 but they still help your business stand out on Facebook and Google.   It also helps you rank higher by telling google that people actually go here.  Finally, it helps more customers convert because other's checking in gives you social proof. 

3.  Uploading Listing Photos & Videos

With your google my business page you can upload photos of yourself, your team, your workplace and other things.  Why not spruce up your business listing by adding those professional photos that you take of your real estate listings.   You do that right?

Also you can connect your google my business page to your youtube channel for even better results.

Google My Business Chat2.  Adding Chat Messaging

A relatively new feature from Google, but it allows you to connect your cell phone to your google my business page and allow searchers the opportunity to chat with you.  If anything, this shows you the power of chat right now in online world.   

Google My Business Realtor1. Posts

This one was saved for last because it's big.  It can really make your business stand out when looking at it. You can now post - well posts such as: post events, post specials, post new listings, whatever you want.   The key is to do it! 

In my tests, I routinely got another 50 to 100 eyeballs on my page (on a relatively competitive area).  

Events are the most successful here.  So you should be using this for open houses, but you could also get creative and offer specials, such as free inspections, or home warranties, etc. 

Or you could just do a quick "CMA" type offer like Mike Perna did, a real estate agent in Novi Mi.

So that wraps up our 5 Ways To Lead Generate and Improve Your Local SEO at the Same Time post!  The key is using Google My Business as part of your online strategy.  It's free and it's one of the few ways you can be free of competing with Z.

Comments (13)

Virginia Youngblood
DO-STAGE! LLC - an ASPM® Home Staging Company - Charlotte, NC
DO-STAGE! LLC - Home Stager - ASPM®

Thank you, Joshua, for an informative post!


Oct 20, 2017 07:09 PM
Greg Mona
eXp Realty - Scottsdale, AZ
Professional Real Estate Representation for YOU!

This is a great post Joshua Jarvis, and what appears to be simple and common sense approach to gaining some ranking and recognition.  Will definitely have to incorporate some of these tactics on a much more regular basis!

Oct 20, 2017 07:41 PM
Joshua Jarvis

Let me know if you have any questions!  This is the lowest hanging online fruit that I see agents missing.

Oct 21, 2017 07:12 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

Thanks for sharing this information wtih us - that company you referenced was very interesting too

Oct 21, 2017 03:35 AM
Joshua Jarvis

Thank you!  Happy to answer any questions that you might have! 

Oct 21, 2017 07:13 AM
Janelle Ancillotti
Seneca Home Staging - Syracuse, NY
HSR Certified Home Stager, Syracuse, NY

Very timely post; I just received an email from Google My Business telling me I should create a post. I have to put it off for a week, but I'll be doing this in November.

Oct 21, 2017 06:00 AM
Joshua Jarvis

Regular posts help you, but events get a lot more "play."  So get creative with "events" - like "home buyer week" etc. 

Oct 21, 2017 07:13 AM
Brenda J. Andrew
Professional Realtor in Corpus Christi, TX

Lots of great advice here Joshua.  Thanks for sharing your knowledge - I love the part about asking for reviews at the closing table.  That's the best time, when everyone is happy!  Have a great day!

Oct 21, 2017 06:51 AM
Joshua Jarvis

Either then or right after you go under contract.  Particularly home buyers are so excited after that moment that they usually would give you a great review (and a referal! )

Oct 21, 2017 07:14 AM
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Congrats on the featured post Joshua!   I'm bookmarking this to read thoroughly later - thank you.

Oct 21, 2017 10:00 AM
Joshua Jarvis

Featured?  I didn't see that anywhere, but that's awesome!  thanks for letting me know! 


Oct 21, 2017 02:59 PM
NextHome Realty Center - Cypress, TX
The 'Golden' Experience Team!

Great info! Thanks!

Oct 21, 2017 11:58 AM
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

Thank you for your helpful tips.  Good to know.

Oct 21, 2017 02:33 PM
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Good advice on every count, Joshua. I haven't thought of using check-ins in a good while. 

Oct 22, 2017 04:16 PM
Joshua Jarvis

Just ask your clients to "check in" at your office before you go vieiwing homes. 


Oct 22, 2017 04:22 PM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

5 interesting and informative tips to help generate leads.

I will look into this further.


Oct 23, 2017 06:48 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I like the chat messaging feature--thanks! GOing to check that out!

Oct 23, 2017 02:55 PM
Joshua Jarvis

It connects to your cell, so when people reach out to you it looks like you're getting a text.

Oct 25, 2017 05:03 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Every little bit helps; thank you for these 5 tips for FB!

Oct 24, 2017 07:35 PM
Joshua Jarvis

What's FB?  

Oct 25, 2017 05:03 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great list of tips!  I did not know about the chat feature on Google.  Gotta check that out!  Thank you :)

Oct 30, 2017 01:29 PM