Should real estate agents use promotional calendars?
But why do they work so well? What's the psychology behind using a real estate promo calendar, and how can it help your clients (and you)?
Why Real Estate Calendars Are the Perfect Marketing Gifts
Any experienced Realtor® can tell you that calendars are a fabulous marketing tool for agents, but what makes these offline marketing tools such a great idea?
Your clients will use them every day, and when they use a branded real estate calendar that has your logo and contact information on it, they're memorizing what they need to know to work with you.
The reason they're so effective is that they're attractive and satisfy your clients' need for visual stimulation (as long as they're designed properly, that is). They're a form of visual content marketing, which is an incredibly important tool that every Realtor needs.
People remember logos, even if they don't remember names that go with faces.
"Place your logo on all advertising, marketing materials, email communications, websites, business cards, letterhead, brochures, uniforms and signs. This helps to build up the correlation between your company and your logo in the minds of customers," says Amanda Kooser.
That means you're building synapses in your clients' brains that help them connect you, your contact information, and what you do... and it helps you stand out in a field that's crowded with agents vying for people's attention.
Other Real Estate Marketing Gifts That Work
You can help your clients remember you in other ways, too - especially when you're using tangible goods that people can get hands-on. Some of the best include:
- Real estate magnets
- Magnetic business card notepads
- Custom imprinted envelopes and custom cards
- Magnetic sports schedules (like baseball schedules and hockey schedules)
What Do You Use?
What kind of marketing materials do you use to keep your clients engaged, even when you're not around? Have you had success using calendars, sports schedules, or other giveaways? Share your ideas in the comments here, on the Real Estate Calendars Facebook page or on Twitter!