Why New Real Estate Companies Need an Amazing Logo

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If you're forming a new real estate company, you need an amazing - we mean really amazing - logo.

And according to researchers at MIT, the logo is much more than a symbol of your brand.

It's a point of connection.

Researchers C. Whan Park, Andreas B. Eisingerich and Gratiana Pol use examples to explain:

Polo Ralph Lauren’s swinging polo horseman logo conveys the brand’s exclusive, casual-chic style, while the logo of Patagonia, Inc., featuring a mountain range against the background of the sky, helps the brand communicate its connection to the environment and free-spirited ruggedness. Nike Inc.’s swoosh logo visually communicates activity, flow and energy. Even the word “swoosh” stands for moving with or making a rushing sound. The tagline “Just Do It!” further reinforces Nike’s call for action. Apple Inc.’s logo, the bitten apple, in and of itself effectively communicates a company that is different and unique and does things its own way. It was a very unusual and radically different logo for a high-technology company. The U.S. Marine Corps logo of the eagle, globe and anchor strikes a chord with young people to become one of “the few and the proud.”

However, surprisingly few companies trade upon the opportunity that logos represent; most logos fall short in visually expressing a brand’s values and principles.

So you know you need a fantastic logo - but where do you put it?

On everything, of course.

The more you connect your logo to your company's name - and the more you put it in front of potential clients - the better. Most real estate companies use their logos on:

How Do You Use Your Logo?

If you're running a real estate agency, we'd love to hear about how you're using your logo. What do you put it on, and why did you choose the look you're using now?

Share your thoughts in the comments, on the Real Estate Calendars Facebook page, or on our Twitter feed!


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