This morning, I got another lead from one of my websites. I know that one of the keys to converting online leads is to reply quicker and better than our competitors. Here is the lead:
Congratulations! A new visitor has saved a listing they found on your site to their favorites!
This would be an opportune time to contact them to let them know about your services
including how you can be of help in their search for a new home.
I quickly stopped what I was doing and logged into the MLS to research that MLS number so I could respond with specific details about the property since it is not one of my listings. I also like to pull up similar properties so that if they don't like that one, I have others in mind to suggest. It also gives me a chance to pull up data on that area if need be (school districts, average house prices, market statistics, etc.)
Here in Boise, Idaho area, our average sales price is just under $300,000 so I was getting excited as I pulled up that listing to learn that this potential buyer was interested in a beautiful 31 acre gated waterfront estate lot for $1,950,000. This is a beautiful property has a 10 acre private lake, live stream, gorgeous mountain views, sporting wildlife like turkey, deer, bald eagles, etc. There is even a conservation recorded to keep the adjacent property from ever being developed.
Such a property will take a very affluent buyer, so I decided to pull up anything I could find about phone number and email of the person that inquired so I could prequalify them a little and to learn a little about them before I contacted them.
Thanks to Google, I learned a lot in a hurry:
I have no idea what series of events would have happened had I taken the time to contract this potential buyer of a $2 million listing in Eagle, Idaho; but I don't think it would have resulted in a commission! I will let my competitors deal with that. I have a few agents in mind that I should "refer" that lead to, They would deserve each other!