Ask An Ambassador: 6 Topics To Make Your Phone Ring

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

You can blog every day and never get your phone to ring.  Blogging by itself isn't some miracle silver bullet that will quadruple your business if you post 5, 50, 500 or 5000 times.  When it comes to getting the phone to ring, it's WHAT you write about and HOW you write about it that makes the difference.

So here are some suggestions to improve the odds of getting your phone to ring:

1.  Write about new construction homes for sale.  People love new homes.  If you can be knowledgeable and get the information they need in front of them, you can get the call.  And frankly, many builders aren't good at web placement, so there's opportunity to be tops on the web search results.  And what do most buyers have?  A home to sell too.

2.  Methodically cover local subdivisions.  Pick the ones you want to do business in and provide detailed blog posts with IDX search links.  People see what's for sale, and that includes potential sellers checking out their neighborhood and buyers interested in that community.  And those buyers?  They often have homes to sell if you've picked communities that aren't prime first-time homebuyer turf.

3.  Work the long tail.  Going after "Cincinnati homes for sale" puts me square up against the 800 lb gorillas of the industry. But start getting more detailed?  That's where you can capture the eyeballs.  "Lebanon Ohio homes for sale with a barn"?  That I can win.  Most of your competition will NOT go beyond the main search terms.  Work multiple long tails and add a new client here and a new client there.

4.  Long tail to the extreme?  Niches.   Item 3 is more of a general little bit here, little bit there approach.  What if there was a type of housing being ignored by your competitors and ripe for development?  That's what we found with Cincinnati patio homes.  We hit this topic frequently because word for word, our niche posts outperform our general posts for getting consumer calls.  It may take some time to build a critical mass with your digital footprint, but once you establish that "we find you EVERYWHERE" presence, the calls will come.

5.  Pay attention to your local consumers.  Local community Facebook groups, Nextdoor, etc. provide amble fodder for what's on your local residents' minds.  If it's real estate related, you can be the one that provides the info.

6.  Write those market reports.  You'll probably not get a "I was reading your market report and you obviously know the market" type of call.  What you will get is "I found you on the Internet".  And the perk, you self-educate every time you review your market.  That's priceless stuff in its own right.

I'm not saying these topics are ALL you should write.  Showing your human interests can get calls too.  Some people love knowing they have something in common with you.  It might be pets or kids or something else, but showing them you're not 100% real estate driven can make a difference. 

Good luck!  Grab your keyboard and see what you can do!


Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz


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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Rick Irving
My Texas Home Real Estate - Fort Worth, TX
Rick Irving Knows Real Estate

You certainly have given us some things to think about. Writing about new construction homes for sale is an excellent idea. In our area of North Texas, there is a building boom and I am not focusing enough on the New Homes. Thanks for the information!

Oct 26, 2017 05:03 AM #33
Gordon Crawford
Gordon Crawford Home Selling Team - Morristown, NJ
Your Morris County Specialist!

Liz & Bill,  Thanks for the great ideas!  So important to keep getting your name out there and finding new ways of doing it.  

Oct 26, 2017 05:31 AM #34
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Thanks for sharing your tips, they all help us focus.

Focus will help the phone ring.

Oct 26, 2017 05:40 AM #35
Travis "the SOLD man" Parker; Associate Broker
Team Linda Simmons, Enterprise, AL 36330 - Enterprise, AL
email: / cell: 334-494-7846

"Next-door" - I've signed up for it and gradually started using it. Getting info that helped with recent power outage and posting suggestions for handyman. Need to do more without being the obnoxious "that guy....".

I recently had a call from another state from a gentleman who found me on the Internet. Need to get my videos project going for even more calls??

Oct 26, 2017 06:21 AM #36
Robert Hicks
United Country River City Realty - Savannah, TN

Thanks for sharing. Great Tips!

Oct 26, 2017 07:35 AM #37
Bunny Terry
Keller Williams Santa Fe - Santa Fe, NM
A Different Kind of Realtor in the City Different

Great post with real value. I'm putting these ideas to work immediately.

Oct 26, 2017 07:51 AM #38
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

Thanks for the great information BLIZ.  It sounds like what my marketing needs.

Oct 26, 2017 08:22 AM #39
Amanda S. Davidson
Amanda Davidson Real Estate Group - Alexandria, VA
Alexandria Virginia Homes For Sale

BLiz, this is excellent advice for anyone new to blogging or looking to get more phone calls. You are proof that it works. The long tail SEO really changed how many calls or web inquires we get from the blog. It took me sometime to learn that but, it's worth the investment. Congrats on your feature!

Oct 26, 2017 09:52 AM #40
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Great advice. My favorite of these is the market report. 

Oct 26, 2017 11:12 AM #41
Mary Jo Quay
Remax Results - Edina, MN

good pointers and made me think that I should do more about my neighborhood.  Halloween is a great time to start!




Oct 26, 2017 12:29 PM #42
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

Useful tips that w ork!  I actually got a call this week from a potential seller who says she has followed my blog for some time now....and I remember my husband laughing at me years ago when I started the blog!

Oct 26, 2017 12:38 PM #43
Jane Peters
Home Jane Realty - Los Angeles, CA
Connecting you to the L.A. real estate market

This is excellent advice, Bill.  I can imagine using Los Angeles homes for sale is not going to get me very far. 

Oct 26, 2017 12:56 PM #44
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Bill

This is a terrific list, for new bloggers as well as those who have been around a block or two.

Have a wonderful weekend!


Oct 27, 2017 07:47 AM #45
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Since my AR posts aren't public anymore, I'm looking for a good blog platform that I can link back to my website.  

Oct 30, 2017 05:53 AM #46
Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Liz and Bill Spear these are awesome reminders for us "old bloggers" a nd a great plan for newbies to blogging for sure. This was well written and to the point, thank you!

Oct 30, 2017 06:47 AM #47
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent ideas!  These are great ideas for blog posts that will set someone apart.  Your list is so good that I wrote a couple of ideas and saved as drafts, ready to finish them!  Thank you! 

Oct 30, 2017 08:56 PM #48
MeLisa Minter, Realtor
RE/MAX Space Center - Taylor Lake Village, TX
Taylor Lake Village Real Estate Broker

Getting started on my October Market Report right now!

Great tips guys.  

Nov 03, 2017 02:02 PM #49
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Liz and Bill Spear "Write those market reports...What you will get is "I found you on the Internet".  And the perk, you self-educate every time you review your market.  That's priceless stuff in its own right."

Right on target - and - re-blog!

Nov 07, 2017 04:08 AM #50
Sally K. & David L. Hanson
Keller Williams 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

  Market reports are what local people want to the expert and get ready to run !

Nov 07, 2017 06:15 AM #51
Pat Starnes, Brandon, MS
Front Gate Real Estate - Brandon, MS
Front Gate Realty ~ 601-991-2900 Office

I love getting the phone calls from my subdivision posts. They don't tell me where they found me, but I know it was AR!

Nov 07, 2017 03:25 PM #52
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RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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