Buying leads?

Real Estate Agent with ReMax Realtec Group

I feel sad whenever I hear a story of a real estate agent hiring a marketing
consultant (usually for thousands ofdollars)... 

... only to have the investment wasted as they watch it all fall apart around them.

To me, it’s simply tragic … and I can’t tell you how many times I’ve seen it happen.

This has profoundly motivated me to empower agents to do their own marketing …

Which is why I’m so passionate about Active Rain and the mentoring frequently witnessed here.

I get fired up about this because...

  • nobody can communicate your message from the heart like you can…
  • nobody can tune in and understand your ideal client like you can …and
  • nobody can design YOUR business for greatest fullfillment  like you can!

Hiring a marketing consultant most often does not work …  

So in the end the real estate agent’s business ends up in jeopardy, due in large part to dismal conversion rates and messages to the wrong adudience!

(and CONVERSION is where the rubber hits the road in this industry)

The fact is, the burden of responsibility is on YOU to ensure your ideal clients hear YOUR message.

Now that is why I am so passionate about business owners, (that means real estate agents) have a proper business plan, to identify the ideal client, where they are located and how they can be reached with the agents USP.

I encourage you to take a serious look at whether NOW is the right time for you  to empower yourself and your message!

Review your business plan, (or make one) make adjustments that are refelctive of any change in your marketplace and/or the transformation you offer to those who chooose you.

You shouild even consider engaging a 'workgroup' for peer review and advice.

There is no place on the planet better suited for aiding new and seasoned agents than the community here on Active Rain.

Reach out and touch someone today.


Best of success,

Annette Lawrence, Broker Associate

Remax Realtec Group
Palm Harbor, FL

727. 420. 4041

Comments (4)

Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA.

Annette Lawrence , Palm Harbor, FL 727-420-4041 - I agree that the misconception is that 'all Realtors are alike' - that is just Not True.  We each have our own voice and our own individual approach - and a marketing company will never be me... 

Oct 26, 2017 06:19 AM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Annette, I read this top to bottom and again from bottom to top and find no flaws in your thinking. Marketng is subjective to each individual's wants and an "automatic" system is not one that can ever fulfill my exact needs. I've scoured several.  

Oct 26, 2017 07:10 AM
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Annette, I agree.  I don't see the point of having someone else market for you - you don't come through.  People want to know who they are dealing with, even before that first phone call/email or text

Mar 02, 2018 05:12 PM

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