I am still a great believer that single image photos can often do more than 3D tours and other new and cool ways to present a property. The use of drone photography enhances the desirability of a property if it shows off significant features and intrigues the buyer or renter enough to inquire about it. We recently sold a 17 acre home with a 2 acre pond where the drone picture told the story. The photo below was even more successful to me in that we had taken over the management of a new and modern 17 town home complex where the previous manager had rented none of them even with the first month free. They had a terrible banner and a reputation for not being prompt on return calls so they had a lot of problems including terrible pictures.
Once we tool it over we hired the pro photographer who does all of our properties and he is expert at drone photography also. The other thing about drone photography I like is when Google Maps is far behind and only show the dirt of grass that was there. The picture here was one of many shots we took to emphasis the uniqueness of the complex, and then interior photos were just as good. The end result is that we had 15 of the 17 leased in less than a month. If you do the numbers, getting 75% of the first months rent and 8% per month for property management makes the photography a bargain considering the speed of the leasing which cuts down on further management marketing cost. We did get the other two leased so photography including drone work was essential.