Ask An Ambassador: 6 Topics To Make Your Phone Ring

Reblogger Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D
Real Estate Agent with Big Block Realty 858.232.8722 CA BRE# 01261476

I've learned from Liz and Bill Spear and many of my Podcast guest; have a plan, have a focus and there are riches in the niches to marketing which includes your blogging! Read on and formulate your blog plan; Mr & Mrs. Spear have impacted me with a great reminder here just in time for my 2018 planning.

Original content by Liz and Bill Spear SAL.2002007747

You can blog every day and never get your phone to ring.  Blogging by itself isn't some miracle silver bullet that will quadruple your business if you post 5, 50, 500 or 5000 times.  When it comes to getting the phone to ring, it's WHAT you write about and HOW you write about it that makes the difference.

So here are some suggestions to improve the odds of getting your phone to ring:

1.  Write about new construction homes for sale.  People love new homes.  If you can be knowledgeable and get the information they need in front of them, you can get the call.  And frankly, many builders aren't good at web placement, so there's opportunity to be tops on the web search results.  And what do most buyers have?  A home to sell too.

2.  Methodically cover local subdivisions.  Pick the ones you want to do business in and provide detailed blog posts with IDX search links.  People see what's for sale, and that includes potential sellers checking out their neighborhood and buyers interested in that community.  And those buyers?  They often have homes to sell if you've picked communities that aren't prime first-time homebuyer turf.

3.  Work the long tail.  Going after "Cincinnati homes for sale" puts me square up against the 800 lb gorillas of the industry. But start getting more detailed?  That's where you can capture the eyeballs.  "Lebanon Ohio homes for sale with a barn"?  That I can win.  Most of your competition will NOT go beyond the main search terms.  Work multiple long tails and add a new client here and a new client there.

4.  Long tail to the extreme?  Niches.   Item 3 is more of a general little bit here, little bit there approach.  What if there was a type of housing being ignored by your competitors and ripe for development?  That's what we found with Cincinnati patio homes.  We hit this topic frequently because word for word, our niche posts outperform our general posts for getting consumer calls.  It may take some time to build a critical mass with your digital footprint, but once you establish that "we find you EVERYWHERE" presence, the calls will come.

5.  Pay attention to your local consumers.  Local community Facebook groups, Nextdoor, etc. provide amble fodder for what's on your local residents' minds.  If it's real estate related, you can be the one that provides the info.

6.  Write those market reports.  You'll probably not get a "I was reading your market report and you obviously know the market" type of call.  What you will get is "I found you on the Internet".  And the perk, you self-educate every time you review your market.  That's priceless stuff in its own right.

I'm not saying these topics are ALL you should write.  Showing your human interests can get calls too.  Some people love knowing they have something in common with you.  It might be pets or kids or something else, but showing them you're not 100% real estate driven can make a difference. 

Good luck!  Grab your keyboard and see what you can do!


Until next Tuesday, just Ask An Ambassador if you need help!

Bill of Liz and Bill aka BLiz


Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Thanks for resharing this blog post since I missed the original posting!

Oct 30, 2017 07:05 AM #1
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Nathan - this is a good repost.  I have been very succesful with the long tail keywords.

Oct 30, 2017 07:19 AM #2
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

This is great advice and the Bliz team knows what they're talking about. Great choice for a re-blog Nathan. Happy Monday! 

Oct 30, 2017 07:26 AM #3
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Great choice for a reblog, Liz and Bill Spear really know what they are doing!  I have followed such tips, so hopefully it will indeed make the phone ring!

Oct 30, 2017 07:45 AM #4
Liz and Bill Spear
RE/MAX Elite 513.520.5305 - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Thanks for the reblog!  Always glad to help our fellow Rainers have better results from their blogging.

Oct 30, 2017 07:59 AM #5
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Thomas J. Nelson, Realtor,CRS,e-Pro 

Great choice for a reblog - Liz and Bill's posts offer great information!

Nov 03, 2017 09:24 PM #6
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Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D

& Host of Postcards From Success Podcast
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