Let’s talk marketing. As an agent, listings are your business and good marketing will grab other agent’s attention quickly as intended. Agents use all sorts of tactics to get their listings noticed; whether it’s an E-flyer, a real estate agent event, listing websites, photo tours… etc. These all serve the purpose to engage with your fellow agents and make sure they notice your listing. It's so important to remember that other agents have your buyer and that your listing needs to appeal to them first... then hopefully their potential buyers.
As the leader in real estate e-flyers, ZipYourFlyer.com sees hundreds of flyers per day from agents nationwide. We are often asked what makes a good e-flyer or print flyer? What do I include? What photos do I use? … the list goes on and on.
Both flyers shown above are examples of the exact same listing yet because of photo choices, verbiage choices, layout options and more, the flyers look like very different listings.
What makes the flyer on the left or right stand out to you as an agent with a potential buyer?
Some key takeaways from this comparison:
- Agents immediately want to know where the home is located and how much it is – Make it clear.
- Are the photos chosen a good representation of the key features and updates?
- If there is a clear area for entertaining like a nice backyard, make sure you show it.
- For an E-flyer - Include any virtual tours or websites.
- Remember your audience – An Open House is great, but your fellow agents want to know more than that and right away (good school districts, coveted lot sizes, community features... etc).
What is it about one flyer vs. the other that makes you want to show the flyer to a potential buyer?
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