A How-To Guide to Video Testimonials

Real Estate Technology

Get More Real Estate Video TestimonialsThis article was originally published on the Home Value Leads blog.

In our last post, we discussed how important testimonials are as a marketing tool for your real estate business. As an agent, testimonials help paint a picture of just what it is like to work with you and how future clients will benefit from your services.

Why Video Testimonials

Video testimonials are a fresh way to bring new life to your client's stories. Hearing and seeing someone as they go through their experience with you provides a multi-dimensional experience for your audience with facial expressions, tone and behavioral cues that words alone cannot convey.

We're not going to lie: Video testimonials are not as easy as written testimonials to put together. The more sophisticated your video, the more complex the software you need to use. Keep that in mind as we lay out the tips below to help you put yours together successfully.

Collecting Testimonials

Listing out these questions for your client when asking for a testimonial makes it super easy for a client to answer your call to action. It helps them to clearly remember each important element to mention of their story in working with you. So be sure to include them in any ask for a testimonial.

Collecting testimonials is easy but also a timely activity. You want to give your clients time to enjoy their home or breathe from the transaction (especially if they are moving and settling in). A good time to ask for a testimonial is a couple weeks after you've give your thank you and closing gift. If you don't receive a testimonial, feel free to ask again a month later after you've asked how the client is faring.

At first a simple ask if they would provide the testimonial in the card or email is perfect. Offer to send them questions to help facilitate their answer. Another month later, send them the questions. You can send a blanket request to all clients by including an ask on your website, as a social media post and in your next newsletter.

Asking for a video testimonial is a little different as you will need to have people sign a photo/video release form. You can find generic ones anywhere online by doing a quick search.

Putting Together Your Video Testimonial

A video testimonial, as we mentioned, takes a little more work to put together. For the sake of helping those with the most basic tools, we are going to assume you have at least a smart phone to record it. First, plan your video. Using the same questions you would send to your clients for a written testimonial, send them the following questions so they know what to expect during their interview:

  • Who: The name (can be first names and last initial or just first names) of your client lends credibility. A photo of your clients is even better to bring their testimonial to life.
  • What: Did you help list or find a home? What was the particular situation of the client?
  • Where: What neighborhood or area of town were you able to find a home or list a client's home?
  • When: Mentioning the particular season/time of year that you helped someone or a particular time in the local market (was is a seller's market? buyer's market? particularly difficult economic time?) gives your story some context relative to just how much you helped your client.
  • Why: Why did the client enlist your help? What did they find particularly compelling in choosing you as their agent? Were they referred to you by another client? Did they love your particular brand or niche?
  • How: Finally, what exactly did you do to help your client achieve success?

We recommend that with each question and even within each question, you provide enough space between answers in case you are able to edit the pieces later. Encourage your clients to keep their answers short but with enough of a story to make it interesting. If possible, you can even pause in between questions, ask them the question allow them to think about their answer then hit record again to resume.

What to Do with Your Video Testimonials

Once you have finished recording your testimonials, you are ready to post them! Include them on your website where appropriate, in your next eblast and on your social media feeds. Keep in mind the length allowed for videos on certain platforms. For example, if you are going to post to Instagram, be sure it is a minute or under. You can simply take a longer video and pick out only the best highlights then direct your audience to your website to see more.

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Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Thanks for this. I was very active in promoting video in AR until last year. Took a break. I'll be reviving Vbloggers and YouTube Thursdays in 2018. Would like to extend an invitation to join and particpate. We could use your input. D 

Nov 21, 2017 01:28 PM #3
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy

Thanks for the tips, I have done some video testimonials, but most where not well planned. I like the idea of giving out questions.

Nov 21, 2017 01:32 PM #4
Steve Penner
Royal LePage / Moneyledgers Software - Winnipeg, MB
REALTOR / Owner of Moneyledgers

will give it some thought... video is certainly on the rise..

Nov 21, 2017 02:32 PM #5
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Watch everyone embrace it fully only to have something else become popular

Nov 21, 2017 05:04 PM #6
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Videos take a bit of practice and a couple takes to get right on even a good day. Keep on doing them, it’s worth it!

Nov 21, 2017 09:31 PM #7
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Richie, you’re right. It takes a while to embrace but it’s totally worth it in my humble opinion. Hard work pays off. Richie Alan Naggar

Nov 21, 2017 09:33 PM #8
Suzanne Strickler
Realty Mark Associates - Havertown, PA
School is never out for the Succesful.

It was the video in the title that caught my attention. My training I wrote this week is on Dominating Video Marketing. Testimonials is an area we haven’t covered yet. Well today we’ll be discussing it. Video is on the rise and we, in real estate,should be riding the crest not paddling behind.

Nov 22, 2017 05:06 AM #9
Gordon Crawford
Gordon Crawford Home Selling Team - Morristown, NJ
Your Morris County Specialist!

Wonderful information.  Videos continue to grow in popularity so I need to get better with them.

Nov 22, 2017 05:12 AM #10
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

With video becoming such a major part of marketing, it is important for us to understand how to do it well.

I had not thought of video testimonials, but you have outlined it in such a way that I think it could be of great value.


Nov 22, 2017 06:12 AM #11
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Video has always been the most powerful yet underused marketing tool that agents shoot, edit, upload. The open house on demand for local community peeks, for property listing cyber walk throughs on the customer's busy schedule to fit in. That is where video using the eyes and ears works so so well. The buyers, sellers carry the videos in their pocket to tap into your channel if you have one that is planted, weeded, watered for good things to happen. More listings, more real estate sales.

Nov 22, 2017 07:50 AM #12
driving direction
cctp - Captain Cook, HI

Your development is not easy. I do not know how long it takes to get a blog so perfect. Thanks a lot.

- driving directions


Nov 22, 2017 08:07 PM #13
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

Video testimonials are powerful, but only when done correctly. Thank you for sharing. 

Nov 22, 2017 08:39 PM #14
Mark Neighbor
A O Home Solutions - Sell House Georgia - Buy House Georgia - McDonough, GA
Sell House Fast In Georgia

Thanks for some great suggestions. I use video testimonials and they help.

Nov 24, 2017 04:50 AM #15
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

this is a wonderful post to get us all ready for the new year - I want to use video more often in 2018

Nov 25, 2017 05:22 AM #16
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

A good list of common sense items to incorporate.  Thanks for sharing.

Nov 25, 2017 01:31 PM #17
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

I have not yet done any video testimonials. I don't even like to be in a picture but I guess one day I will have to do it, lol.

Nov 25, 2017 04:10 PM #18
Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES
Tropic Shores Realty - Ich spreche Deutsch! - Spring Hill, FL
Florida Waterfront and Country Club Living

Thank you for these tips about video testimonials. I've not done these yet but would love to try it with a buyer or seller who is comfortable in front of the camera!

Nov 25, 2017 06:15 PM #19
HYst HYst
HYst - Bernard, ME

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Dec 11, 2017 06:14 PM #20
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1989 - Punta Cana, DR

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Apr 16, 2018 07:57 PM #21
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Jun 28, 2018 09:06 PM #22
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