I am an active member of the Omaha Area Board of Realtor's Affiliate Council and have been for several years (proud to be OABR's Affiliate of the Year for 2007). I recognized when beginning my Staging business that partnering with successful agents would be the key to continued success. I have found a huge amount of support, encouragement and knowledge sharing with this group.
Our Affiliate Council members are always looking for ways to grow our business with agents. We host several events throughout the year as a way of supporting the agents, but yet we feel that perhaps we could do better.
One of our members had the brilliant idea of hosting focus group luncheons. Several of us invited several agents to our luncheon and asked THEM what we could do differently to earn MORE of their referrals. The agents that participated let us in a top-level secret: MORE FACE TIME WITH THE AGENTS!
Wow -- was that a surprise? Not really. But apparently we needed some reinforcement in that area. Agents like to do business with people they know and professionals that they continually see. Fliers are okay but often get tossed. Phone calls, invitations to personal lunches to get to know agents and how they do their business, participating in real estate focused network events, PR in real estate centered literature - these are a few of the ways a professional can keep his/her name and contact info on an agent's mind. We had some other fantastic take aways from the luncheon but this is the one that can impact YOU.
So if you are wanting to recruit more clients, who should you call today?
Comments (8)Subscribe to CommentsComment