I remember being a child and accompanying my dad to visit the office of a travel agent. Upon arrival, we were warmly greeted by a cheerful agent in a 
bright, welcoming office that had overly sized chairs and alluring posters that lined the walls inviting vacationers to every imaginable spot on the planet. The agent was funny and shared insightful information and with a bright smile and some finalization of details, within an hour, my dad had booked a dream vacation to surprise my mother. We exited with hands full of brochures and my promise to not 'spill the beans' to mom!
If you're under the age of 30, you might be scratching your head since you may be stuck on wondering what is a 'travel agent?'
Today, our vacation plans as well as most other business interactions start online and each day we communicate with numerous people we do not know.
So, the question looms - what differentiates one site/person/product from another that may seem to serve the same purpose?
When all other factors remain constant, is it possible that we do business 
with the one that makes us
feel something different?
The business marketplace is fierce and those that lack professionalism tend to get lost in the shuffle. However, those that can mix professionalism with authenticity, are those that shine just a bit brighter.
So, you might ask - How does one bring a 'realness' when most interactions start online?
I think it's in the details - so there's no 'one size fits all' but here are three things to ponder...
-Write authentically -
-Share unedited direct quote testimonials from clients -
-Don't be robotic - Share your fun side -
Are you catching my 'not-so-subtle' drift...??
In an age of perfection - Dare to Be Real - Be You - And You'll
Sparkle Like A Genuine Diamond...!!
Please Feel Free To Click Here To Visit My Website.
Photos by Anne Edgar, Joey Pilgrim , Warren Wong on Unsplash
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