When it comes to SEO (Search Engine Optimization) there's no shortage of opinions on the internet. In fact, the entire landscape of digital marketing or internet lead generation is so competitive that it makes it hard to learn. Even with all that noise there's still some fundamentals that you should know before digging into SEO. I covered this in 2 part series on my digital marketing podcast but here it is for you ify you don't have time (want) to listen. So here's your Quick Guide To The 9 Fundamentals To SEO Success.
Before I begin, let's start with "why." Why are you doing this? What's the purpose of this content? Once you know that, then my other suggestion is to "niche it down." Don't just target "homes for sale in city" look for a niche. Go for a neighborhood or a specific type of buyer.
9. URL STRUCTURE
Don’t overthink this.
Use a keyword topic, shorter the better. Ideally, it has your topic in it. One thing not mentioned in the podcast is that the closer you can make your url to what is actually in the page, the better. It will help with your click-through-rate.
For example: domain.com/p1244 is less likely to be clicked than domain.com/keyword
8. TITLE 65-75 Words, Must be clickable!
See Common Mistakes Business Owners Make With SEO. Basically, it's your sales pitch "title line" make it good and make it topic relevant.
"The 5 Things About Homes In Subdivision in GA That You Wish You Knew"
7. H1, H2 TAGS
Use them, let it make sense, think about your college or high school English class paper. Use headers as “sections.” There should only be 1 H1 Tag unless you're so advanced you're using HTML 5 sections and article tags.
H1 - The 5 Things About Homes In Subdivision in GA That You Wish You Knew
H2 - Subdivision Home Prices
H3 - Subdivision Pricing Trends
H2 - Subdivision Floor Plans
H2 - Subdivision Amenities..
6. IMAGE ALT TAGS
Again, you can use your keyword here, but try to have an image of the actual topic.
5. META DESCRIPTION
160 Characters – It’s your basic pitch to get the user to click. Your meta description is your description of what your blog is about to Google and the would be “searcher.”
Say it together with me
It's a word that scares me to pronounce but, what are canonicals? Canonical refers to using the Canonical tag. Now it's really not the most important of the 9 Fundamentals To SEO Success but I included it because it can be a big help to real estate agent websites that have a lot of listing pages.
The rel=canonical element, often called the “canonical link”, is an HTML element that helps webmasters prevent duplicate content issues. It does this by specifying the “canonical URL”, the “preferred” version of a web page. - Yoast
Essentially, you're telling google, "this page is the real page, despite where you might see this content elsewhere." If you're using wordpress and you're using Yoast's plugin, then this happens automatically.
3. Rich Snippets
To me, Rich Snippets, Schema and even SERP Features (such as Featured Snippets) are all in the same category. In basic terms, you are adding a small bit of code, like a "tag" to tell google what that piece of information is. When you do this AND IF (and there's a big if) Google sees it, i'll modify your SERP (search engine results page) to have some extra information. The good news is that if you're using wordpress there's a plugin for that. I use the WP SEO Structured Data Schema Plugin but there are others out there.
If you're doing it manually you have to be really focused to get a featured snippet, but for schema you can try this google generator [ seriously, this is bookmarkable!].
Content is the most important part of your SEO strategy. I mention 2 things in the podcast specifically. Your most important content should be in excess of 2,000 words and you need to have a purpose behind the content. Could be lead generation, could be growing an email list, but don't put content out there that has no purpose.
Once your content is done, getting links to your content is paramount. There's really 2 types of links that you want. Internal and External links. Internal Links are the kind we talked about two weeks ago. You link to your own content. So few business owner and bloggers for that matter link back to their old content. However, it's a great practice and can make a big difference. External links are the kind you get from other people (or entities). I'm not talking about trashy fiverr links or cheap spammy techniques. I'm talking about when your content is so good that someone links to it. Those kind of links are powerful. Those links are so powerful that I'll be spending all of next week covering 9 Most Effective Ways to Build Links.