“Acknowledging the good that you already have in your life, is the foundation for all abundance.” Eckhart Tolle
You may have heard that practicing gratitude yields proven scientific benefits, including better health and improved productivity. When we show gratitude, and when we receive it back, our brains release dopamine, an organic chemical that acts as a neurotransmitter. In short, we light up physically, cognitively and emotionally.
According to an article in Psychology Today, showing gratitude also improves your personal relationships, and helps you gain new friends and contacts. In turn, this widening sphere opens the door to new opportunities. When we express gratitude, people are more apt to do business with us again in the future – and refer others to us.
Think about all the people who help make your real estate business a success, or who have helped you along in some way. This is the perfect time of year to reach out to them! Put together a “gratitude list” of these individuals. Here’s a few suggestions:
- Past clients
- Your managing broker
- Other agents in your office
- Support staff
- Agents/brokers in other companies who proved helpful
- Title company staff, mortgage lenders, attorneys, inspectors, appraisers
- Developers, contractors
- Local community leaders, HOA presidents, municipal clerks
- Industry peers, associates and others who nominated you for recognition or invited you to join a professional group
Your gratitude list should include people who have made a contribution to you either personally or professionally, or helped solve a problem, or welcomes your questions. Service providers and other professionals who reliably help your clients should be thought of as well.
Next, invest some time in preparing thank-you cards with a brief, sincere, handwritten note. Include your contact info, but avoid a sales pitch. True gratitude is expressed without expecting anything in return; yet it benefits you directly.
Thank you for reading!
Copywriting & Marketing Specialist