The National Association of Realtors says...
"Less than 20% of all realtors have an annual marketing plan.
Of the ones that complete their plan, 80% are multimillion dollar producers".
I believe this was statistic was from 2006...but it still holds true today. In fact, most would have to agree that with today's market it is so much more critical to have a marketing plan.
If you have a plan....GREAT!
If you don't...stop flying by the seat of your pants...stop doing business by accident. Take one or two days to create a plan.
I will layout a plan in a future blog...in the meantime if you want help getting started contact me through AR. I really enjoy marketing and have been fascinated with for years. In college I amjored in Business with a focus on advertising/marketing. I continue to study and test makreting strategies every week - all geared for the real estate industry - both online and offline.
Things to think about...
- Define Your Target Market (is it a niche or general market)
- Our wants drive the majority of our purchases...what does your TM want?
- What is important to TM
- How do they prefer to get their information (online, print (i.e. publications), direct mail, etc.)
- Your list...how iwll you get a "quality" list
- Frequencty * Visibility * Consistency * Recognizability (is that a word?)
Good luck and Get 'er Done!
Happy Sales,
Jeff
A Marketing Maniac
PS Area 6 "Elevate Your Status!" of The 7 Critical Areas of Sales Success will be posted soon
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