The Plan To Save Real Estate

By
Real Estate Broker/Owner with Real Estate Mavericks

The Biggest Mistake In Business History

Giving third party websites access to our listing data was a terrible mistake. They used our listings to take our buyers and now they are using those buyers to go after our sellers (i.e. Zillow's Instant Offers).

Giving third party websites accesss to our listings spawned an industry of middlemen. These firms don't care about our clients or our profession. They have no licensure or ethical oversight. It's all about the money. 

No industry discloses its intellectual property to outsiders. We did what no industry ever has by letting outsiders manipulate, and profit from our intellectual property (listing data). This cost us money, credibility, and possibly our future.  

It's understandable that NAR/MLS execs were hoodwinked. Our leaders likely concluded that having our listings on more websites would attract more buyers. 

But more websites does not create more buyers. The logic that more websites creates more buyers is flawed. There are a finite number of buyers in the market at any time.  

Some say the answer is to remove our listings from third party websites. Since most buyers search for homes on third party websites (because of our listings), it could harm our sellers if we removed our listings.  

The answer is to take back our buyers BEFORE we take back our listings. Once we have a website flooded with buyers we can safely pull our listings from Zillow and other middleman websites... without harming our sellers. 

It's a shame NAR sold Realtor.com. NAR's #1 goal should have been to use our dues to make Realtor.com the #1 home search portal. But they didn't, they sold it, and it's silly to cry about it. We need to take things into our own hands.   

Our profession needs its own website. It's makes no sense that a profession that sells homes doesn't have its own website to market those homes. Our first priority must be to develop a website that buyers prefer over Zillow, Trulia, Realtor.com, etc.  

This website should be owned real estate agents, not NAR. If we jointly and collectively own the website, it can't be sold out from under us. That's part of the plan.  

We are buliding just such a website. We developed a new technology that gives buyers an advantage if they search for homes directly with agents, not Zillow. After Realtors across the  country see how well it works, we plan to cede control to our profession.   

The proof is in your hands. See for yourself how easily our new technology attracts buyers away from Zillow to you. Simply contribute as little as $25 HERE to help defray our development cost.  

This is my 50th year in real estate. My mom, dad, unlce and aunt were Realtors. My wife, nephew and youngest sons are Realtors.

Real estate is my heritage and my family's future. I don't intend to stand by and let uncaring tech execs ruin the business I love. I welcome your help. 

Video overview of The Plan To Save Real Estate

This Will Put Realtors Back In Control from Gregory Hague on Vimeo.

 

Comments (13)

Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

I agree with the premise of your blog and video but I am not about to donate to your cause based on a 3 minute video. Hello, I was not born last night!!!

Nov 19, 2017 05:09 AM
Greg Hague

Sybil, 


I understand and didn't expect you to donate based on the 3-minute video. I was hoping you would check out the detailed explanation (text and video) on the website and read the 650+ comments on the website from Realtors who have contributed. You might also want to check out my LinkedIn profile to make sure I'm the real deal. Below is brief summary of the Launch Plan. Also, feel free to call me at 602-999-1000 (my cell). This is my 50th year in real estate (I am a real estate broker/owner and attorney). 


Launch Plan Summary



BUILD THE WEBSITE - Part of your crowdfunding contribution will be used to build a new technology home search website and integrated smartphone app that connects consumers and agents. 


CREATE THE MARKETING - Part of your crowdfunding contribution will be used to develop a television, print and Internet marketing campaign to promote the advantages of the website and app.


DEVELOP THE SECURITIES OFFERING - Part of your crowdfunding contribution will be used to retain securities attorneys for a stock offering that will enable you to become an owner.


UNVEIL THE WEBSITE - The website will be unveiled at the Website Launch Party at Greg Hague's home in Scottsdale on February 17, 2018. Contributors can either attend ($500 donation) or watch via a live video feed.


WEBSITE DEMO - Contributors of $25 or more receive private access to use the smartphone app and website on February 19, 2018.


IRRESISTIBLE TO BUYERS - The website/app incorporates a new technology that gives buyers a decided and immediate advantage in searching for homes, something no website has ever offered.   


NOT AN MLS - This project has nothing to do with the MLS. It is a public-facing, high-tech, home search portal and smartphone app designed to take buyers from Zillow, Redfin and every third party website. 


NATIONAL MARKETING - After each contributors' success has been documented, we plan a securities offering to allow every agent in America to purchase stock ownership. Our goal is two $50,000,000 securities offerings (raising a total of $100,000,000) over 13 months to provide the capital for a national advertising blitz.


ONGOING REVENUE - The website could be further monetized through affiliate advertising and/or minimal subscription fees. 


GOOD INTENTIONS, NO SUCCESS Many well-intended website projects failed because they did not have a compelling new technology designed to attract buyers from Zillow/Redfin (the #1 key to success), along with a plan for agent ownership generating the funds for a national marketing campaign. WE HAVE IT ALL.


Nov 19, 2017 07:04 AM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Welcome to Activerain and congratulations on your first post! The more you blog the more visibility you will generate for your business.

Nov 19, 2017 05:09 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

For peanuts we did business with the devil , and now he's got us by the ________ .

Nov 19, 2017 07:39 AM
Greg Hague

Michael, so true. But we haven't yet lost control permanently. I believe we still have a chance to recover. That's what we're trying to achieve at The Plan To Save Real Estate. Thank you for caring. 

Nov 19, 2017 10:00 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Welcome to active rain. Good luck in achieving your goals on active rain.

Nov 19, 2017 07:57 AM
Greg Hague

Thank you Gita. This is my 50th year selling real estate. Don't hesitate to reach out if I can ever do anything for you. 

Nov 19, 2017 09:56 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Greg Hague welcome to ActiveRain and congratulations on successfully posting your first blog on this site.

Nov 19, 2017 04:43 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Welcome to Active Rain.  I know you will enjoy your time here.

Nov 20, 2017 05:20 AM
Raymond Denton
Homesmart / Evergreen Realty - Irvine, CA
Laguna Beach Realtor

Terrific job on your first post, Greg!  Welcome aboard!

Nov 20, 2017 01:22 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Welcome to Active Rain. I need to do some more research, but agree with the idea that we should NEVER have shared our local MLS searches - but that was a decision most of us weren't involved with making. 

Nov 21, 2017 07:38 AM
Doug Rogers
Bayou Properties - Alexandria, LA
Your Alexandria Louisiana Agent

The cat is out of the bag. Most consumers want housing information,  and could care less about our "tips, advice, thoughts, etc..."

Nov 22, 2017 06:46 AM
Greg Hague

Doug,


I think they don't care because we don't make them care with engaging and compelling advice that sets us apart from the same-ole' stuff anyone can Google. I write community newspaper articles like THIS that bring me a ton of call-in business, even though my content often has nothing to do with real estate. Just a thought that has worked well for me. 


Greg 

Nov 24, 2017 04:07 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

Welcome to the Active Rain! 

Congratulations on your first blog post.

Nov 25, 2017 07:32 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Interesting solution Greg, I wish you the best as you work toward taking on Goliath.

Dec 11, 2017 11:09 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Welcome to Active Rain, looking forward to reading many more of your posts, let me know if there is anything that I can do to help as you get started here.
All the best of success to you.
Bob

Dec 11, 2017 11:10 PM
Greg Hague

Thank you Bob. And let me know if there is anything I can ever do to help you. Greg

Dec 12, 2017 08:07 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

What is the current status of BuyerHunt.com ?

Apr 09, 2021 02:18 AM