I am a huge proponant of getting your own leads. Whatever leads Zillow can get you or Realtor.com can get you or any other vendor can get you.. you can get for yourself.
Creating more websites and platforms to get leads from does not create more leads.
For instances, if you are getting buyer leads from your Commissions Inc website that you pay CINC to get for you- and then you get a call from Boomtown telling you they will get you more buyer leads-
The fact is, neither of those sites are creating more buyers.
There are only x buyers in your market looking at any given time on the internet for a house, making more websites does not produce more of these buyers.
It is only that there is now one more company bidding for those leads on Google adwords, etc.
The websites themselves don't produce good or bad leads. Because of this, you should be in charge of your own leads. You should be running your own google adwords ads, your own Facebook leads ads and more.
The fact is that most buyers searching on the internet for a home to buy are about 350 days away from closing a transaction.
These leads who are at some point going to become buyers - have to be connected with and not by some autoresponder system, although, autoresponder systems are very important to your nurturing strategy.
First to call, first to text; those are the agents who will be successful with the leads. First to connect... that is the key.
Typically it will take 40 phone calls during the 350 days before these leads are ready to start looking for a house and closing on a transaction.
We create a lot of lead ads in Facebook. The brokers and agents who text their leads right away, within 5 minutes of the lead submitting the lead ad form, are the ones who are succeessful with leads.
Many agents and brokers complain about leads not being any good. When I ask them how did they connect with those leads, most of them will tell me they called them several days after the lead submitted their lead ad.
Most agents don't call. They don't text the leads right away. They email the leads.
Did you know you get 4 to 5 x better open rates with Texting over email? Most texts are read within 10 minutes of you sending them.
So text and then wait 15 minutes to see if you get a response. Let me know how you do!
It is most often not the leads that are bad, but rather, the agent who is not pursuing the leads by being the first to call or text the lead.