These days, the discerning prospect is more likely to vet agents based on their Internet presence rather than in-person interviews. Since you might not even get the chance to interact with these potential clients, you need to try to make a great impression as they are on the buyer's journey. A buyer can relate more to one of your clients than they can to awards and accolades.
One of the best ways to earn the trust of prospects is by publishing the testimonials of past clients. But to publish a testimonial, you have to collect one, and it can be easier said than done. A big part of getting amazing testimonials is timing, you want to make the request at a point in the transaction when all parties are feeling good, that way that enthusiasm makes its way into the testimonial.
In this episode of Above The Noise, Luke Acree lays out three steps to making sure every review sings your praises and helps you to capture more clients.