Many consumers say they prefer to receive emails from companies. Data from DMA shows nearly 50% of consumers want to receive promotional emails at least once a week.
To successfully communicate with your leads, current clients and past customers on a regular basis, you need to stay organized. By using a Customer Relationship Management (CRM) tool with drip email automation capabilities, you can minimize your workload by scheduling messages to many contacts at once.
Why drip emails are important for you as a real estate agent
Email is a dynamic, speedy way to communicate with your prospects. Automation empowers you to send out email campaigns in a time-saving, organized way.
Here’s how email drip campaigns are such a valuable asset for real estate agents.
Stay Top of Mind
When your prospects are searching for homes online, they’re likely dealing with the logistics, stress and confusion of moving. By sending an emailed reminder to their inbox, you can remind them that you’re available to answer any of their questions or help them with the process. By getting in front of them early in the home buying process, they’ll remember you when it comes time for them to select an agent to represent their real estate needs.
Consistently Communicate
It can take more than 13 touches before a lead converts into a customer, which means it’s important to create a number of opportunities to nurture each of your leads. Staying in contact with prospects via email is an essential part of your business.
When a lead is just beginning the buying or selling process, you and many other agents are competing for their time. By automating check-in emails, you’ll continually remain a valuable and reliable source of information for your prospects.
Create and Share Great Content
Email messages are only as good as the content they contain. Luckily, your emails can contain content that can speaks to home buyers and sellers’ wants and needs, no matter their stage in your sales cycle.
For example, you can set up a drip email campaign to target top-of-funnel leads with explainer videos that provide an overview of your business and your value as an agent. Or, you could send an email to leads in the middle of the sales funnel that provides a home valuation guide that allows them to compare the value of their home to other properties in their neighborhood.
No matter how you choose to structure your drip email campaigns, you can experiment with the types and amounts of content you share and keep an eye on what works best at converting prospects to customers.
Higher Conversions
Email is a massively powerful channel for conversions, thanks to its ability to be tracked and measured.
You’ll see a higher lead to client conversion rate when you provide your most qualified leads with targeted content. Personalizing and segmenting who in your contact list gets what kind of email will help you provide the most relevant content to specific groups of people.
Want examples and advice on how to build your real estate email campaigns? Be sure to download Placester’s guide “Drip Email Templates: A Visual Guide to Enhance Your Real Estate Email Marketing” to get started with your own lead outreach!
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