10 Ways Listing Copy Does the Selling for You - Thinking of Selling a Home in Sacramento

Real Estate Agent with Real Estate Specialist -Rigley Realty Group 01391317 / 01472902

Mike and Jennifer Rigley (buyers) 916.378.4671 / (sellers) 916-660-5823 Info@RigleyRG.com
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Here is a great blog I ran across by April White that I thought was worth sharing.


In a digital age where first impressions can make or break your chance to build a relationship with a


potential client, you’ll never know how many leads you may have lost in the process of rushing to post


that listing. Home buyers today jump from listing to listing online in a matter of minutes and read


headlines in split seconds. So making your listing ad copy compelling is more important than ever


before. But how do you write hard-hitting, emotional copy in as few words as possible? Here are 10 tips


to ensure your listings sell the property as well as you would.



1. Be specific. Many listings start to sound the same when you read them back-to-back, so the smallest


details of a property are often what sets it apart and makes it memorable. What’s something surprising


enough about this listing to warrant a second look? The more granular and unique the details, the




2. Use storytelling techniques. How would you tell a friend about this listing or talk about it at a dinner


party? What details would you include to help explain why it’s of interest or why they should care?


Compelling real estate copy has more than just facts. It contains a narrative that helps home buyers


imagine what it would be like to live in that house. Keep in mind that people don’t buy features; they


buy benefits and a lifestyle — and the emotions that come with them.


3. Use local details. Including details about the local neighborhood can help grab a buyer’s attention


and encourage him or her to envision life in that house. Is the property near a park? A notable


landmark? A hip new bakery? Is it in a great school district or near a charming town?


4. Ask past buyers what worked. Poll current leads and past buyers to find out what copy resonated


with them. Maybe you’ll find there’s a common thread among ads they most like that you can replicate


in future listings. This is also a good excuse to check in with clients and continue building a relationship


with them.


5. Double-check spelling and grammar. This goes without saying, but it’s incredibly easy to rush and


overlook typos when you’re a busy broker working in a fast-paced environment. Proofread your copy


several times, and read it aloud at least once to ensure you demonstrate high standards and clear


thinking in your listings.


6. Let your listings represent you. Show off your personality and the personality of the home by adding


your own take on the property and making the copy original. Use descriptive imagery and adjectives


specific to that listing, and shy away from using overused words like “luxury.” One simple but effective


way to enhance your copy is to look up synonyms for popular adjectives.


7. Watch out for double meanings. Make sure you choose your words carefully, keep your target


audience in mind, and avoid adjectives that may mean different things to different people. Some words


have double meanings and can be interpreted in different (and opposing) ways. For example, “opulent”


can mean “atrociously overdone and gaudy” to some people. “Cozy” can be interpreted as “too small to


fit a bed,” and “fixer-upper” can be read as “a dump.”


8. Never underestimate a great headline. A great headline is concise, direct, specific, and adds a sense


of urgency. It provides context and not just a list of features. And it uses an adjective that doubles as a


buying trigger, such as “amazing,” “dream,” or “special.” Headlines written with an action verb can also


be more compelling.


9. Include a call to action. What do you want potential buyers to do after reading your listing? Make


sure to spell it out for them. Tell them to call you to schedule an in-person showing. Don’t forget to


include both your phone number and e-mail address.

10. Make sure the photos and tone match. It’s imperative that the listing copy doesn’t overpromise or

underpromise, which can undermine a buyer’s trust in you. So take this opportunity to showcase the

house as honestly as possible, while focusing on the positives. Also, not only should the tone of the copy

be consistent from top to bottom, but it should also reflect the overall look and feel of the property.

When in doubt, call an expert. Time is money, and your time is valuable. So don’t beat your head

against a keyboard when you could be closing a sale. There are copywriters who can help write, edit,

and proofread your listing copy and whose passion is to be a wordsmith as much as yours is to be a

sales professional. Don’t hesitate to outsource this task to a professional.



Thinking of Selling a Home in Sacramento? Buyers Want Your Sacramento Home for As Little As Possible. Quickly Find Out What your Sacramento home is Really Worth, for Free.


Are you thinking of selling your home in Sacramento? You should know exactly what it’s worth before making such an important decision. Get a CMA “Comparative Market Analysis”, for free, and with no obligation. This analysis compares your Sacramento home to others that are currently on the market and to those that have recently sold.


Once you find out what your home is worth in Sacramento you can make the decision on whether or not to sell your Sacramento home


As top Sacramento REALTORS®, the Rigley Realty Group can determine the value of your Sacramento home and perform a quick market analysis, giving you a free estimate of what your home is worth in today’s market.


Mike and Jennifer Rigley of the Rigley Realty Group come with 13 + years experience helping buyers, sellers and investors realize their Real Estate dreams. Including:

  •   30+ Year Sacramento Residents
  •   Over 1,00 homes sold since 2003 – 10x the average agent
  •   On Average sell homes 25.8% faster and for 1.5% more than the average agent
  •   Guarantee your Home will sell at a price acceptable to you or they will sell it for free*
  •   Team Approach for Maximum Client Satisfaction
  •   Ranked #145 Worldwide for all Keller Williams Agents 2008
  •   Ranked in the Top 25 of all agents & companies county wide in both the number of listings & sales since 2004
  •   Top 500 Teams All Companies in California for Production
  •   Sacramento Magazine 5 STAR Agent


In short, the Rigley Realty Group will sell your home for the most amount of money, in the shortest amount of time, with the least amount of hassles.


ALSO, once you sell your Sacramento home, the Rigley Realty Group can help you find your next home in Sacramento 


What’s your Sacramento home or property really worth? Get the true value of your home NOW!


Are you a local hero looking to buy or sell a home in Sacramento? CLICK HERE to find out about the Home Benefits for Heroes savings program NOW! Former and active Military, law enforcement, firefighters, health care providers, first responders, and teachers are but a few of the everyday heroes that may be eligible for home buying and home selling discounts through Home Benefits for Heroes 


To stay up to date with more Sacramento Community News and Events, Sacramento Real Estate information, log on to www.RigleyRealtyGroup.com

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Thanks for joining us,

Mike & Jennifer Rigley

RigleyRealty Group


Cal BRE # 01391317 / 01472902 


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Whether you are buying or selling a home, Mike and Jennifer Rigley of the Rigley Realty Group are your go to local Realtors. Their strong focus on assisting homeowners in need and offering a free straightforward no nonsense consultation, is why they have been named one of "Americas Best Real Estate Agents for 2013". 


  This is not intended as legal, technical, or tax advice. Please speak with a licensed professional before making any decision. Information is deemed reliable but not guaranteed as of the date of writing. The views expressed here are Mike Rigley's personal views.

Comments (1)

Laura Allen, Lake Tahoe - Truckee Real Estate for Sale TahoeLauraRealEstate.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Mike & Jennifer Rigley - Great listing ad and marketing tips and how to make the most out of this opportunity to market and sell your clients' property!

Nov 22, 2017 12:59 PM