After reading Bill and Liz Spear's "epic post" about titles and what gets the google juices flowing, it made me think of these three iconic figures as examples.
Do you want sexy?
OR
Do you want ethical?
OR
Do you want to educate and decorate?
Maybe all four!
To explain, you can have titles filled with "pop" words to capture your audience right from the get-go. As Bill explains, here are just a few:
Destroys
Epic
Jaw-Dropping
Breaks the internet
Fires back
You won't believe
Nailed it
Blasts
Threatens
To be all things to all people in your blog can be difficult to accomplish, but if you add some dimension to your posts, what you may not capture with one audience, you will capture with another. Consistently posting is the one throughline that gives you the opportunity to be both sexy AND the girl-next-door and have wider appeal.
As a new blogger many years ago, I took a risk and thought at the time that I posted it, it could go either way. When I hit "publish", I was really nervous! Turns out that people were drawn to it. 6754 views , 148 comments. It is my fourth most popular post out of 1606 blog posts. My Marilyn Monroe moment! It was a humorous take on how to market yourself in real estate. You will have to click on it to see what I mean.
The title was: Sex Sells...Even if You Have to Give it Away
But, you know what beat it?
Doing the Right Thing at an Open House
This had 6788 views and 68, was the 3rd most popular post.
What beat that one at #2 was "French Doors--Ever Wonder Why They Call Them That?"
The open house post told a true story of the ethics of a realtor (who happens to be my best friend) and the french doors post was more educational, steeped in history of something we see all of the time in modern homes and includes photos of what you can do with them to enhance your home.
Gotta admit that these two were certainly more Sonia or Martha moments than Marilyn moments for sure!
All three of these posts reflected a different trait of the real estate industry, from marketing to ethics to education and decorating. Vastly different, yet they brought in the numbers.
Find your niche words, use them often, and give yourself some leeway to be creative with your posts. That way, you can catch the interest of a wider variety of readers. As with your buyers, they are not all cookie-cutter! And, they not only stay interested in your blog, but so do YOU.
Other than these posts, out of my top Ten most viewed, "Fishhawk Lake", a key phrase for my niche market, was in the title in seven of them. What that tells me is that Fishhawk Lake is a key word phrase that brought people to the site to read.
Some of the titles were:
- Lake Properties Oregon- Vacant Lots that Offer Private Contract Terms-Fishhawk Lake Real Estate
- Fishhawk Lake Real Estate-What Every New Transaction Can Teach You
- Fishhawk Lake-It Happens In Nature TOO!
- Fishhawk Lake Real Estate Escape From Crazy!
My #1 most viewed post? With the most comments? A Virtual Traveller contest I did on Active Rain! And as a result of that, I created a weekly blog devoted to fellow bloggers onActiveRain and their travels highlighting several each week, and I started my own group, called Travellers in the Rain.
Maybe not sexy, but they DO have staying power!
So, go ahead--be sexy, be ethical, be an educator, or decorator....but BE CONSISTENT with your niche market and your blogging!!
(Wow).
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