Marilyn Monroe Sonia Sotomayor or Martha Stewart? Ask An Ambassador From Fishhawk Lake!

Real Estate Agent with John L Scott Market Center 700512026

After reading Bill and Liz Spear's "epic post" about titles and what gets the google juices flowing, it made me think of these three iconic figures as examples. 


Do you want sexy?


Do you want ethical?


Do you want to educate and  decorate? 


Maybe all four! 


To explain, you can have titles filled with "pop" words  to capture your audience right from the get-go. As Bill explains, here are just a few: 




Breaks the internet

Fires back

You won't believe

Nailed it




To be all things to all people in your blog can be difficult to accomplish, but if you add some dimension to your posts, what you may not capture with one audience, you will capture with another. Consistently posting is the one throughline that gives you the opportunity to be both sexy AND the girl-next-door and have wider appeal. 


As a new blogger many years ago, I took a risk and thought at the time that I posted it, it could go either way. When I hit "publish", I was really nervous! Turns out that people were drawn to it. 6754 views , 148 comments. It is my fourth most popular post out of 1606 blog posts. My Marilyn Monroe moment! It was a humorous take on how to market yourself in real estate. You will have to click on it to see what I mean. 

The title was: Sex Sells...Even if You Have to Give it Away


But, you know what beat it? 

Doing the Right Thing at an Open House


This had 6788 views and 68, was the 3rd most popular post. 


What beat that one  at #2 was "French Doors--Ever Wonder Why They Call Them That?" 


 The open house post told a true story of the ethics of a realtor (who happens to be my best friend) and the french doors post was more educational, steeped in history of something we see all of the time in modern homes and includes photos of what you can do with them to enhance your home.


Gotta admit that these two were certainly more Sonia or Martha moments  than Marilyn moments for sure! 


All three of these posts reflected a different trait of the real estate industry, from marketing to ethics to education and decorating. Vastly different, yet they brought in the numbers. 


Find your niche words, use them often, and give yourself some leeway to be creative with your posts. That way, you can catch the interest of a wider variety of readers. As with your buyers, they are not all cookie-cutter! And, they not only stay interested in your blog, but so do YOU. 


Other than these posts, out of my top Ten most viewed, "Fishhawk Lake", a key phrase for my niche market,  was in the title in seven of them. What that tells me is that Fishhawk Lake is a key word phrase that brought people to the site to read. 


Some of the titles were:

  • Lake Properties Oregon- Vacant Lots that Offer Private Contract Terms-Fishhawk Lake Real Estate
  • Fishhawk Lake Real Estate-What Every New Transaction Can Teach You 
  • Fishhawk Lake-It Happens In Nature TOO!
  • Fishhawk Lake Real Estate Escape From Crazy!



My #1 most viewed post? With the most comments? A Virtual Traveller contest I did on Active Rain!  And as a result of that, I created a weekly blog devoted to fellow bloggers onActiveRain and their travels highlighting several each week, and I started my own group, called Travellers in the Rain. 


Maybe not sexy, but they DO have staying power! 

So, go ahead--be sexy, be ethical, be an educator, or decorator....but BE CONSISTENT with your niche market and your blogging!! 

Comments (52)

Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Gayle

Loved this post! The title certainly grabbed attention but the content is waht really did it for me. And isn't that what we want. A great title but lousy content won't keep people coming back or staying interested long enough to read. Bravo on the feature - so well deserved.


Dec 11, 2017 07:44 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Congratulations on the feature. Our most popular posts are localisms. They are the perrenials too, they work and work and work. But it's fun to play  too, and do various forms of blogging, as you point out so well in this post. 

Dec 11, 2017 07:49 AM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Alan May thank you both for your comment and the helpful "nudge" about the photo. Took your advice!

Kat Palmiotti thanks for appreciating creativity and consistency.

Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES it's ironic, because I was just trying to find three famous people whom we could relate to in examples of three different types of posts. I was going to go with someone else that is an educator, but couldn't find that "someone" who would also represent my 3rd blog! Good ole Martha comes through again.

Lesley Wilson-VanGoethem thank you, I've not met you before, but now I have! Where's Winter Springs FL? My mom lives in Homosassa Springs. 




Dec 11, 2017 09:36 AM
Fred Sweezer Sr. CMI, LLC.
Hud Certified 203K Consultant - Long Beach, CA
HUD 203k Consultant

ok, all things to all people is hard, but you nail it in your post! thanks for the insights!

Dec 11, 2017 06:21 PM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Eva B. Liland with Century 21 Doug Anderson Marilyn is one of three people I would have at my dinner party. She was so much more than sexy. Vulnerable, REAL--even though everyone tried to take that away from her. 

Betsy N. Robinson - Serving the Sandhills, NC thank you, I appreciated how you put that. 

Beth Atalay you can't beat powerful women! 

Brian England ya gotta find what works and you have! Thank you for such a nice compliment.  (Wow).



Pat Starnes, Brandon, MS it was so nice of you to actually read those other posts and comment on them--thanks so much!



Dec 11, 2017 06:34 PM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Jeff Dowler ahhh, you're such a great guy! I SOOOO enjoyed our conversation. Gotta do that again! Maybe at a MeetUp!! haha with John DL Arendsen in tow.

Debb Janes EcoBroker and Bernie Stea JD you DO give us variety, but stay true to your niche in all of its nuances. I love your posts--all of them.

Fred Sweezer Sr. I must've been having an "on" day! Thank you for that verbal pick-me-up.

Dec 11, 2017 06:37 PM
Carolyn Roland- In Delaware and S. Chester County PA
Independent architectural histor'n - Wilmington, DE
Carolyn Roland, GRI, CRS

Gayle-Helpful hints from an Ambassador to all of us out here in cyberspace!

Dec 11, 2017 08:08 PM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA I'm not nearly as good at this or as consistent at it as Liz and Bill Spear and Tammy Lankford,!

Dec 11, 2017 08:22 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Well that was fun. I just visited each of those posts. Saw some old familiar faces that we don't see here anymore.

Dec 11, 2017 08:23 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

It's the spin, and it's always the spin; however, readers also expect substance. So if you lure them in with a catchy title, you better feed them something satisfying attached to your hook. I'm with you, Fishhawk Lake Lady. That's how I refer to you when I'm telling people about this uncanny local Realtor with the ability to connect and inform, powered by sheer exuberance. :)

Dec 11, 2017 09:09 PM
John DL Arendsen
CREST "BACKYARD' HOMES, ON THE LEVEL General & Manufactured Home Contractor, TAG Real Estate Sales & Investments - Leucadia, CA
Crest Backyard Homes "ADU" dealer & RE Developer

Tow me along anywhere Gayle Rich-Boxman Fishhawk Lake Real Estate it could get fun and crazy with the likes of all of us.

Dec 11, 2017 09:23 PM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

I know, Sharon Tara--a blast from the past. Kinda bittersweet.

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents OMG, I LOVED this! Thank you! Double Thank you!!! 

Dec 11, 2017 09:28 PM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

John DL Arendsen you made it to the parteeeeee.....!!! 

Dec 11, 2017 09:29 PM
Scott Federighi
Keller Williams Success Realty - Crystal Lake, IL
Realtor serving Chicago's North & Western Suburbs

Great job! Still working up the courage to hit "publish" on my first blog post....

Dec 12, 2017 05:15 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

The title worked, evidence is here I am commenting.

Thanks for sharing tips that worked for you. I got some great ideas.

Dec 12, 2017 10:40 AM
M.C. Dwyer
Melody Russell Team at eXp Realty of California, Inc. - Felton, CA
MC Dwyer-Santa Cruz Mountains Property Specialist

Simply Awesome & Inspirational.   You go Gayle Rich-Boxman Fishhawk Lake Real Estate 

Dec 12, 2017 02:10 PM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

I remember the "nude" behind the agent sign, haha, and the rest is history. The traveler series I liked as well. It is all about branding of course. I have NEVER used "nailed it" as a phrase, haha, I guess I am too humble and nail it without saying that. I also have never counted clicks or views or even care, but metrics are there if one wants to look them up. Great analysis. I am amazed you could even spell Sotomayor. Most man on the street have NO IDEA who that is.

Dec 12, 2017 02:56 PM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Scott Federighi gotta change that right away!!! We're a safe bunch. 

Oh John Wiley I am thrilled that this gave you some great ideas! I think that's the basis for Ask An Ambassador.

M.C. Dwyer thank you for rooting me on, as another woman--we have to stick together! 

Gary Woltal oh, it was all smoke and mirrors! I was NOT nude, just the suggestion of it is all you need. I still do the Tuesday Travelogue, but not every week unfortunately. Yes, I, too am not much for analyzing the metrics, as some are so good at. And as to Sonia--I read her autobiography years ago--she is a remarkable woman AND an inspiration! 





Dec 12, 2017 06:44 PM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I am sometimes surprised by the posts that catch fire and the ones that don't. some of it has to do with luck and timing and other with good writing. Congrats on an excellent post, Gayle.

Dec 13, 2017 08:42 PM
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Debbie Reynolds being one of the AR stars that you are, I don't take that compliment lightly! Thank you. 

Dec 14, 2017 06:21 AM