Thanking My Clients

Real Estate Broker/Owner with American West Realty and Management 12599

Jim Cheney has challenged us to share how we demonstrate thankfulness to our clients. This is an appropriate thing to consider this Thanksgiving season.

Showing Thanks

explaining contract to clientsI think the most important way to show thankfulness to my clients is to give them the best service possible. I am careful to explain everything to them throughout the process. If they are a buyer, I'll talk to them about the importance of speaking with different lenders to find one they are comfortable with and that is reliable (not just the lowest rates). I talk to them about each step of the transaction. I warn them about hiccups that may occur along the way and how they can protect themselves. Once they are under contract, I provide them a calendar of events so they can keep track of the process and I regularly follow up to ensure nothing is missed or to answer questions. There's far more to it, but this gives you an idea of how I demonstrate my thanks to them from the very beginning. The same is true for sellers.

Once the transaction closes, I like to give my clients a small gift. I try to customize these because everyone has different needs. For the single mom with a tight budget, I may buy a gift card or a one-year home warranty so she doesn't have to stress about major expenses that first year. For a client moving out of state, I may provide them with a nice coffee-table book that highlights the beauty of our City or State (this is partly selfish because I want to encourage them to come back!) For repeat clients, particularly investors buying strictly for business purposes, a nice steak dinner and some time to talk about non-business life tends to be just the ticket!

Once the transaction is complete, I still try to stay in touch with phone calls, emails, or cards around the holidays to let them know we still appreciate their business and their referrals. Finally, we live in a small community so we get the opportunity to run into many of them in our day-to-day lives.

The closing gifts, dinners, and on-going contacts are important but the real impact comes from giving them the best service we can provide during the transaction.

Comments (7)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Nathan, Good to explain to people what you do and you are there from start to finish. Make it a great say

Nov 24, 2017 08:09 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

We are nothing without our clients.  We need to show them we care in our actions.

Nov 24, 2017 07:08 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


I think that your last sentence summarize it all,

The closing gifts, dinners, and on-going contacts are important but the real impact comes from giving them the best service we can provide during the transaction.

Nov 24, 2017 07:36 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

You are absolutely right my friend, if great service is provided throughout the transaction, they will remember this and keep coming back when they are in need of real estate assistance.

Nov 25, 2017 05:17 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Nathan, you show you care about your clients, and giving them stellar customer service is the only thing you know! 

Nov 25, 2017 07:12 AM
Jim Cheney
Saint Francis Property Santa Rosa, CA - Santa Rosa, CA
Rincon Valley Realtor 707.494.1055

On going contact is why I'm in the business Nathan Gesner .  It's funny how many agents are One and Run

Nov 28, 2017 08:37 AM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Top-notch service definitely is top of the list, Nathan. I like your coffee table book idea for those moving out of the area--I'll be thinking about this in the next months.

Nov 29, 2017 09:28 PM