Customer appreciation, gratitude and thankfulness for the business my customers entrust me with is really something that I incorporate into every transaction and as part of after care and staying in touch after the the purchase or sale has been completed.
These gestures of appreciation include simple handwritten thank you notes, congratulatory notes for various occasions and the occasional quick visit or phone call to see how things are going.
And while I am doing that, I am often amazed that people genuinely seem to be surprised and pleased to hear from me. I think that's a good thing!
And speaking of customers, I also appreciate the agents who are participating in a transaction on the opposite side. A few years ago, I received a note from another agent after a completed transaction with a small gift card for coffee. I was so surprised and thrilled that I decided I would start doing this as well. The agents receiving these little tokens of appreciation love it.
Toward the end of the year, I will send out something to everyone I've done business with over the years. The majority of people in my customer database will receive a calendar with a note included thanking them and expressing my gratitude toward them.
Everyone I've done business with in the last two years, either buyers or sellers, will receive a handwritten Christmas card.
Every year, there is a small group of people that will receive a special treat.
As a fundraiser, my Rotary Club sells fresh holiday wreaths that are being sent out to the recipients fresh from the farm. In support of the fundraiser I will send these beautiful wreaths as a surprise to those customers who are either repeat customers or have consistently been supportive of me and my business. The wreaths are typically delivered the week following Thanksgiving when people are decorating for the holidays and they've always been well received.
I don't think showing appreciation, gratitude and thankfulness has to be grand or even expensive. It's often just the small gestures, a personal touch and some thoughtfulness that is appreciated the most.
Some of the most powerful words are the words "Thank you!"
This is an entry in the Thankfulness - AR Challenge